Gordon Fletcher

Gordon Fletcher

University of Salford

H-index: 16

Europe-United Kingdom

About Gordon Fletcher

Gordon Fletcher, With an exceptional h-index of 16 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Salford, specializes in the field of digital culture, innovation, situationism, cultural practices.

His recent articles reflect a diverse array of research interests and contributions to the field:

Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool

Management and visualisation: seeing beyond the strategic

Creating effective management simulations: rapidly, responsibly, relevantly

A cat directory of art movements: As visualised by AI

Creative Problem Solving: A visual provocations book

The single silo university

Creating a successful digital presence: objectives, strategies and tactics

Creating a Successful Digital Presence

Gordon Fletcher Information

University

Position

Director Business 4.0 Salford Business School

Citations(all)

1328

Citations(since 2020)

865

Cited By

627

hIndex(all)

16

hIndex(since 2020)

10

i10Index(all)

20

i10Index(since 2020)

10

Email

University Profile Page

University of Salford

Google Scholar

View Google Scholar Profile

Gordon Fletcher Skills & Research Interests

digital culture

innovation

situationism

cultural practices

Top articles of Gordon Fletcher

Title

Journal

Author(s)

Publication Date

Digital Maturity and SMEs: evaluating the application of a digital maturity assessment tool

Ernest Obu-Cann

Gordon Fletcher

Marie Griffiths

Maria Kutar

Subrahmaniam Krishnan-Harihara

2023

Management and visualisation: seeing beyond the strategic

Gordon Fletcher

2023

Creating effective management simulations: rapidly, responsibly, relevantly

Gordon Fletcher

2023/2/22

A cat directory of art movements: As visualised by AI

Gordon Fletcher

2022/9/9

Creative Problem Solving: A visual provocations book

Gordon Fletcher

2022/7/21

The single silo university

Gordon Fletcher

Richard Dron

Monica Gimeno

2021/10/1

Creating a successful digital presence: objectives, strategies and tactics

Gordon Fletcher

Noel Adolphus

2021/7/29

Creating a Successful Digital Presence

Gordon Fletcher

Noel Adolphus

2021/6/4

The Impact of Human Choice and Computers and Technical Committee 9 on ICTs and Society: A Critical Sociotechnical Tale

Advancing Research in Information and Communication Technology: IFIP's Exciting First 60+ Years, Views from the Technical Committees and Working Groups

David Kreps

Gordon Fletcher

2021

Creating a single priority: The university strategic plan

Excellence in University Leadership and Management Case HIstories

Gordon Fletcher

Richard Dron

Mònica Dalmau Gimeno

Gordon Fletcher¹

Richard Dron¹and Mònica Dalmau Gimeno

2021/10/1

Digital transformation during a lockdown

International journal of information management

Gordon Fletcher

Marie Griffiths

2020/12/1

A visual introduction to digital and social media marketing

Gordon Fletcher

2020/4/28

Future users, content and marketing

Gordon Fletcher

Alexander Christov

2020/4/28

Digital and Social Media Marketing: A Results-Driven Approach 2nd edition

Digital and Social Media Marketing

Aleksej Heinze

G Fletcher

T Rashid

A Cruz

2020/1/1

The future is visual management

G Fletcher

2020/12/18

See List of Professors in Gordon Fletcher University(University of Salford)

Co-Authors

H-index: 40
Ben Light

Ben Light

University of Salford

H-index: 31
John Campbell

John Campbell

Australian National University

H-index: 25
Anita Greenhill

Anita Greenhill

Manchester University

H-index: 18
Aleksej HEINZE

Aleksej HEINZE

KEDGE Business School

H-index: 16
David Kreps

David Kreps

National University of Ireland, Galway

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