Karen Freberg

Karen Freberg

University of Louisville

H-index: 20

North America-United States

About Karen Freberg

Karen Freberg, With an exceptional h-index of 20 and a recent h-index of 15 (since 2020), a distinguished researcher at University of Louisville, specializes in the field of Social Media, Public Relations, Crisis Communications, Social Media Influencers, Social Media Pedagogy.

His recent articles reflect a diverse array of research interests and contributions to the field:

Influencer relations: Establishing the concept and process for public relations

Exploring the value of multi-modal corporate influencers: A case study of peloton instructors’ engagement, community building, and branding functions

Social media and sport marketing in North America

Social media in public relations: Future directions and analysis of social media literature from 2007 to 2020

The Emerald handbook of computer-mediated communication and social media

Introduction: Connecting CMC and Social Media Research

Future Trends of CMC and Social Media Research

Cancel Culture: A Career Vulture amongst Influencers on Social Media

Karen Freberg Information

University

Position

Associate Professor in Strategic Communications

Citations(all)

3445

Citations(since 2020)

2563

Cited By

1624

hIndex(all)

20

hIndex(since 2020)

15

i10Index(all)

27

i10Index(since 2020)

25

Email

University Profile Page

University of Louisville

Google Scholar

View Google Scholar Profile

Karen Freberg Skills & Research Interests

Social Media

Public Relations

Crisis Communications

Social Media Influencers

Social Media Pedagogy

Top articles of Karen Freberg

Title

Journal

Author(s)

Publication Date

Influencer relations: Establishing the concept and process for public relations

Brian G Smith

Guy Golan

Karen Freberg

2023/6/1

Exploring the value of multi-modal corporate influencers: A case study of peloton instructors’ engagement, community building, and branding functions

International Journal of Strategic Communication

Brandon C Boatwright

Karen Freberg

2023/3/15

Social media and sport marketing in North America

Brandon Boatwright

Karen Freberg

2022/12/1

Social media in public relations: Future directions and analysis of social media literature from 2007 to 2020

Karen Freberg

Karen Sutherland

2022/11/1

The Emerald handbook of computer-mediated communication and social media

Jeremy Harris Lipschultz

Karen Freberg

Regina Luttrell

2022/6/27

Introduction: Connecting CMC and Social Media Research

Jeremy Harris Lipschultz

Karen Freberg

Regina Luttrell

2022/6/27

Future Trends of CMC and Social Media Research

Regina Luttrell

Karen Freberg

Jeremy Harris Lipschultz

2022/6/27

Cancel Culture: A Career Vulture amongst Influencers on Social Media

Tatiana Schwirblat

Karen Freberg

Laura Freberg

2022/6/27

Virtues in social care and public relations education: connecting student values to professional practice

Teaching Journalism & Mass Communication

Carolyn Mae Kim

Karen Freberg

2021

The narrative persuasion interactivity model: Maximizing persuasive storytelling in the interactive age

Innovations and Implications of Persuasive Narrative

Amanda J Weed

Alexandra Beauchamp

Karen Freberg

2021

Zooming through a pandemic: An examination of marketable skills gained by university students during the COVID-19 crisis

Howard Journal of Communications

Emily S Kinsky

Patrick F Merle

Karen Freberg

2021/11/23

Discovering Public Relations: An Introduction to Creative and Strategic Practices

Public Relations Education

Karen Freberg

2021

Portfolio Building Activities in Social Media: Exercises in Strategic Communication

Karen Freberg

2021/8/20

PRSSA During COVID-19: Examining the Challenges and Best Practices of Student Organization Management in an Online World

Public Relations Education

Amanda J Weed

Adrienne A Wallace

Madison Griffin

Karen Freberg

2021

Social media for strategic communication: Creative strategies and research-based applications

Karen Freberg

2021/7/2

Research perspectives on social media influencers and their followers

Alisa Agozzino

Courtney A Barclay

Kelli S Burns

Lisa Harrison

Terri N Hernandez

...

2020/11/12

Digital learning: Standards and best practices for public relations education in undergraduate programs

Journal of Public Relations Education

Carolyn Kim

Keith Quesenberry

Karen Sutherland

Karen Freberg

2021

Become an# AcademicInfluencer

Research Perspectives on Social Media Influencers and Their Followers

Carolyn Kim

Karen Freberg

Mitchell Friedman

Amanda J Weed

2021/3/15

Public relations and customer service: Employer perspectives of social media proficiency

Public Relations Review

Karen Sutherland

Karen Freberg

Christina Driver

Umi Khattab

2020/11/1

Social care and professional standards: Developing an ethical decision-making model

Public Relations Journal

Carolyn Kim

Karen Freberg

2020/6

See List of Professors in Karen Freberg University(University of Louisville)

Co-Authors

H-index: 16
Erin Willis

Erin Willis

University of Colorado Boulder

H-index: 12
Carolyn Mae Kim, PhD, APR

Carolyn Mae Kim, PhD, APR

Biola University

H-index: 10
Patrick Merle, Ph.D.

Patrick Merle, Ph.D.

Florida State University

H-index: 9
Karen E Sutherland

Karen E Sutherland

University of the Sunshine Coast

H-index: 8
Laura Freberg

Laura Freberg

California Polytechnic State University, San Luis Obispo

H-index: 5
Nell C. Huang-Horowitz

Nell C. Huang-Horowitz

California State Polytechnic University, Pomona

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