Josko Brakus
University of Leeds
H-index: 20
Europe-United Kingdom
Top articles of Josko Brakus
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Avoiding the brand for me, us, or them? Consumer reactions to negative brand events | Journal of Business Research | Maximilian HEE Gerrath J Joško Brakus Nikoletta Theofania Siamagka George Christodoulides | 2023/2/1 |
The role of affective and cognitive responses to brand experiences in the relationship with customers. | Academy Of Marketing Science 24th World Marketing Congress | J Brakus E Alamanos C Dennis S Papagiannidis M Bourlakis | 2023 |
Experiences and happiness: The role of gender | Psychology & Marketing | J Joško Brakus Weifeng Chen Bernd Schmitt Lia Zarantonello | 2022/8 |
Consumption ideology | Journal of Consumer Research | Bernd Schmitt J Joško Brakus Alessandro Biraglia | 2022/6/1 |
How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries | International Marketing Review | Lia Zarantonello Silvia Grappi Marcello Formisano Josko Brakus | 2020/4/28 |
Consumer Response to Dehumanization of Frontline Employees: The Role of Political Ideology | 2020 AMA Winter Academic Conference Proceedings | HM Dao A Theotokis JJ Brakus | 2020/2/14 |
Value from experiences and customer happiness: implications for customer experience management: an abstract | J Joško Brakus Yi-Chun Ou Lia Zarantonello | 2020 |
