Nor Zafir Md Salleh
Universiti Teknologi Malaysia
H-index: 20
Asia-Malaysia
Top articles of Nor Zafir Md Salleh
Exploring global trends and future directions in advertising research: A focus on consumer behavior
Current Psychology
2024/2
Nor Zafir Md Salleh
H-Index: 7
Intelligent PITB Trust Blockchain Model of Sentiment Analysis for the Decision-Making of Taverns Dynamic Recommendation System in China
International Journal of Intelligent Systems and Applications in Engineering
2024
Wei Zhou
H-Index: 2
Nor Zafir Md Salleh
H-Index: 7
Exploring the Tourism, Neuro-tourism, and Hospitality Nexus: A Comprehensive Bibliometric Analysis
Journal of Tourism and Services
2023/12/18
Nor Zafir Md Salleh
H-Index: 7
Exploring the Path of Biomedical Technology in Consumer Neuroscience Research: A Comprehensive Bibliometric Analysis.
International Journal of Online & Biomedical Engineering
2023/12/5
Nor Zafir Md Salleh
H-Index: 7
A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing
Scientific Annals of Economics and Business
2023/9/19
Nor Zafir Md Salleh
H-Index: 7
Exploring factors influencing neuromarketing implementation in malaysian universities: barriers and enablers
Sustainability
2023/3
Neuromarketing tools used in the marketing mix: A systematic literature and future research agenda
2023/2
Nor Zafir Md Salleh
H-Index: 7
Mazilah Abdullah
H-Index: 0
Strategies Employed by Umrah Business Owners to Survive the Covid-19
International Journal of Academic Research in Business and Social Sciences
2023
Nor Zafir Md Salleh
H-Index: 7
Economic Strategies Employed by the Kingdom of Saudi Arabia during the Covid-19 Period
International Journal of Academic Reserach in Economics and Management Sciences
2023
Nor Zafir Md Salleh
H-Index: 7
Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021)
Heliyon
2023/1/1
Nor Zafir Md Salleh
H-Index: 7
Mazilah Abdullah
H-Index: 0
Adnan Ali
H-Index: 1
Faisal Faisal
H-Index: 9
Roshazlizawati Mohd Nor
H-Index: 3
A global research trends of neuromarketing: 2015-2020
Revista de Comunicación
2022/3/18
Nor Zafir Md Salleh
H-Index: 7
Rohaizat Baharun
H-Index: 17
Consumer behaviour to be considered in advertising: A systematic analysis and future agenda
2022/11/23
Nor Zafir Md Salleh
H-Index: 7
Relationship between Different Dimensions of Workplace Spirituality and Psychological Well-Being: Measuring Mediation Analysis through Conditional Process Modeling
International Journal of Environmental Research and Public Health
2022/9/7
Nor Zafir Md Salleh
H-Index: 7
Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis
Scientific Annals of Economics and Business
2022/9/21
Nor Zafir Md Salleh
H-Index: 7
Javed Ali
H-Index: 53
Biomedical Technology in Studying Consumers’ Subconscious Behavior.
International Journal of Online and Biomedical Engineering
2022/6/28
Ahmed H. Alsharif
H-Index: 2
Nor Zafir Md Salleh
H-Index: 7
The social media break-up: Psycho-behavioral measures and implications
IEEE Access
2022/5/30
Farhan Arshad
H-Index: 2
Nor Zafir Md Salleh
H-Index: 7
DESTINATION ENVIRONMENTAL BRANDING AND SUSTAINABLE ECO-CONSCIOUS CONSUMER.
Transformations in Business & Economics
2022/5/1
Nor Zafir Md Salleh
H-Index: 7
Neuromarketing in Malaysia: Challenges, limitations, and solutions
2022/3/23
Nor Zafir Md Salleh
H-Index: 7
Rohaizat Baharun
H-Index: 17
Product Placement and brand attitude development in the age of digital media with disclosure and persuasion Knowledge related to brand association. A review paper from the last …
2022/3/23
Tendencias globales de investigación en neuromarketing: 2015-2020
Revista de Comunicación
2022/3
Nor Zafir Md Salleh
H-Index: 7
Rohaizat Baharun
H-Index: 17
