Basri Rashid

Basri Rashid

Universiti Utara Malaysia

H-index: 14

Asia-Malaysia

About Basri Rashid

Basri Rashid, With an exceptional h-index of 14 and a recent h-index of 11 (since 2020), a distinguished researcher at Universiti Utara Malaysia, specializes in the field of tourism, hospitality.

His recent articles reflect a diverse array of research interests and contributions to the field:

Evaluating Restaurant Innovativeness-The Generation Z Perspective Across Dining Format.

Conceptualising The Antecedents of eWOM in The Post-Consumption Behaviour Assessment of Tourism Sports Activities

THE IMPACT OF WORK-LIFE QUALITY ON HOTEL EMPLOYEE PERFORMANCE

The Role of Food Delivery Application Attributes on Customer Satisfaction and Intention to Reuse

Measuring revisit intentions of green resorts in Malaysia: The role of perceived value and environmental concern

Challenges in Environmental and Sustainability Practices at MSOB (Malaysia School of Business)(S/O 14001)

The antecedents of electronic word of mouth responses in hotel experience evaluation

Assessing Green Resorts Attributes Performance on Tourists’ Emotional Intelligence and Future Behavioural Responses: Evidence from Malaysia

Basri Rashid Information

University

Position

School of Tourism Hospitality and Event Management

Citations(all)

1243

Citations(since 2020)

936

Cited By

611

hIndex(all)

14

hIndex(since 2020)

11

i10Index(all)

17

i10Index(since 2020)

14

Email

University Profile Page

Universiti Utara Malaysia

Google Scholar

View Google Scholar Profile

Basri Rashid Skills & Research Interests

tourism

hospitality

Top articles of Basri Rashid

Title

Journal

Author(s)

Publication Date

Evaluating Restaurant Innovativeness-The Generation Z Perspective Across Dining Format.

International Journal of Sustainable Development & Planning

Rachel Dyah Wiastuti

Basri Rashid

2024/1/1

Conceptualising The Antecedents of eWOM in The Post-Consumption Behaviour Assessment of Tourism Sports Activities

Journal of Event, Tourism and Hospitality Studies

Nuraimi Othman

Basri Rashid

Asmahany Ramely

2023/10/23

THE IMPACT OF WORK-LIFE QUALITY ON HOTEL EMPLOYEE PERFORMANCE

Jurnal Manajemen Perhotelan

Rachel Dyah Wiastuti

Stephan Collindes Adi

Sarim Sarim

Basri Rashid

2023/9/7

The Role of Food Delivery Application Attributes on Customer Satisfaction and Intention to Reuse

Rachel Dyah Wiastuti

Fransiska Mulyani

Tiurida Lily Anita

Anwari Masatip

Basri Bin Rashid

2022/12/13

Measuring revisit intentions of green resorts in Malaysia: The role of perceived value and environmental concern

Geojournal of Tourism Geosites

Basri RASHID Nor Rabiatul Adawiyah NOR AZAM

Ataul Karim PATWARY

2022

Challenges in Environmental and Sustainability Practices at MSOB (Malaysia School of Business)(S/O 14001)

Asmahany Ramely

Basri Rashid

Eshaby Mustafa

2021

The antecedents of electronic word of mouth responses in hotel experience evaluation

Journal of Tourism, Culinary and Entrepreneurship (Jtce)

Basri Rashid

Han Chao

Nor Rabiatul Adawiyah Nor Azam

2021/10/4

Assessing Green Resorts Attributes Performance on Tourists’ Emotional Intelligence and Future Behavioural Responses: Evidence from Malaysia

South Asian Journal of Tourism and Hospitality

Nor RabiatulAdawiyah NorAzam

Basri Rashid

Noor AziminZainol

2021/8/30

Determining measurement for destination attributes performance and emotions in tourist visit experience assessment.

Jingjing Chao

Basri Rashid

2021

Multi-dimensional values on customers' intention to revisit green resorts: The cultural case in Malaysia

Journal of Innovation in Educational and Cultural Research

Nor Rabiatul Adawiyah Nor Azam

Basri Rashid

Noor Azimin Zainol

Maliani Mohamad

2020/12/23

Conceptualisation of hotel guest experience assessment process and electronic words of mouth

Journal of Indonesian Tourism and Development Studies

Han Chao

Basri Rashid

2020/4/30

Establishing the measurement variables of the chinese hotel guest experience in Malaysia

International Journal of Innovation, Creativity and Change

Han Chao

Basri Rashid

2020

See List of Professors in Basri Rashid University(Universiti Utara Malaysia)

Co-Authors

H-index: 14
ABDUL ALEM MOHAMMED

ABDUL ALEM MOHAMMED

Shaqra University

H-index: 12
Nor Idayu Mahat

Nor Idayu Mahat

Universiti Utara Malaysia

H-index: 12
Rozila Ahmad

Rozila Ahmad

Universiti Utara Malaysia

H-index: 8
Norrina Din

Norrina Din

Universiti Teknologi MARA

H-index: 5
Kamal Izzuwan Ramli

Kamal Izzuwan Ramli

Universiti Utara Malaysia

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