CUFinder

Ahmed Alsharif

About Ahmed Alsharif

Ahmed Alsharif, With an exceptional h-index of 19 and a recent h-index of 19 (since 2020), a distinguished researcher at Universiti Teknologi Malaysia, specializes in the field of Neuromarketing, Marketing Communication, Sustainability, Green Marketing, Consumer Behaviour.

His recent articles reflect a diverse array of research interests and contributions to the field:

A Bibliometric Analysis of Human Hormones in Consumer Neuroscience and Human Behavior Research: Trends and Insights with Implications for Marketing

Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis

Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis.

The Enhancing Islamic Advertising Effectiveness Through Emotional Processes and Consumer-Centric Elements

A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing

Applicability of healthcare service quality models and dimensions: future research directions

Exploring global trends and future directions in advertising research: A focus on consumer behavior

Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

Ahmed Alsharif Information

University

Position

(UTM)

Citations(all)

878

Citations(since 2020)

878

Cited By

10

hIndex(all)

19

hIndex(since 2020)

19

i10Index(all)

24

i10Index(since 2020)

24

Email

University Profile Page

Google Scholar

Ahmed Alsharif Skills & Research Interests

Neuromarketing

Marketing Communication

Sustainability

Green Marketing

Consumer Behaviour

Top articles of Ahmed Alsharif

A Bibliometric Analysis of Human Hormones in Consumer Neuroscience and Human Behavior Research: Trends and Insights with Implications for Marketing

Baltic Journal of Economic Studies

2023/12/28

Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis

Journal of Tourism and Services

2023/12/18

Nor Zafir Md Salleh
Nor Zafir Md Salleh

H-Index: 7

Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis.

International Journal of Online & Biomedical Engineering

2023/12/5

Nor Zafir Md Salleh
Nor Zafir Md Salleh

H-Index: 7

The Enhancing Islamic Advertising Effectiveness Through Emotional Processes and Consumer-Centric Elements

2023/9/24

A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing

Scientific Annals of Economics and Business

2023/9/19

Nor Zafir Md Salleh
Nor Zafir Md Salleh

H-Index: 7

Applicability of healthcare service quality models and dimensions: future research directions

The TQM Journal

2023/7/12

Javed Ali
Javed Ali

H-Index: 53

Ahmad Jusoh
Ahmad Jusoh

H-Index: 29

Norhalimah Idris
Norhalimah Idris

H-Index: 9

Khalil Md Nor
Khalil Md Nor

H-Index: 26

Exploring global trends and future directions in advertising research: A focus on consumer behavior

Current Psychology

2024/2

Nor Zafir Md Salleh
Nor Zafir Md Salleh

H-Index: 7

Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

Sustainability

2023/3

Nor Zafir Md Salleh
Nor Zafir Md Salleh

H-Index: 7

Lennora Putit
Lennora Putit

H-Index: 12

Lily Suriani Mohd Arif
Lily Suriani Mohd Arif

H-Index: 3

Neuromarketing tools used in the marketing mix: A systematic literature and future research agenda

2023/2

Nor Zafir Md Salleh
Nor Zafir Md Salleh

H-Index: 7

Mazilah Abdullah
Mazilah Abdullah

H-Index: 0

Trends on using the technology acceptance model (TAM) for online learning: a bibliometric and content analysis

International Journal of Information and Education Technology

2023/1

Noraffandy Yahaya
Noraffandy Yahaya

H-Index: 16

Norasykin Mohd Zaid
Norasykin Mohd Zaid

H-Index: 7

Norazrena Abu Samah
Norazrena Abu Samah

H-Index: 5

SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING

Baltic Journal of Economic Studies

2022

Ibrahim Bader Alharbi
Ibrahim Bader Alharbi

H-Index: 2

Organisational ambidexterity and social enterprise performance: A Ghanaian perspective

South African Journal of Economic and Management Sciences

2022

Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior

Innovative Marketing

2022

Ahmad Jusoh
Ahmad Jusoh

H-Index: 29

Javed Ali
Javed Ali

H-Index: 53

Hybrid Learning for Practical-based Courses in Higher Education Organizations: A Bibliometric Analysis

International Journal of Academic Research in Progressive Education and Development

2022

Bibliometrix analysis of information sharing in social media

2022/12/31

Ahmad Jusoh
Ahmad Jusoh

H-Index: 29

Javed Ali
Javed Ali

H-Index: 53

A Bibliometric Analysis of Sustainability in Future Education: Trends and Future Agenda

2022/12/22

Noraffandy Yahaya
Noraffandy Yahaya

H-Index: 16

Norazrena Abu Samah
Norazrena Abu Samah

H-Index: 5

Consumer behaviour to be considered in advertising: A systematic analysis and future agenda

2022/11/23

Nor Zafir Md Salleh
Nor Zafir Md Salleh

H-Index: 7

The Relationship Between Service Quality and Pilgrims Performers' Satisfaction: An Empirical Evidence from the Hotel's Industry in Saudi Arabia

Baltic Journal of Law & Politics

2022/10/24

Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis

Scientific Annals of Economics and Business

2022/9/21

Nor Zafir Md Salleh
Nor Zafir Md Salleh

H-Index: 7

Javed Ali
Javed Ali

H-Index: 53

Understanding Online Learning Readiness among University Students: A Bibliometric Analysis.

Int. J. Interact. Mob. Technol.

2022/7

Noraffandy Yahaya
Noraffandy Yahaya

H-Index: 16

See List of Professors in Ahmed Alsharif University(Universiti Teknologi Malaysia)