Vasileios (Bill) Davvetas
University of Leeds
H-index: 12
Europe-United Kingdom
Top articles of Vasileios (Bill) Davvetas
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Brand transgressions: How, when, and why home country bias backfires | Journal of the Academy of Marketing Science | Vasileios Davvetas Aulona Ulqinaku Constantine S Katsikeas | 2024/3/28 |
Global brands | Vasileios Davvetas Constantine S Katsikeas | 2024/2/29 | |
The Influence of Employee Accent on Customer Participation in Services | Journal of Service Research | David Bourdin Christina Sichtmann Vasileios Davvetas | 2024/5 |
The global/local product attribute: decomposition, trivialization, and price trade-offs in emerging and developed markets | Journal of International Marketing | Vasileios Davvetas Christina Sichtmann Charalampos Saridakis Adamantios Diamantopoulos | 2023/9 |
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns | Journal of International Marketing | Petra Riefler Oliver B Büttner Vasileios Davvetas | 2023/8/31 |
Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship | Psychology & Marketing | Abbie Iveson Magnus Hultman Vasileios Davvetas Pejvak Oghazi | 2023/2 |
The “indie” premium: how independent firms create product value across cultures | International Marketing Review | Vasileios Davvetas Alessandro Biraglia | 2022/11/1 |
Local impact of global crises, institutional trust, and consumer well-being: Evidence from the COVID-19 pandemic | Journal of International Marketing | Vasileios Davvetas Aulona Ulqinaku Gülen Sarial Abi | 2022/6 |
The product life cycle revisited: an integrative review and research agenda | Abbie Iveson Magnus Hultman Vasileios Davvetas | 2022/1/7 | |
Brand orientation: Conceptual extension, scale development and validation | Journal of Business Research | Lamprini Piha Karolos-Konstantinos Papadas Vasileios Davvetas | 2021 |
Ten basic questions about structural equations modeling you should know the answers to–But perhaps you don't | Industrial Marketing Management | Vasileios Davvetas Adamantios Diamantopoulos Ghasem Zaefarian Christina Sichtmann | 2020/10/1 |
Lit up or dimmed down? Why, when, and how regret anticipation affects consumers’ use of the global brand halo | Journal of International Marketing | Vasileios Davvetas Adamantios Diamantopoulos Lucy Liu | 2020/9 |
Co-Authors
