Alessandro Biraglia

Alessandro Biraglia

University of Leeds

H-index: 10

Europe-United Kingdom

About Alessandro Biraglia

Alessandro Biraglia, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Leeds, specializes in the field of Marketing, Consumer Behavior, Consumer Psychology, Decision Making.

His recent articles reflect a diverse array of research interests and contributions to the field:

Why I persist while others leave? Investigating the path from passion to persistence in entrepreneurship

When and why consumers react negatively to brand acquisitions: A values authenticity account

Service failures in times of crisis: An analysis of eWOM emotionality

Consumption ideology

How need for closure and deal proneness shape consumers’ freemium versus premium price choices

The “indie” premium: how independent firms create product value across cultures

How less congruent new products drive brand engagement: The role of curiosity

Il Brand. Fisionomia, posizionamento e strategie di marketing

Alessandro Biraglia Information

University

Position

Lecturer (Assistant Professor) in Marketing Business School University of Leeds

Citations(all)

909

Citations(since 2020)

857

Cited By

236

hIndex(all)

10

hIndex(since 2020)

10

i10Index(all)

10

i10Index(since 2020)

10

Email

University Profile Page

Google Scholar

Alessandro Biraglia Skills & Research Interests

Marketing

Consumer Behavior

Consumer Psychology

Decision Making

Top articles of Alessandro Biraglia

Title

Journal

Author(s)

Publication Date

Why I persist while others leave? Investigating the path from passion to persistence in entrepreneurship

Journal of Small Business Management

Ataullah Kiani

Ahmed Ali

Alessandro Biraglia

Dan Wang

2023/11/2

When and why consumers react negatively to brand acquisitions: A values authenticity account

Journal of Marketing

Alessandro Biraglia

Christoph Fuchs

Elisa Maira

Stefano Puntoni

2023/7

Service failures in times of crisis: An analysis of eWOM emotionality

Journal of Business Research

Maximilian HEE Gerrath

Alexander Mafael

Aulona Ulqinaku

Alessandro Biraglia

2023/1/1

Consumption ideology

Journal of Consumer Research

Bernd Schmitt

J Joško Brakus

Alessandro Biraglia

2022/6/1

How need for closure and deal proneness shape consumers’ freemium versus premium price choices

Journal of Business Research

Alessandro Biraglia

Karen T Bowen

Maximilian HEE Gerrath

Giuseppe Musarra

2022/4/1

The “indie” premium: how independent firms create product value across cultures

International Marketing Review

Vasileios Davvetas

Alessandro Biraglia

2022/11/1

How less congruent new products drive brand engagement: The role of curiosity

Journal of Business Research

Maximilian HEE Gerrath

Alessandro Biraglia

2021/4/1

Il Brand. Fisionomia, posizionamento e strategie di marketing

Renata Metastasio

Alessandro Biraglia

2021

Il consumo mediale tra vecchi scenari e nuovi contesti

R Metastasio

A Biraglia

2021

The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions

Psychology & Marketing

Alessandro Biraglia

Bryan Usrey

Aulona Ulqinaku

2021/8

The relation between locomotion and assessment regulatory orientations and the problematic Internet use

Psicologia sociale

Ambra Brizi

Renata Metastasio

Alessandro Biraglia

Lucia Mannetti

2021

Corporate sponsorship for museums in times of crisis

Annals of tourism research

Alessandro Biraglia

Maximilian HEE Gerrath

2021/5/1

“Do I have enough food?” How need for cognitive closure and gender impact stockpiling and food waste during the COVID-19 pandemic: A cross-national study in India and the …

Personality and Individual Differences

Ambra Brizi

Alessandro Biraglia

2021/1/1

The role of subnational cultural value on animosity: the China-South Korea THAAD crisis

Cross Cultural & Strategic Management

Jeoung Yul Lee

Joong In Kim

Alfredo Jiménez

Alessandro Biraglia

2021

From hobby to business: Exploring environmental antecedents of entrepreneurial alertness using fsQCA

Journal of Small Business Management

Vita Kadile

Alessandro Biraglia

2022/5/4

The Downside of Scarcity: How Scarcity Can Promote Anger and Brand Switching

Bryan Usrey

Alessandro Biraglia

2020

See List of Professors in Alessandro Biraglia University(University of Leeds)

Co-Authors

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