ProfessorsProfessors of University of LeedsAbbie Iveson

Abbie Iveson

University of Leeds

H-index: 4

Europe-United Kingdom

About Abbie Iveson

Abbie Iveson, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at University of Leeds, specializes in the field of consumer brand relationships, international marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance

Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship

The product life cycle revisited: an integrative review and research agenda

The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers

Abbie Iveson Information

University	University of Leeds
Position	___
Citations(all)	41
Citations(since 2020)	41
Cited By	0
hIndex(all)	4
hIndex(since 2020)	4
i10Index(all)	2
i10Index(since 2020)	2
Email	Access Email
University Profile Page	University of Leeds
Google Scholar	View Google Scholar Profile

Abbie Iveson Skills & Research Interests

consumer brand relationships

international marketing

Top articles of Abbie Iveson

Title	Journal	Author(s)	Publication Date
Talk less and listen more? The effectiveness of social media talking and listening tactics on export performance	Journal of Business Research	Magnus Hultman Abbie Iveson Pejvak Oghazi	2023/4/1
Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship	Psychology & Marketing	Abbie Iveson Magnus Hultman Vasileios Davvetas Pejvak Oghazi	2023/2
The product life cycle revisited: an integrative review and research agenda		Abbie Iveson Magnus Hultman Vasileios Davvetas	2022/1/7
The Information Paradox in Internationalization: Can ignorance ever be bliss? Evidence from emerging market SME managers	Journal of Business Research	Magnus Hultman Abbie Iveson Pejvak Oghazi	2021/7/1