Alena Kostyk
University of Glasgow
H-index: 9
Europe-United Kingdom
Top articles of Alena Kostyk
Exploring Virtual Reality Content Features: Structured Abstract
2024/1/12
Alena Kostyk
H-Index: 3
Charitable Branding Using Virtual Reality Narratives
2024/1/8
Alena Kostyk
H-Index: 3
It’s Almost as if I’m There Now: Exploring how Virtual Brand Interactions Affect Destination Brand Experiences and Decision-Making
2023/1/10
Alena Kostyk
H-Index: 3
Low vs. high excitement brands in VR: The roles of experiential interactions and authenticity
2023/1/10
Guest Editorial: Challenging
2023
Alena Kostyk
H-Index: 3
VR Brand Interactions: How VR Influences the Holistic Brand Experience and the Consumer Decision Journey
2023
Anti-racism and Marketing
2023
Alena Kostyk
H-Index: 3
The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets
International Marketing Review
2023/12/6
Alena Kostyk
H-Index: 3
Virtual Flames of Change: Exploring Sustainable Consumer Behaviors through Innovative VR Gaming Experiences
2023/11/1
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
Journal of Retailing
2023/9/1
Guest editorial: challenging the coloniality of raced markets
Journal of Consumer Marketing
2023/7/27
Alena Kostyk
H-Index: 3
Enhancing predictive power by unamalgamating multi-item scales.
Psychological Methods
2023/7/20
David Trafimow
H-Index: 31
Alena Kostyk
H-Index: 3
The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers
2023/4/12
Seth Ketron
H-Index: 10
Alena Kostyk
H-Index: 3
Are structural equation models theories and does it matter?
Journal of Global Scholars of Marketing Science
2023/4/3
David Trafimow
H-Index: 31
Alena Kostyk
H-Index: 3
VR in customer-centered marketing: Purpose-driven design
Business Horizons
2023/3/1
Alena Kostyk
H-Index: 3
Jie Sheng
H-Index: 6
True consumer autonomy: a formalization and implications
Journal of Business Ethics
2023/3
Alena Kostyk
H-Index: 3
David Trafimow
H-Index: 31
The reality of virtual experiences: Semantic and episodic memory formation in VR
2022/9/3
Alena Kostyk
H-Index: 3
A Solidarity–Care Ethics and Human Flourishing Approach to the COVID-19 Pandemic: A UK Perspective
2022/8/24
Alena Kostyk
H-Index: 3
Gain-probability diagrams in consumer research
International Journal of Market Research
2022/7
David Trafimow
H-Index: 31
Alena Kostyk
H-Index: 3
Ziyuan Wang
H-Index: 8
Tonghui Wang
H-Index: 4
Cong Wang
H-Index: 4
Inspiring real change from virtual experiences: How gaming in VR can foster sustainable behaviors
2022/4/21
Co-Authors
