Karen E Sutherland

Karen E Sutherland

University of the Sunshine Coast

H-index: 9

Oceania-Australia

About Karen E Sutherland

Karen E Sutherland, With an exceptional h-index of 9 and a recent h-index of 8 (since 2020), a distinguished researcher at University of the Sunshine Coast, specializes in the field of Social Media, Public Relations, Nonprofit, Strategic Communication Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Social media behaviors and barriers impacting women e-commerce entrepreneurs in rural Australia: A pilot study

Audience Participation and “Learning” Transmedia Storytelling

Non-traditional students’ preferences for learning technologies and impacts on academic self-efficacy

Evaluating Transmedia Brand Storytelling Experiences

Case Study One: SickKids Airbnb (Canada)

The Future of Transmedia Brand Storytelling and a Model for Practice

Case Study Four: Airbnb Wall and Chain (United States of America)

Practitioner Perceptions of Transmedia Brand Storytelling

Karen E Sutherland Information

University

Position

Lecturer of Public Relations

Citations(all)

330

Citations(since 2020)

286

Cited By

107

hIndex(all)

9

hIndex(since 2020)

8

i10Index(all)

9

i10Index(since 2020)

7

Email

University Profile Page

University of the Sunshine Coast

Google Scholar

View Google Scholar Profile

Karen E Sutherland Skills & Research Interests

Social Media

Public Relations

Nonprofit

Strategic Communication Marketing

Top articles of Karen E Sutherland

Title

Journal

Author(s)

Publication Date

Social media behaviors and barriers impacting women e-commerce entrepreneurs in rural Australia: A pilot study

Community Development

Karen Sutherland

Sarah Casey

Gail Crimmins

2024

Audience Participation and “Learning” Transmedia Storytelling

Karen E Sutherland

Richie Barker

2023/10/4

Non-traditional students’ preferences for learning technologies and impacts on academic self-efficacy

Journal of Computing in Higher Education

Karen Sutherland

Ginna Brock

Margarietha J de Villiers Scheepers

Prudence M Millear

Sherelle Norman

...

2023/1/24

Evaluating Transmedia Brand Storytelling Experiences

Karen E Sutherland

Richie Barker

2023/10/4

Case Study One: SickKids Airbnb (Canada)

Karen E Sutherland

Richie Barker

2023/10/4

The Future of Transmedia Brand Storytelling and a Model for Practice

Karen E Sutherland

Richie Barker

2023/10/4

Case Study Four: Airbnb Wall and Chain (United States of America)

Karen E Sutherland

Richie Barker

2023/10/4

Practitioner Perceptions of Transmedia Brand Storytelling

Karen E Sutherland

Richie Barker

2023/10/4

Planning and Creating Transmedia Storytelling Projects

Karen E Sutherland

Richie Barker

2023/10/4

Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing: an exploratory multi-stakeholder perspective

Journal of Marketing Management

Samantha Kay

Rory Mulcahy

K Sutherland

Meredith Lawley

2023/5/4

What is Transmedia Brand Storytelling?

Karen E Sutherland

Richie Barker

2023/10/4

Case Study Two: VFR Campaign—Wander Geelong and the Bellarine (Australia)

Karen E Sutherland

Richie Barker

2023/10/4

The Creative Logic of Transmedia Brand Storytelling

Karen E Sutherland

Richie Barker

2023/10/4

Overcoming Challenges in Business-to-Business Relationships Between Australian Small Business Owners and Digital Marketing Service Providers

Karen Sutherland

Rory Mulcahy

Jacqueline Burgess

Meredith Lawley

David Fox

2023

Case Study Three—Sachin: A Billion Dreams (India)

Karen E Sutherland

Richie Barker

2023/10/4

Using Analytics to Inform Holiday Facebook Ad Campaigns for Small Business

Karen Sutherland

2022

A double-edged sword? Identifying the influence of peers, mass and social media on engagement in mobile phone use while driving.

Transportation research part F: traffic psychology and behaviour

KB Stefanidis

Verity Truelove

James Freeman

L Mills

Michelle Nicolls

...

2022/5/1

The Evolution of Social Media Management as Professional Practice

Karen Sutherland

2022/6/27

Using Multistreaming Social Media Video as a Research Method for Interview Data Collection

K Sutherland

K Morris

2022

Social media metrics: From vanity to sanity

Karen Sutherland

2022/6/16

See List of Professors in Karen E Sutherland University(University of the Sunshine Coast)

Co-Authors

H-index: 35
Florin Oprescu

Florin Oprescu

University of the Sunshine Coast

H-index: 32
Cindy Davis

Cindy Davis

University of the Sunshine Coast

H-index: 23
mark symmons

mark symmons

Australian Catholic University

H-index: 20
Karen Freberg

Karen Freberg

University of Louisville

H-index: 8
Susie S. Ho

Susie S. Ho

Monash University

H-index: 8
Umi Khattab

Umi Khattab

University of the Sunshine Coast

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