ProfessorsProfessors of KEDGE Business SchoolAleksej HEINZE

Aleksej HEINZE

KEDGE Business School

H-index: 18

Europe-France

About Aleksej HEINZE

Aleksej HEINZE, With an exceptional h-index of 18 and a recent h-index of 12 (since 2020), a distinguished researcher at KEDGE Business School, specializes in the field of Search and Social Media Marketing, Digital Marketing, online marketing, e-learning, blended elearninig.

His recent articles reflect a diverse array of research interests and contributions to the field:

Does students’ satisfaction matter to faculty job satisfaction in higher education?

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

The digital transformation of preventive telemedicine in France based on the use of connected wearable devices

Search engine optimisation: Strategy implementation

Content marketing

Digital and Social Media Marketing: A Results-Driven Approach 2nd edition

Software as a service: Lessons from the video game industry

Aleksej HEINZE Information

University	KEDGE Business School
Position	Associate Professor at
Citations(all)	1650
Citations(since 2020)	683
Cited By	1130
hIndex(all)	18
hIndex(since 2020)	12
i10Index(all)	25
i10Index(since 2020)	15
Email	Access Email
University Profile Page	KEDGE Business School
Google Scholar	View Google Scholar Profile

Aleksej HEINZE Skills & Research Interests

Search and Social Media Marketing

Digital Marketing

online marketing

e-learning

blended elearninig

Top articles of Aleksej HEINZE

Title	Journal	Author(s)	Publication Date
Does students’ satisfaction matter to faculty job satisfaction in higher education?	Journal of Marketing for Higher Education	Mona Nassar Aleksej Heinze Sajjad M Jasimuddin Chris Procter	2022/12/17
How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit	JMIR Formative Research	Alex Fenton Aleksej Heinze McVal Osborne Wasim Ahmed	2022/11/25
The digital transformation of preventive telemedicine in France based on the use of connected wearable devices	Global Business and Organizational Excellence	Alexandre Quévat Aleksej Heinze	2020/9
Search engine optimisation: Strategy implementation		Aleksej Heinze	2020/4/28
Content marketing	MedienWirtschaft - Zeitschrift für Medienmanagement und Medienökonomie	Benedikt Berger Johanna Staffler Thomas Hess	2016
Digital and Social Media Marketing: A Results-Driven Approach 2nd edition	Digital and Social Media Marketing	Aleksej Heinze G Fletcher T Rashid A Cruz	2020/1/1
Software as a service: Lessons from the video game industry	Global Business and Organizational Excellence	Fanny Vaudour Aleksej Heinze	2020/1