Colin Campbell
University of San Diego
H-index: 31
North America-United States
Top articles of Colin Campbell
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The JAR 2024 List of Research Priorities: An Advertising Industry-Informed List of Areas Where Research Is Needed Most | Colin Campbell | 2024/3/1 | |
Diversity in the digital age: how consumers respond to diverse virtual influencers | International Journal of Advertising | Carla Ferraro Sean Sands Nives Zubcevic-Basic Colin Campbell | 2024/1/2 |
Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance | Journal of Retailing and Consumer Services | Sara Rosengren Colin Campbell Justine Rapp Farrell | 2024/7/1 |
Inauthentic inclusion: Exploring how intention to use AI‐generated diverse models can backfire | Psychology & Marketing | Sean Sands Vlad Demsar Carla Ferraro Colin Campbell Justin Cohen | 2024 |
The paradoxes of generative AI-enabled customer service: A guide for managers | Business Horizons | Carla Ferraro Vlad Demsar Sean Sands Mariluz Restrepo Colin Campbell | 2024/4/20 |
Principles for advertising responsibly using generative AI | Organizational Dynamics | Sean Sands Colin Campbell Carla Ferraro Vlad Demsar Sara Rosengren | 2024/3/6 |
Introducing 2023 JAR Research Priorities: An Industry-Informed List of Advertising Topics Where Research Is Needed Most | Colin Campbell | 2023/3/1 | |
How dark stories boost recall | Journal of Strategic Marketing | Colin Campbell Sean Sands Carla Ferraro | 2023/10/3 |
Ready or Not, Generative AI Is Here to Stay: Advertisers Need More Research To Harness the Benefits of AI Technologies | Colin Campbell | 2023/9/1 | |
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning | Psychology & Marketing | Yusuf Oc Kirk Plangger Sean Sands Colin L Campbell Leyland Pitt | 2023/9 |
A Guide to Getting Published In the Journal of Advertising Research: Helping Researchers Write Successful Articles And a Salute to Best Paper and Best Reviewer | Colin Campbell | 2023/6/1 | |
Diversity representation in advertising | Journal of the Academy of Marketing Science | Colin Campbell Sean Sands Brent McFerran Alexis Mavrommatis | 2023/12/26 |
Hero brands, brand heroes: How RM Williams inspired a cult following and created a shared sense of meaning | Business horizons | Holly B Cooper Michael T Ewing Colin Campbell Emily Treen | 2023/5/1 |
Navigating the Rapid Currents Of Advertising: A Roadmap for Researchers | Colin Campbell | 2023/12/1 | |
That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content | Journal of Advertising | Colin Campbell Sean Sands Matteo Montecchi Hope Jensen Schau | 2022/8/3 |
Can a whisper boost recall of video advertisements?: Exploring the effects of autonomous sensory meridian response (ASMR) in advertising | Journal of Advertising Research | Sean Sands Colin Campbell Alexis Mavrommatis Veronika Kadomskaia | 2022/9/1 |
Where to Next?: Honoring My Predecessor’s Work And a Plan for Continued Improvements | Colin Campbell | 2022/12/1 | |
What Drives Consumers To Engage with Influencers? Segmenting Consumer Response to Influencers: Insights for Managing Social-Media Relationships | Journal of Advertising Research | Justine Rapp Farrell Colin Campbell Sean Sands | 2022/3/1 |
Charting value creation strategies B2B salespeople use throughout the sales process: Learning from social media influencers | EUROPEAN JOURNAL OF MARKETING | Zixuan Mia Cheng Kirk Plangger Cai Mitsu Feng Colin L Campbell Leyland Pitt | 2022/8/8 |
Buffer bots: The role of virtual service agents in mitigating negative effects when service fails | Psychology & Marketing | Sean Sands Colin Campbell Kirk Plangger Leyland Pitt | 2022/11 |
Co-Authors
