ProfessorsProfessors of Yonsei UniversitySubin Im

Subin Im

Yonsei University

H-index: 19

Asia-South Korea

About Subin Im

Subin Im, With an exceptional h-index of 19 and a recent h-index of 16 (since 2020), a distinguished researcher at Yonsei University, specializes in the field of Creativity, innovation, entrepreneurship.

His recent articles reflect a diverse array of research interests and contributions to the field:

The impact of conspicuous consumption and perceived value on new product adoption intention

The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure

The effect of channel innovation knowledge management on competitive advantage: a dual-path model

Interacting and Learning through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage: An Abstract

Subin Im Information

University	Yonsei University
Position	Professor of Marketing
Citations(all)	5492
Citations(since 2020)	2121
Cited By	4138
hIndex(all)	19
hIndex(since 2020)	16
i10Index(all)	22
i10Index(since 2020)	18
Email	Access Email
University Profile Page	Yonsei University
Google Scholar	View Google Scholar Profile

Subin Im Skills & Research Interests

Creativity

innovation

entrepreneurship

Top articles of Subin Im

Title	Journal	Author(s)	Publication Date
The impact of conspicuous consumption and perceived value on new product adoption intention	Asia Marketing Journal	Meixiang Cui Subin Im	2021
The mechanism of social media marketing: influencer characteristics, consumer empathy, immersion, and sponsorship disclosure	International Journal of Advertising	Nayoung Jung Subin Im	2021/12/30
The effect of channel innovation knowledge management on competitive advantage: a dual-path model	Journal of Marketing Theory and Practice	Subin Im Im Stephen Kim Edward Bond	2020
Interacting and Learning through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage: An Abstract		Subin Im Charles H Noble Daisuke Ishida Naoto Onzo	2020