Brandon Mastromartino
Southern Methodist University
H-index: 13
North America-United States
Top articles of Brandon Mastromartino
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Human capital development in sport marketing: industry insights | International Journal of Sports Marketing and Sponsorship | Brandon Mastromartino | 2024/3/19 |
Scoping practical implications and managerial relevance in sport management | Sport, Business and Management: An International Journal | Brandon Mastromartino Michael L Naraine Windy Dees James J Zhang | 2024/4/10 |
Digital Marketing in Sports: Global Perspectives | Brandon Mastromartino James J Zhang | 2023/11/10 | |
Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans | Review of Managerial Science | José F Navarro-Picado Eduardo Torres-Moraga Manuel Alonso Dos Santos Brandon Mastromartino James J Zhang | 2023/1 |
(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media | International Journal of Sports Marketing and Sponsorship | Brandon Mastromartino Michael L Naraine | 2022 |
COVID-19 and Professional Sport Teams: Dealing with the Unexpected | Michael Naraine Brandon Mastromartino | 2022/8/24 | |
Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications | Communication & Sport | Brandon Mastromartino Jerred J Wang D Welch Suggs Candice R Hollenbeck James J Zhang | 2022/12 |
Reversing equity transfer in sponsorship for competitive advantage of emerging local events: Quantitative evidence from an experimental study | International Journal of Sports Marketing and Sponsorship | Jerred Junqi Wang Tyreal Yizhou Qian Bo Li Brandon Mastromartino | 2022/8/19 |
Identifying strategic leadership behaviors of sport industry leaders: a phenomenological method | Asia Pacific Journal of Applied Sport Science (APJASS) | Lauren M Johnson Bryan A McCullick Troy T Zhao Brandon Mastromartino Euisoo Kim | 2022 |
Letting the dogs out: The impact of team service dogs on brand image, perceived altruism, and behavioral intention | Sport Marketing Quarterly | Brandon Mastromartino Henry Wear Michael L. Naraine Katherine R.N. Reifurth | 2022 |
Instant Fan Community: Utilizing Social Network Theory to Understand Sport Fan Community Building | International Journal of Sport Management | Brandon Mastromartino | 2022 |
Influence of consumer interaction and community relationships on value co-creation willingness: a mediation model of Chinese sports brands | Sustainability | Xiaowei Jiang Brandon Mastromartino Qian Yang Jianwei Zhang James J Zhang | 2022/12/21 |
How do perceptions of non-mega sport events impact quality of life and support for the event among local residents? | Sport in Society | Yanling Duan Brandon Mastromartino John Nauright James Jianhui Zhang Bing Liu | 2021/9/27 |
Efficiency of financial investment in Formula One racing | William Oster Brandon Mastromartino | 2021 | |
Impact of perceived value on behavior intention of parent-child runners in a marathon event | Sport in Society | Yanchao Li Andrew Kim Olivia Xinrui Liu Brandon Mastromartino Yujie Wang | 2021 |
Dimensions of Sense of Membership in Hockey Fan Communities: Factors, Outcomes, and Social Capital Implications | Brandon Michael Mastromartino | 2020 | |
Internships, practicum, and professional marketability | Sara Gershon Brandon Mastromartino James J Zhang | 2020/10/11 | |
Selling fun and making a fortune: An examination of Mark Cuban’s impact on sport and business | Sport in Society | N David Pifer Brandon Mastromartino James J Zhang | 2020/9/1 |
Motor sports | Brandon Mastromartino | 2020 | |
Thinking outside the ‘box’: A discussion of sports fans, teams, and the environment in the context of COVID-19 | Sport in Society | Brandon Mastromartino Walker J Ross Henry Wear Michael L Naraine | 2020/8/10 |
Co-Authors
