Rozila Ahmad

Rozila Ahmad

Universiti Utara Malaysia

H-index: 12

Asia-Malaysia

About Rozila Ahmad

Rozila Ahmad, With an exceptional h-index of 12 and a recent h-index of 11 (since 2020), a distinguished researcher at Universiti Utara Malaysia, specializes in the field of hotel management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Examining PESTEL Analysis of Event Businesses in Malaysia

Attracting customers using sustainability: A look at the Datai, Langkawi

Investment for Environmental Sustainability: Can the Datai Succeed?

A supply chain resilience model for business continuity: The way forward for highly regulated industries

Using a Multi-Inlet/Outlet Manifold to Improve Heat Transfer and Flow Distribution of a Pin Fin Heat Sink

Exploring Hospitality Students’ Expectation for Internship Placement During the Covid-19 Pandemic: The Case of Universiti Utara Malaysia Students

CHALLENGES IN RAISING ENVIRONMENTAL SUSTAINABILITY AWARENESS AMONG YOUTHS THE CASE OF THE DATAI PLEDGE PILLAR LEADER

The Effect of Risk Perception and Travel Motivation on Domestic Tourists’ Behaviour during the COVID-19 Pandemic

Rozila Ahmad Information

University

Position

___

Citations(all)

779

Citations(since 2020)

588

Cited By

382

hIndex(all)

12

hIndex(since 2020)

11

i10Index(all)

12

i10Index(since 2020)

11

Email

University Profile Page

Universiti Utara Malaysia

Google Scholar

View Google Scholar Profile

Rozila Ahmad Skills & Research Interests

hotel management

Top articles of Rozila Ahmad

Title

Journal

Author(s)

Publication Date

Examining PESTEL Analysis of Event Businesses in Malaysia

Journal of Event, Tourism and Hospitality Studies (JETH)

Asmahany Ramely

Mohd Fadzilillah Ab Talib

Rozila Ahmad

Noor Amalina Mat Yusof

2023

Attracting customers using sustainability: A look at the Datai, Langkawi

Journal of Business Management and Accounting (JBMA)

Rozila Ahmad

Johan Eusoffe Abdullah

Noor Azimin Zainol

Asmahany Ramely

2023

Investment for Environmental Sustainability: Can the Datai Succeed?

Co-Editors

Rozila Ahmad

Noor Azimin Zainol

Asmahany Ramely

2022

A supply chain resilience model for business continuity: The way forward for highly regulated industries

Uncertain Supply Chain

Osaro Aigbogun

Meng Xing

Olawole Fawehinmi

Chukwuebuka Ibeabuchi

Amauche Ehido

...

2022

Using a Multi-Inlet/Outlet Manifold to Improve Heat Transfer and Flow Distribution of a Pin Fin Heat Sink

R Ahmad

M Yaman

I Mohammad

W Firas

N Scott

...

2022/5/19

Exploring Hospitality Students’ Expectation for Internship Placement During the Covid-19 Pandemic: The Case of Universiti Utara Malaysia Students

Journal of Event, Tourism and Hospitality Studies (JETH)

Roshita Abdul Razak

Jasmine Zea Raziah Radha Rashid Radha

Rozila Ahmad

2022

CHALLENGES IN RAISING ENVIRONMENTAL SUSTAINABILITY AWARENESS AMONG YOUTHS THE CASE OF THE DATAI PLEDGE PILLAR LEADER

Rozila Ahmad

Noor Azimin Zainol

Asmahany Ramely

Johan E Abdullah

2022

The Effect of Risk Perception and Travel Motivation on Domestic Tourists’ Behaviour during the COVID-19 Pandemic

Jurnal Ekonomi Malaysia

R Ahmad

AA Samsuddin

NH Mohd Salleh

S Alma’amun

2021

Langkawi Tourism and Hospitality International Conference (LTHIC 2020), Virtual, 27-28 September 2020.

Azilah Bt Kasim

Rozila Ahmad

Eshaby Binti Mustafa

2021

To Be or Not to Be in Hotel Industry: A Study of Malaysian Muslim Community College Students

Co-Editors

Rozila Ahmad

Muhd Aminuddin Azizan

2021

Logistics operational interdependencies for food supply chain resilience

Muhammad Umar

Mark MJ Wilson

Rizwan Ahmad

2021/12/10

The Moderating Effects of Compensation on Motivation and Performance: A Case Study of Fast-food Employees in Malaysia.

Asia-Pacific Journal of Innovation in Hospitality & Tourism

Muhamad Saufiyudin Omar

Rozila Ahmad

Che Su Mustaffa

2021/11/1

Benefits and challenges for Malaysian hotels when employing foreign workers and interns

International Journal of Culture, Tourism and Hospitality Research

Rozila Ahmad

Noel Scott

2021/4/30

Is career in the hospitality industry suitable for the Muslim student in community college

International Journal of Scientific and Technical Research in Engineering

Muhd Aminuddin Aizan

Rozila Ahmad

RA Rahman

2020

ISLAMIC QUALITY STANDARD FOR HOTELS

BUSINESS IN ISLAMIC PERSPECTIVE Some Selected Issues

Mohd Hyrul Abu Karim

Rozila Ahmad

Nurul Azhani Nor’ain Othman

Mohd Azmin

Ruzita Selamat

2020/12/10

Human Capital Investment: The Datai Sets a Risky Example

Journal of Business Management and Accounting

Rozila Ahmad

Roshita Abdul Razak

2020/6/30

See List of Professors in Rozila Ahmad University(Universiti Utara Malaysia)