Brandon Boatwright

Brandon Boatwright

Clemson University

H-index: 10

North America-United States

About Brandon Boatwright

Brandon Boatwright, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at Clemson University, specializes in the field of Public Relations, Social Media, Issues Management, Sports Communication, Big Data.

His recent articles reflect a diverse array of research interests and contributions to the field:

Happy Birthday Title IX: The Role of Stakeholder Groups and Identity in Reactions to the 50th Anniversary of Title IX

Factionalism and schisms: Analyzing network structure and characteristics of online opinion leaders in an international religious crisis

“A Manifestation of Their City as a God”: Gritty Memes, the 2020 US Presidential Election, and Online Representations of Home

Athletes’ displaced dissent on social media: triggering agents, message strategies, and user-generated responses

Exploring the value of multi-modal corporate influencers: A case study of peloton instructors’ engagement, community building, and branding functions

“I Don’t feel like a Hero”: frontline healthcare providers’ social media storytelling during COVID-19

When sports fans buy: contextualizing social media engagement behavior to predict purchase intention

“Why Can’t We Play on Grass?” An Investigation of Discourse on Sterling Shepard’s ACL Tear

Brandon Boatwright Information

University

Position

___

Citations(all)

913

Citations(since 2020)

898

Cited By

214

hIndex(all)

10

hIndex(since 2020)

10

i10Index(all)

11

i10Index(since 2020)

11

Email

University Profile Page

Clemson University

Google Scholar

View Google Scholar Profile

Brandon Boatwright Skills & Research Interests

Public Relations

Social Media

Issues Management

Sports Communication

Big Data

Top articles of Brandon Boatwright

Title

Journal

Author(s)

Publication Date

Happy Birthday Title IX: The Role of Stakeholder Groups and Identity in Reactions to the 50th Anniversary of Title IX

Western Journal of Communication

Gregory Cranmer

Brandon Boatwright

Hannah Gertz

Kristina Kowalski

2024/3/14

Factionalism and schisms: Analyzing network structure and characteristics of online opinion leaders in an international religious crisis

Journal of Contingencies and Crisis Management

Jordan Morehouse

Brandon Boatwright

2024/3

“A Manifestation of Their City as a God”: Gritty Memes, the 2020 US Presidential Election, and Online Representations of Home

Communication & Sport

Virginia S Harrison

Brandon Boatwright

Joseph Bober

2023/4

Athletes’ displaced dissent on social media: triggering agents, message strategies, and user-generated responses

Communication Quarterly

Gregory A Cranmer

Spencer Peltz

Brandon Boatwright

Jimmy Sanderson

Angeline Scheinbaum

2023/8/8

Exploring the value of multi-modal corporate influencers: A case study of peloton instructors’ engagement, community building, and branding functions

International Journal of Strategic Communication

Brandon C Boatwright

Karen Freberg

2023/3/15

“I Don’t feel like a Hero”: frontline healthcare providers’ social media storytelling during COVID-19

Health Communication

Stephanie M Pangborn

Brandon C Boatwright

Caleigh L Miller

Madelyn N Velting

2023/7/3

When sports fans buy: contextualizing social media engagement behavior to predict purchase intention

International Journal of Sport Communication

E. Steiner

M. Pittman

M. Boatwright

2023

“Why Can’t We Play on Grass?” An Investigation of Discourse on Sterling Shepard’s ACL Tear

Communication & Sport

Emma G Cox

Gregory A Cranmer

Brandon Boatwright

2023/6/9

‘Deteriorating Our Relationship for no Good Reason’: Collegiate Beat Writers’ Perceptions of Their PR Counterparts

Communication & Sport

Jason Stamm

Brandon Boatwright

2023/9/13

SPECIAL TOPIC SESSION: CREATING A SOCIAL MEDIA LISTENING CENTER

American Academy of Advertising. Conference. Proceedings (Online)

Itai Himelboim

Brandon Boatwright

Courtney Childers

Jameson Hayes

Lance Porter

2023

A personal-communicative evaluation approach to CEO advocacy & employee relations

Public Relations Review

Moonhee Cho

Sifan Xu

Brandon Boatwright

2023/6/1

“Don’t Mess with Ukrainian Farmers”: An examination of Ukraine and Kyiv’s official Twitter accounts as crisis communication, public diplomacy, and nation building during …

Public Relations Review

Brandon C Boatwright

Andrew S Pyle

2023/9/1

Everyone hates the NCAA: The role of identity in the evaluations of amateurism transgressions: A case study of the chase young loan scandal

Communication & Sport

Gregory A Cranmer

Brandon Boatwright

SaiDatta Mikkilineni

Joey Fontana

2023/6

Embracing Computational Approaches to Social Media Research: Implications for Theory and Praxis in Sport Communication

Brandon C Boatwright

2023/8/30

Mapping the Terrain of Athletes and Sports Organizations as Influential Figures in Online Conversations Around Social Justice Issues

Social Justice and the Modern Athlete: Exploring the Role of Athlete Activism in Social Change

Brandon Boatwright

Virginia S Harrison

2022/12/13

Social media and sport marketing in North America

Brandon Boatwright

Karen Freberg

2022/12/1

Exploring online opinion leadership in the network paradigm: An analysis of influential users on Twitter shaping conversations around anthem protests by prominent athletes

Public Relations Review

Brandon C Boatwright

2022/11/1

Social Justice and the Modern Athlete: Exploring the Role of Athlete Activism in Social Change

Andrew M Abernathy

Stephen P Andon

Meredith M Bagley

Mariann Bardocz-Bencsik

Brandon Boatwright

...

2022/12/13

Through the lens of ethnicity: Semantic network and thematic analyses of United Airlines’ dragging crisis

Public Relations Review

Moonhee Cho

Ying Xiong

Brandon Boatwright

2021

Do digital natives recognize digital influence? Generational differences and understanding of social media influencers

Journal of Current Issues & Research in Advertising

Courtney Childers

Brandon Boatwright

2021/10/2

See List of Professors in Brandon Boatwright University(Clemson University)

Co-Authors

H-index: 30
Joseph P. Mazer

Joseph P. Mazer

Clemson University

H-index: 22
Gregory A. Cranmer

Gregory A. Cranmer

Clemson University

H-index: 20
Karen Freberg

Karen Freberg

University of Louisville

H-index: 15
Darren Linvill

Darren Linvill

Clemson University

H-index: 12
Kathryn E Anthony

Kathryn E Anthony

University of Southern Mississippi

H-index: 10
Andrew Pyle

Andrew Pyle

Clemson University

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