Manuel Alonso Dos Santos

Manuel Alonso Dos Santos

Universidad de Granada

H-index: 24

Europe-Spain

About Manuel Alonso Dos Santos

Manuel Alonso Dos Santos, With an exceptional h-index of 24 and a recent h-index of 24 (since 2020), a distinguished researcher at Universidad de Granada, specializes in the field of Sports Marketing and Sponsorship.

His recent articles reflect a diverse array of research interests and contributions to the field:

Tourscape role in tourist destination sustainability: A path towards revisit

Effectiveness of sponsorship type, sport team identification, team support and congruence

Predicting loyalty and word-of-mouth at a sports event through a structural model and posteriori unobserved segmentation

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

Modelling the structure of the sports management research field using the bertopic approach Modelización de la estructura del campo de investigación de la gestión deportiva …

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

Manuel Alonso Dos Santos Information

University

Position

___

Citations(all)

2322

Citations(since 2020)

2068

Cited By

873

hIndex(all)

24

hIndex(since 2020)

24

i10Index(all)

47

i10Index(since 2020)

40

Email

University Profile Page

Universidad de Granada

Google Scholar

View Google Scholar Profile

Manuel Alonso Dos Santos Skills & Research Interests

Sports Marketing and Sponsorship

Top articles of Manuel Alonso Dos Santos

Title

Journal

Author(s)

Publication Date

Tourscape role in tourist destination sustainability: A path towards revisit

Journal of Destination Marketing & Management

Eduardo Torres-Moraga

Carla Rodriguez-Sanchez

Manuel Alonso-Dos-Santos

Agustín Vidal

2024/3/1

Effectiveness of sponsorship type, sport team identification, team support and congruence

International Journal of Sports Marketing and Sponsorship

Sardar Mohammadi

Mojtaba Ghasemi Siani

Manuel Alonso Dos Santos

2024/1/19

Predicting loyalty and word-of-mouth at a sports event through a structural model and posteriori unobserved segmentation

Event Management

Manuel Alonso-Dos-Santos

Sergio Aguado Berenguer

Ferran Calabuig Moreno

Mario Alguacil Jiménez

2024

How to Improve Sports Fans’ Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

Physical Culture and Sport. Studies and Research

Manuel Alonso Dos Santos

Mario Alguacil

Carlos Pérez Campos

Franklin Velasco Vizcaíno

2023/7/15

Modelling the structure of the sports management research field using the bertopic approach Modelización de la estructura del campo de investigación de la gestión deportiva …

Retos: nuevas tendencias en educación física, deporte y recreación

Manuel Alonso dos Santos

Manuel J Sánchez-Franco

Ferran Calabuig Moreno

María Huertas González Serrano

2023

Is this a family business? Effectiveness of implementing family businesses branding strategies on a radio platform

Journal of Consumer Behaviour

Manuel Alonso‐Dos‐Santos

Orlando Llanos‐Contreras

María José Ibáñez‐Caamaño

Pablo Farias‐Nazel

2023/7

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

Review of Managerial Science

José F Navarro-Picado

Eduardo Torres-Moraga

Manuel Alonso Dos Santos

Brandon Mastromartino

James J Zhang

2023/1

Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study

International Journal of Sports Marketing and Sponsorship

Manuel Alonso Dos Santos

Manuel J Sánchez-Franco

Eduardo Torres-Moraga

Ferran Calabuig Moreno

2023/4/3

The effect of articulation in sports posters on betting behavior

Humanities and Social Sciences Communications

Manuel Alonso-Dos-Santos

S Mohammadi

F Velasco Vizcaíno

2023/2/2

Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

Technological Forecasting and Social Change

María Huertas González-Serrano

Manuel Alonso Dos Santos

Javier Sendra-Garcia

Ferran Calabuig

2023/2/1

Self-reported and electroencephalogram responses to evaluate sponsorship congruence efficacy.

Journal of Neuroscience, Psychology, and Economics

Manuel Alonso Dos Santos

Eduardo Torres-Moraga

Ferran Calabuig Moreno

Orlando Llanos Contreras

2023/10/19

Asymmetrical influence of personality on entrepreneurship

European Journal of International Management

Karla Soria-Barreto

Manuel Alonso-Dos-Santos

Jorge Espinoza-Benavides

2023

Challenges and opportunities of sports industry during the covid-19 pandemic

Hossein Abdolmaleki

Sardar Mohammadi

Manuel Alonso-Dos-Santos

Fernando García-Pascual

2022/12/1

Teamwork Competency Scale (TCS) from the Individual Perspective in University Students.

Melany Hebles Ortiz

Concepción Yániz-Álvarez-de-Eulate

Manuel Alonso Dos Santos

2022

Sport management, marketing, and innovation.

Manuel Alonso dos Santos

Ferran Calabuig Moreno

María Huertas González-Serrano

2022/11/10

Explorando la generación de contenido online por el usuario y su influencia predictiva en la Calidad Relacional. Aplicación al sector hotelero de Andalucía

SEPLN-PD 2022: Annual Conference of the Spanish Association for Natural Language Processing: Projects and Demonstrations (2022), pp. 1-4.

Manuel Jesús Sánchez Franco

José Antonio Troyano Jiménez

Fermín Cruz Mata

Manuel Alonso dos Santos

2022

Graduating college students apply here: communicating family firm ownership and firm size

Journal of Family Business Strategy

Orlando Llanos-Contreras

Manuel Alonso-Dos-Santos

Dianne HB Welsh

2022/11/5

innovation in economics, management, and marketing for sustainable growth

Manuel Alonso dos Santos

María Huertas González-Serrano

Marcin Waldemar Staniewski

2022

Guest editorial: Sport management, marketing and innovation

International Journal of Sports Marketing and Sponsorship

Manuel Alonso Dos Santos

Ferran Calabuig Moreno

María Huertas González-Serrano

2022/9/21

Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

Academia Revista Latinoamericana de Administración

Manuel Alonso Dos Santos

María Huertas González-Serrano

Marcin Waldemar Staniewski

2022/7/5

See List of Professors in Manuel Alonso Dos Santos University(Universidad de Granada)