Yonghwan Chang
University of Florida
H-index: 14
North America-United States
Top articles of Yonghwan Chang
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
When feeling is for pursuing: exploring the moderating role of spectatorship locus of control on fans’ emotion-directed pursuit of consumption goals | Sport Management Review | Yonghwan Chang Matthew Katz | 2024/1/1 |
NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions | Sport Management Review | Yonghwan Chang Ye Lei Aaron C Mansfield | 2024/3/14 |
Virtual Reality Technology Induced Flow in the Spectator Sports Context: Empirical Examinations of VR Flow, Its Unique Antecedents, and Consequences. | Sport Marketing Quarterly | Yonghwan Chang Clinton Warren Taehoon Lee | 2024/3/1 |
Drivers of the perceived social impact of the Super Bowl: mediation and moderation analyses | International Journal of Sports Marketing and Sponsorship | Ji Wu Madeleine Orr Yuhei Inoue Yonghwan Chang | 2023/11/2 |
When team sponsorship of cause-related messages leads to unfavorable fan reactions: The interplay among competency, cause orientation, and message source | European Sport Management Quarterly | Yonghwan Chang Dae Hee Kwak | 2023/7/4 |
Determinants of subscription renewal behavior in sport spectatorship services: A CHAID decision tree modeling approach | Sport Marketing Quarterly | Yonghwan Chang Clinton Warren Matthew Katz | 2023/6/1 |
Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research. | Yong Jae Ko Dae Hee Kwak Eric Wonseok Jang Joon Sung Lee Akira Asada | 2023/3/1 | |
Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory | Sport Management Review | Yong Jae Ko Akira Asada Wonseok Jang Daehwan Kim Yonghwan Chang | 2022/10/20 |
Effects of game outcomes and status instability on spectators’ status consumption: The moderating role of implicit team identification | Frontiers in Psychology | Yonghwan Chang Daniel L Wann | 2022/2/1 |
Remedying Stereotype Threat Effects in Spectator Sports | Journal of Sport Management | Yonghwan Chang Vicki Schull Lisa A Kihl | 2021 |
The effects of athlete activism on league credibility, event legacy, and event involvement: A crisis communication perspective | International Journal of Sport Communication | Akira Asada Yuhei Inoue Yonghwan Chang | 2021/8/23 |
Spectator emotions in predicting psychological vigor: Emotional meta experience and affect valuation perspectives | Sport Management Review | Yonghwan Chang Yuhei Inoue | 2021/8/8 |
Effects of Game Situation-dependent Emotions on Sport Spectators’ Food Craving | Frontiers in Psychology | Yonghwan Chang | 2021 |
