7+ Brilliant Tips for Email Marketing to Teachers

Have you ever sent an email to teachers? Are your emails not being answered? Do you think your email open rate is low and is considered spam? As such, you may still not know why your email campaigns don’t work. Not to worry—in this article, we’ll cover some expert tips on email marketing to teachers. 

• How to Start Emails to Teachers? [7+ Tested-and-Tried Tips & Tricks]
• Best Cold Email Marketing to Teachers Templates
• How to Find the Teachers’ Email Addresses?
• Let’s Wrap Up
• FAQs

These techniques help you launch your email marketing efficiently and meaningfully reach teachers.

So, keep reading! 📖

How to Start Emails to Teachers? [7+ Tested-and-Tried Tips & Tricks]

Since teachers & school staff make up a relatively large specialized group of influential consumers in the community, you can invest in this group of educational clients to start an effective email campaign.

It’s interesting to know that, according to Sheerid, over 94% of teachers try to purchase from companies that offer special discounts for teachers, and over 80% of them are more loyal to such brands.

To start email marketing to teachers or school staff, here are over seven proven tips as follows: 👇

1. Know Your Target Audience Inside Out 🔍

In the world of email marketing, the success of an email campaign depends on understanding the right audience, such as teachers, school decision-makers, or education establishments, with the right message. 

The purpose of understanding & identifying the target audience is to create personalized & relevant content, increase engagement & conversions, and ultimately achieve business growth.  

To target and define your right audience accurately, you need to do these effective methods: 

1. Create buyer personas based on market research and real data 
2. Analyze existing customer data, including their specific needs, pain points, and desires
3. Segment teachers’ email lists into more specific groups based on common characteristics such as demographics, location, grade level, subject area, etc.  
4. Continuously monitor and refine your email marketing strategy based on audience metrics

Following these strategies will help you tailor your content to meet the specific needs and preferences of your customers to keep reading your emails.

2. Personalize Your Message 🎯

While it’s true that 95% of messages are opened within three minutes, many commercial messages, such as campaigns and promotions, are often unread. 

Well, now, how do you get recipients to actually engage with your emails? The answer is very simple: Personalization!

Most importantly, 71% of recipients say they only engage with personalized emails (Dynamic Yield). Accordingly, personalized messages receive significantly higher open, engagement, conversion, and Click-Through Rates (CTRs) than generic messages, as well as reduce email unsubscribe rate. 

Here are five hot tips to personalize your email marketing to teachers: 

1. Collect useful information on subscribers, including demographic data like age, education, name, or location, psychographic data like personality types, income level, goals, and more. 
2. Write the recipient’s name in the subject line and in the body of the email. 
3. Use different images or GIFs for different educational client segments based on their interests, needs, or geographic location. 
4. Personalize the preheader text or the second subject line. Preheader text takes up more space on mobile devices.
5. Personalize PostScript (PS) in your email. PSs are often read more than body copy.

3. Craft Compelling Subject Lines 📝

Subject lines are the first impression teachers and other educational customers have of your marketing message.  

They are considered to be one of the key components of email marketing campaigns that can make or break the email campaign success.     

In today’s marketing, writing a good subject line can make a huge difference in your email marketing to teachers.  

Now, look for four professional tips regarding how to write email subject lines the following so that you get the best results from your email campaign.

1. Captivating: Since 64% of recipients will open & delete an email based on the subject line alone, it’s important to write it in a way that’s engaging and eye-catching. 
2. Short & sweet: A study analysis finds that short & concise subject lines (between 6 and 8 words) get the highest open rates from teachers. So it’s recommended to avoid long and two-sentence phrases.  
3. Personalized: Personalizing your email subject line based on your recipient’s personal information, such as the job title or name, is a great way to get your campaign to the right audience.
4. Relevant: 84% of teachers open emails and forward them to others that are related to and addressed to them. Therefore, try to avoid irrelevant, vague, or general topics that may be overlooked or mistaken for spam.  

4. Keep Emails Out of Spam & In the Inbox 🚫

In the world of email communication, there are three email scenarios: 

1. Going to the inbox
2. Going to the spam folder
3. Bouncing back

Like it or not, the same thing can happen when you try to send marketing emails to teachers.

It’s important to note that the average Inbox Placement Rate (IPR: the percentage of emails that reach the recipient’s inbox) across all industries is around 89% (Statista). So, it’s almost impossible for IPR to reach 100%.

To help boost your IPR & email deliverability, as well as avoid them going to the spam folder, follow these key tips:

1. Don’t violate GDPR, CCPA, CAN-SPAM, and other email marketing laws.
2. Use the same sending domain as your public website.
3. Try to send emails from the same sender/IP address.
4. Avoid trigger words like sale/buy/discount in subject lines.
5. Pay particular attention to the personalized subject lines.
6. Avoid using email addresses collected without explicit permission. 

5. Invest in Mobile Compatibility 📱

Your email campaigns to teachers should be compatible with mobile devices.

That’s why, according to Statista, almost 96% of the world’s digital population uses smartphones to connect to the internet today, and another research shows that 66% of emails are opened on mobile devices.

On the other hand, recent research on data from 424 teachers demonstrates that mobile phones have become indispensable tools for teachers to access information and communicate in their professional and personal lives.

As such, taking it a step further, consider investing in mobile compatibility and Responsive Web Design (RWD).

If you don’t optimize your content for smartphones and make your website mobile-friendly, you’re missing out on a lot of educational prospects.

6. Make the Most of Certain Times! ⌛

As we all know, time can be limited for teachers. To increase the likelihood of your emails being read and answered quickly by teachers, consider their busy time schedules and respect their time. 

There are certain times for email campaigns to attract teachers’ attention and you can get the most out of them.  

For example, during the late summer back-to-school season, there’s a considerable increase in searches for “teacher discounts” and “teacher tutoring courses.”   

A campaign analysis of the emails to teachers reveals that 93% of participants considered before school started to be the best time to read marketing emails.

Be sure to focus your teacher discount email campaign around the period of time to get the best response from the teacher community.

7. Offer a Special Discount 🎁

An annual survey reveals that email campaigns with a 25% discount can get the attention of over 78% of teachers.

Therefore, it isn’t surprising that marketers offer a big enough discount to educational customers in their campaigns.

We advise you to adjust the cost of your product or service based on the needs of teachers and school employees and include your benefits in your marketing emails to teachers. This can engage with teachers and capture their interest. 

8. Let’s Look at Additional Efficient Tips ➕

1. Keep your email messages brief, to the point, readable, and clear (According to a study in 2024, emails with 70 to 100 words have the highest response rate of over 51%) 
2. Include persuasive & clear Call-to-Action buttons (CTA) 
3. Use testimonials, success stories, and case studies in your email campaign to build trust (It drives engagement rates by up to 30%)
4. Make sure your email has real value for teachers, such as providing valuable information and useful educational resources or exciting opportunities (It boosts the chance of a positive response to the email)

Best Cold Email Marketing to Teachers Templates

Getting teachers to respond to a cold email isn’t always easy. Cold marketing email templates can be helpful. Let’s take a look at some of the best cold email marketing to teachers examples: 

Cold Email Template 1#

Cold Email Template 2#

Cold Email Template 3#

Why Do These Cold Email Templates Work?

I bet you’re wondering why these cold email examples to teachers work. These are very important factors that should be considered when writing a cold email.

All these examples have these key factors, including:

1. Personalization 
2. Value proposition
3. Short and concise
4. Attention-grabbing
5. Storytelling
6. Direct offer
7. Reciprocity
8. Benefits
9. Catchy subject line
10. Easy interaction
11. Community insight
12. Clear & persuasive CTAs

How to Find the Teachers’ Email Addresses?

CUFinder is an inclusive lead generation and business data enrichment website with various single and bulk tools for digital marketers.

CUFinder provides the email list of teachers and university instructors for digital marketing teams in bulk and in real-time.

Teachers’ email lists are only one of the contacts provided by CUFinder. It can also find the teachers‘ social media, phone numbers, blog addresses, and many other helpful data.

CUFinder guarantees that social media, phone numbers, education emails, and other contacts are over 98% accurate. It helps social media and email marketing campaigns to make the most of their marketing strategies and sales emails.

CUFinder provides the email list of teachers and university instructors for digital marketing teams in bulk and in real-time.

For instance, some educators use CUFinder to find the emails of instructors for education purposes. Marketers and marketing schools find their emails for sales and sending offers. On average, teachers make online purchases twice as frequently as the general population!

Not convinced yet? Try signing up for your free credits today!

Let’s Wrap Up

Email marketing to teachers can be simplified and more effective with the help of these 7 killer tips mentioned in this article.

The bottom line is that your beautifully crafted cold emails won’t work if they land in the wrong recipient’s inbox.

By implementing these tested and tried strategies, you can write a winning marketing email for teachers and school staff and establish a stronger & deeper connection with them.

FAQs

1. What is the best day to send an email to teachers?

According to an analysis, Wednesday is the best day to send an email to teachers with the highest open rate. 

2. How do you give feedback to a teacher via email?

To give feedback to a teacher via email, start with a polite greeting. Then, express your feedback clearly. Keep your message respectful and constructive. Finally, end with a thank you and friendly ending.

3. How to send an email to a teacher politely?

There are a few super simple tips that can help you start emailing teachers respectfully! Begin with a proper salutation, such as “Dear” or “Hello” followed by the teacher’s name or title like “Dr. XYZ” or “Professor XYZ,” introduce yourself, pay attention to correct gramm