Kirk Plangger
King's College
H-index: 27
North America-United States
Top articles of Kirk Plangger
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations | Organizational Dynamics | Zixuan Mia Cheng Francesca Bonetti Anouk de Regt Joel Lo Ribeiro Kirk Plangger | 2024/3/8 |
Marketing experts are always right… aren't they? Disentangling the effects of expertize and decision‐making processes | Psychology & Marketing | Matteo Montecchi Andrés Gvirtz Kirk Plangger Gerard Prendergast Douglas West | 2024/2/12 |
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices | Journal of the Academy of Marketing Science | Francesca Bonetti Matteo Montecchi Kirk Plangger Hope Jensen Schau | 2023/7 |
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers | EUROPEAN JOURNAL OF MARKETING | Zixuan Mia Cheng Kirk Plangger Cai Mitsu Feng Colin L Campbell Leyland Pitt | 2022/8/8 |
Diversity and inclusion practices in marketing education: A conceptual framework and overview of the special issue | Ilia Protopapa Kirk Plangger | 2023/1/2 | |
Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk | Psychology & Marketing | Kirk Plangger Ben Marder Matteo Montecchi Richard Watson Leyland Pitt | 2023/10 |
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning | Psychology & Marketing | Yusuf Oc Kirk Plangger Sean Sands Colin L Campbell Leyland Pitt | 2023/9 |
A theory of information compression: When judgments are costly | Information Systems Research | Richard Thomas Watson Kirk Plangger Leyland Pitt Amrit Tiwana | 2023/9 |
Buffering B2B service failure: The role of customer engagement | Industrial Marketing Management | Sean Sands Colin Campbell Carla Ferraro Kirk Plangger | 2022/5/1 |
How deepfakes and artificial intelligence could reshape the advertising industry: The coming reality of AI fakes and their potential impact on consumer behavior | 日経広告研究所報/日経広告研究所 [編] | COLIN CAMPBELL KIRK PLANGGER SEAN SANDS JAN KIETZMANN KENNETH BATES | 2023 |
Little rewards, big changes: Using exercise analytics to motivate sustainable changes in physical activity | Information & Management | Kirk Plangger Colin Campbell Karen Robson Matteo Montecchi | 2022/7/1 |
Play, games and gamification: possibilities for customer loyalty | Joey Lam Karen Robson Kirk Plangger Jan Kietzmann Ian McCarthy | 2022/7/19 | |
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising | Journal of Advertising | Colin Campbell Kirk Plangger Sean Sands Jan Kietzmann | 2022/4/25 |
Redefining consumer relationships through voice technologies | Matteo Montecchi Kirk Plannger Anouk De Regt Adam J Mills | 2022/7/19 | |
GIST do it! How motivational mechanisms help wearable users develop healthy habits | Computers in Human Behavior | Yusuf Oc Kirk Plangger | 2022/3/1 |
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology | European Journal of Marketing | Matteo Montecchi Francesca Bonetti Kirk Plangger Hope Jensen Schau | 2022/11/21 |
Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas | Business Horizons | Kirk Plangger Colin L Campbell | 2022/7/1 |
Unreal influence: Leveraging AI in influencer marketing | European Journal of Marketing | Sean Sands Colin L Campbell Kirk Plangger Carla Ferraro | 2022/2/18 |
The future of digital technologies in marketing: A conceptual framework and an overview | Kirk Plangger Dhruv Grewal Ko de Ruyter Catherine Tucker | 2022/11 | |
How Retail Practices Co-evolve: Managerial Perspectives on AI Induced Practice Disruptions | Francesca Bonetti Matteo Montecchi Kirk Plangger Hope Jensen Schau | 2022/5/19 |
Co-Authors
