Alex Fenton

Alex Fenton

University of Salford

H-index: 12

Europe-United Kingdom

About Alex Fenton

Alex Fenton, With an exceptional h-index of 12 and a recent h-index of 12 (since 2020), a distinguished researcher at University of Salford, specializes in the field of Digital Transformation, Social Media marketing, Technology Enhanced Learning.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data

Women’s football subculture of misogyny: the escalation to online gender-based violence

Female fans and social media: Micro-communities and the formation of social capital

Factors influencing the young physicians’ intention to use Internet of Things (IoT) services in healthcare

Social media, s-commerce and social capital: a netnography of football fans and organisations

A Convergent Approach to Motorsport Digital Video Content and Data: Gaining Traction

Understanding sporting brands and entrepreneurship using netnography and social network analysis

Developing techniques to support Technological solutions to disinformation by analyzing four conspiracy networks during COVID-19

Alex Fenton Information

University

Position

___

Citations(all)

914

Citations(since 2020)

834

Cited By

208

hIndex(all)

12

hIndex(since 2020)

12

i10Index(all)

13

i10Index(since 2020)

13

Email

University Profile Page

University of Salford

Google Scholar

View Google Scholar Profile

Alex Fenton Skills & Research Interests

Digital Transformation

Social Media marketing

Technology Enhanced Learning

Top articles of Alex Fenton

Title

Journal

Author(s)

Publication Date

The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data

Journal of Medical Internet Research

Wasim Ahmed

Opeoluwa Aiyenitaju

Simon Chadwick

Mariann Hardey

Alex Fenton

2024/3/29

Women’s football subculture of misogyny: the escalation to online gender-based violence

European Sport Management Quarterly

Alex Fenton

Wasim Ahmed

Mariann Hardey

Rosy Boardman

Emma Kavanagh

2023/11/7

Female fans and social media: Micro-communities and the formation of social capital

European Sport Management Quarterly

Alex Fenton

Leah Gillooly

Cristina Mihaela Vasilica

2023/3/4

Factors influencing the young physicians’ intention to use Internet of Things (IoT) services in healthcare

Information Development

Najmul Hasan

Yukun Bao

Shaj J Miah

Alex Fenton

2021/12/17

Social media, s-commerce and social capital: a netnography of football fans and organisations

International Journal of Technology Transfer and Commercialisation

Alex Fenton

Chris Procter

Rachel McLean

Anabel Quan-Haase

2023

A Convergent Approach to Motorsport Digital Video Content and Data: Gaining Traction

Jamie Coles

Alex Fenton

2023/6/12

Understanding sporting brands and entrepreneurship using netnography and social network analysis

International Journal of Technology Transfer and Commercialisation

Alex Fenton

Keith D Parry

Wasim Ahmed

Simon Chadwick

2023

Developing techniques to support Technological solutions to disinformation by analyzing four conspiracy networks during COVID-19

IEEE Transactions on Engineering Management

Wasim Ahmed

Dilek Önkal

Ronnie Das

Satish Krishnan

Femi Olan

...

2023/5/26

Understanding sporting social media brand communities, place and social capital: A netnography of football fans

Communication & Sport

Alex Fenton

Brendan James Keegan

Keith D Parry

2023/4

Enlightened Participation: SME Perspectives about Net Zero on Social Media Using the Action Case Approach

IIM Kozhikode Society & Management Review

Mariann Hardey

Wasim Ahmed

Alex Fenton

Chris Koral

2023/3/24

Netnography: An Approach to Ethnography in the Digital Age

The SAGE Handbook of Social Media Research Methods

Alex Fenton

Keith D Parry

2022/9/2

Football fandom as a platform for digital health promotion and behaviour change: a mobile app case study

International Journal of Environmental Research and Public Health

Alex Fenton

Anna Mary Cooper-Ryan

Mariann Hardey

Wasim Ahmed

2022/7/9

Binge watching and the role of social media virality towards promoting Netflix’s Squid Game

IIM Kozhikode Society & Management Review

Wasim Ahmed

Alex Fenton

Mariann Hardey

Ronnie Das

2022/7

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

JMIR Formative Research

Alex Fenton

Aleksej Heinze

McVal Osborne

Wasim Ahmed

2022/11/25

‘All Avatars Aren't We’: Football and the experience of football-themed digital content during a global pandemic

International Review for the Sociology of Sport

Garry Crawford

Alex Fenton

Simon Chadwick

Stefan Lawrence

2022/6

Exploring SMEs attitudes to Net Zero & social media: Action Case research as a force for good

Alex Fenton

Ahmed Wasim

Chris Koral

2022/9/20

Digital innovation in sport–barriers and opportunities for branded fitness apps for fans

Entrepreneurial Innovation: Strategy and Competition Aspects

Alex Fenton

Keith D Parry

Simon Chadwick

Guilherme Guimarães

Varid Aeron

2022

Computerised gymnastics judging scoring system implementation–an exploration of stakeholders’ perceptions

Science of Gymnastics Journal

Elizabeth Allen

Alex Fenton

Keith D Parry

2021/9/30

Measuring The Digital Transformation In An Organisation

Alex Fenton

Wasim Ahmed

Mick Hides

2020

Tyson Fury defeated Deontay Wilder in the social media fight as well as in the ring

W Ahmed

A Fenton

2020

See List of Professors in Alex Fenton University(University of Salford)

Co-Authors

H-index: 40
Phil Scarf

Phil Scarf

Cardiff University

H-index: 27
Sascha L. Schmidt

Sascha L. Schmidt

WHU - Otto Beisheim School of Management

H-index: 25
Garry Crawford

Garry Crawford

University of Salford

H-index: 18
Aleksej HEINZE

Aleksej HEINZE

KEDGE Business School

H-index: 16
Gordon Fletcher

Gordon Fletcher

University of Salford

H-index: 15
Chris Procter

Chris Procter

University of Salford

academic-engine