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LinkedIn Tips for Video Posts

Written by Mary
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LinkedIn Tips for Video Posts

The LinkedIn tips for video sharing and posting are gathered in this article to aid both company and individual LinkedIn pages in maximizing their reach, engagement, and impact on the platform.

Your LinkedIn profile, home, “About” section, headline, profile picture, cover photo, and many other points are important for your presence on the platform. However, the content you share in your posts also holds significant importance for the overall improvement and engagement of professionals, companies, and job seekers on LinkedIn. Click “LinkedIn profile tips” to learn more LinkedIn tips and tricks.

LinkedIn tips for video posts can help you effectively engage your audience and maximize the impact of your content. Start by creating high-quality videos that are relevant to your audience and align with your professional goals. 

If you want to know what makes a good LinkedIn video and what the best LinkedIn videos are, continue reading this page. These LinkedIn tips can help both beginners and advanced users of LinkedIn.

LinkedIn Tips Video

Do Videos Do Better on LinkedIn?

Videos tend to perform exceptionally well on LinkedIn compared to other types of content. This preference for videos is driven by several factors:

1. Algorithm Preference

LinkedIn’s algorithm often prioritizes video content, giving it more visibility in users’ feeds. This means that videos are more likely to be seen by a larger audience than text or image posts.

2. Engagement

Videos typically attract higher levels of engagement on LinkedIn, including likes, comments, and shares. This increased engagement signals to the algorithm that the content is valuable and relevant, further boosting its reach.

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3. Attention-Grabbing

Videos can capture attention more effectively than text or images. They allow for storytelling, demonstrations, and presentations that can be more compelling and memorable to viewers.

4. Professionalism

LinkedIn is a professional networking platform, and videos can help convey expertise, authority, and professionalism. They allow individuals and businesses to showcase their knowledge, skills, and accomplishments visually engagingly.

Overall, the combination of algorithm preference, higher engagement rates, attention-grabbing capabilities, and professionalism makes videos a powerful tool for success on LinkedIn. By incorporating video content into their LinkedIn strategy, individuals and businesses can effectively enhance their visibility, engagement, and influence on the platform.

Do Videos Do Better on LinkedIn?

10 LinkedIn Video Best Practices 2024

Remember these LinkedIn video tips if you plan to create videos for your page.

1. Keep it Concise

In today’s fast-paced digital landscape, attention spans are shorter than ever. Aim to deliver your message succinctly and keep your videos concise.

The recommended video length for LinkedIn is 30-90 seconds in 2024.

2. Focus on Quality

Upload videos that are high-quality. Invest in high-quality production values to ensure your videos look and sound professional. Good lighting, clear audio, and crisp visuals enhance the viewing experience.

By prioritizing these elements, you can elevate the quality of your content and leave a lasting impression on your audience, ultimately enhancing engagement and credibility.

3. Be Authentic

Authenticity resonates with LinkedIn audiences. Share genuine insights, experiences, and perspectives to connect with your viewers on a deeper level.

By staying true to yourself and your brand, you can establish trust and credibility, fostering meaningful engagement and loyalty among your audience members.

4. Optimize for Mobile

With most LinkedIn users accessing the platform via mobile devices, ensure your videos are optimized for mobile viewing. Use captions, bold visuals, and clear calls to action to capture attention on small screens.

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5. Provide Value

Offer valuable content that educates, entertains, or inspires your audience. Whether it’s industry insights, practical tips, or thought-provoking ideas, make sure your videos provide meaningful value to viewers.

6. Encourage Engagement

Prompt viewers to engage with your content by asking questions, inviting comments, or encouraging shares. Engagement signals to the LinkedIn algorithm that your content is valuable, leading to increased visibility.

10 LinkedIn Video Best Practices 2024

7. Include Captions

Many users watch videos on LinkedIn with the sound off, so including captions ensures your message is still communicated effectively. Captions also make your content more accessible to users with hearing impairments.

8. Experiment with Styles

Don’t be afraid to experiment with different video formats, such as interviews, tutorials, behind-the-scenes footage, or customer testimonials. Variety keeps your content fresh and engaging.

Diversity in formats not only keeps your content innovative and attractive but also appeals to different audience preferences. By experimenting with different video styles, you can maintain freshness and relevance in your content, ensuring sustained engagement and interest from your viewers.

9. Promote Your Videos

Once you’ve created your video, don’t forget to promote it across other channels, such as email newsletters, social media, and your website.

This multi-channel approach enhances the visibility and engagement of your videos, ultimately driving greater results for your marketing efforts.

10. Measure and Analysis

Use LinkedIn’s analytics tools to track the performance of your videos. Pay attention to metrics such as views, engagement, and click-through rates, and use this data to inform future video content and strategy adjustments.

Monitor the number of clicks, likes, comments, and shares on your video posts to determine how well they drive traffic to your website or other desired destinations.

Use LinkedIn's analytics tools to track the performance of your videos.

Video’s Influence Across Media: From YouTube to LinkedIn and Beyond

The significance of videos extends far beyond platforms like YouTube, encompassing all social media channels, including LinkedIn.

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In today’s digital age, videos have become the basis of online communication and marketing strategies, offering unparalleled opportunities for engagement and storytelling.

Across various platforms, from Facebook to Instagram, and YouTube to LinkedIn, social media videos have proven to be highly effective in capturing audience attention, conveying messages, and fostering connections.

With the rise of mobile usage and decreasing attention spans, videos provide a dynamic and immersive way to consume content, making them indispensable tools for brands and people alike.

Whether it’s sharing industry insights, showcasing products, or delivering thought leadership, videos offer a versatile and engaging medium with a current value that transcends platform boundaries, enriching the social media experience for users worldwide.

Moreover, video ads consistently outperform other types of advertisements across various metrics. Their captivating visual and auditory elements engage audiences deeper, leaving a lasting impression.

It is worth mentioning that the mentioned tips for YouTube and LinkedIn videos are also helpful for other platforms.

Video's Influence Across Media: From YouTube to LinkedIn and Beyond

Final Considerations

In conclusion, the power of media video content cannot be overstated today, particularly within LinkedIn and YouTube. As highlighted through the insights shared, incorporating videos into your LinkedIn posts can improve your marketing campaign.

By embracing current trends and using the tips and tricks for crafting compelling videos on LinkedIn, individuals and businesses alike can establish a stronger online presence, elevate their profiles, and effectively connect with their target audience. Make the most of LinkedIn tips for video making and profile tips mentioned in this article to increase your followers.

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