Cheryl Nakata, Joseph M. Bryan Distinguished Professor of Innovation & Professor of Marketing
University of North Carolina at Greensboro
H-index: 33
North America-United States
Top articles of Cheryl Nakata, Joseph M. Bryan Distinguished Professor of Innovation & Professor of Marketing
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM) | Kay Peters Cheryl Nakata Kelly Hewett | 2023/6 | |
The environmental turbulence concept in marketing: A look back and a look ahead | Lagnajita Chatterjee Cong Feng Cheryl Nakata K Sivakumar | 2023/6/1 | |
Managing design for innovative new products and services | Journal of Business Strategy | Cheryl Nakata S Cem Bahadir | 2022/8/12 |
Narrative arcs and shaping influences in long-term medication adherence | Social Science & Medicine | Cheryl Nakata Lisa K Sharp Jelena Spanjol Anna Shaojie Cui Elif Izberk-Bilgin | 2021/9/1 |
Sustainable innovation and the triple bottom-line: a market-based capabilities and stakeholder perspective | Journal of Marketing Theory and Practice | Kelly Weidner Cheryl Nakata Zhen Zhu | 2021/4/3 |
Spotlight on design: Strengthening innovation for more product and service sales | Journal of Business Strategy | Cheryl Nakata S. Cem Bahadir | 2020 |
Design thinking for innovation: Composition, consequence, and contingency | Journal of business research | Cheryl Nakata Jiyoung Hwang | 2020/9/1 |
Improving Exporting through Innovating in the Developing Country Context: An Abstract | Cheryl Nakata | 2020 | |
How does face influence the purchase of imitative new products? Moderating roles of product design characteristics | Psychology & Marketing | Chengli Shu Aiqing Liu Cheryl Nakata | 2020/11 |
Design thinking for innovation: Considering distinctions, fit, and use in firms | Business horizons | Cheryl Nakata | 2020/11/1 |
Co-Authors
