This article provides insightful LinkedIn InMail tips, helping users make the most of this powerful communication tool.
InMails on LinkedIn are valuable for reaching out to connections and prospects. To get responses, personalize your messages, be concise, and clearly state the purpose of your message. Avoid spammy content and build genuine connections through meaningful conversations.
From writing persuasive InMail subject lines to creating personalized InMail messages, we’ll guide you on effective strategies for initiating conversations with potential connections or business prospects.
What Is a LinkedIn InMail Message?
A LinkedIn InMail message is a private message you can send to someone on LinkedIn, even if you’re not connected.
It helps you reach out, network, or discuss opportunities directly with other LinkedIn users. It’s a way to communicate professionally with people outside your connections.
You can write an InMail message for hiring managers or employees, finding job opportunities, selling products/services, or simply expanding your connections.
As the best business platform with over 1 billion users, LinkedIn has provided various tools and facilities, including the sales navigator, InMail, groups, company pages, etc.
What Is the InMail Limit on LinkedIn?
The maximum InMail message credits per account type on a monthly basis are as follows:
- Premium Career allows up to 5 credits
- Premium Business permits up to 15 credits
- Sales Navigator permits up to 50 credits
- Recruiter Lite permits up to 30 credits
What Makes a Good LinkedIn InMail?
A good LinkedIn InMail is concise, personalized, and action-oriented.
Start with a brief, attention-grabbing introduction, referencing specific details from the recipient’s profile. Clearly state your purpose and the value you bring.
Keep the message focused on the recipient, and end with a clear call-to-action, making it easy for them to respond or engage. Professionalism and a respectful tone are key to leaving a positive impression.
When crafted well, InMail can initiate meaningful conversations, networking opportunities, or collaborations.
The next part mentions LinkedIn InMail tips to help LinkedIn recruiters, job seekers, and professionals make the most of this wonderful platform.
How Do You Write a Catchy InMail? – InMail Best Practices
What do you write in a LinkedIn InMail?
Read the following LinkedIn InMail tips to learn what to write and how to craft a persuasive LinkedIn InMail message.
We aim to write an InMail that can persuade any LinkedIn user to accept our invitation or request.
Subject Line:
- Keep it clear and compelling.
- Mention a mutual interest or benefit.
- Avoid using misleading or clickbait-style tactics.
Introduction:
- Begin with a brief greeting and introduction.
- Personalize by mentioning a specific detail from the recipient’s profile.
Purpose:
- Clearly state the reason for reaching out.
- Focus on how the recipient can benefit from the interaction.
Value Proposition:
- Highlight what makes you or your opportunity unique.
- Emphasize potential mutual benefits.
Conciseness:
- Keep the message brief and to the point.
- Respect the recipient’s time.
Professionalism
- Maintain a professional tone.
- Avoid jargon or overly formal language.
Relevance
- Ensure your message is relevant to the recipient’s interests or industry.
- Keep in mind that an irrelevant LinkedIn message wastes your money and time.
Call-to-Action (CTA)
- End with a clear and specific call to action.
- Make it easy for the recipient to respond or take the next step.
Polish
- Proofread for grammar and spelling.
- Present a polished and error-free message.
Remember, the key is to grab attention, demonstrate value, and make it easy for the recipient to engage or respond.
What Is an Example of a Good LinkedIn InMail?
Let’s read a good sponsored InMail example. Then, we investigate this message to see why this message is persuasive and valuable.
Subject Line: “Impressed by Your Achievements in Marketing”
Hi [Recipient’s Name],
I hope this message finds you well. My name is [Your Name], and I recently came across your profile on LinkedIn.
I was genuinely impressed by your achievements in marketing, especially your successful campaign at [Company Name].
I’m reaching out because I believe there could be some interesting synergies between your expertise and the projects we’re currently working on at [Your Company].
We’re exploring innovative marketing strategies, and your insights could be invaluable.
Would you be open to a brief virtual coffee chat next week to discuss a potential collaboration or simply exchange ideas? I’d love to learn more about your experiences and share more about our exciting initiatives.
Looking forward to the possibility of connecting.
Best regards,
[Your Name] [Email Address] [Phone Number]Let’s investigate the LinkedIn InMail tips in the above message:
Personalization:
The InMail is personalized by mentioning the recipient’s achievements and showing genuine interest in their profile.
Clarity of Purpose:
The purpose of the message is clear – to explore potential collaboration or idea exchange based on the recipient’s expertise in marketing.
Value Proposition:
The sender highlights potential interactions and the recipient’s valuable insights, emphasizing a mutual benefit in connecting.
Respectful Tone:
The message maintains a professional and respectful tone, expressing interest without being overly pushy.
Call-to-Action (CTA):
The call-to-action is clear – a request for a virtual coffee chat to discuss collaboration or exchange ideas. The email and phone number are mentioned too.
Relevance:
The message relates to the recipient’s professional background, making it relevant and increasing the likelihood of engagement.
Grammar and Clarity:
The InMail is well-written with no grammatical errors, ensuring a polished and professional appearance.
This example demonstrates the key elements of a good LinkedIn InMail, combining personalization, clarity, value proposition, and a respectful tone to enhance the chances of a positive response.
What Is a Good InMail Response Rate?
LinkedIn InMail response rates can vary widely depending on several factors, including:
- The quality of the message
- The relevance of the outreach
- The recipient’s level of engagement
Surprisingly, it’s a fact that individuals are more inclined and satisfied when responding to LinkedIn InMail as opposed to conventional emails or cold calls!
This is reflected in the higher average response rate of 18-25% for InMail, in contrast to the lower 3% response rate observed with emails.
Is LinkedIn InMail Effective?
LinkedIn InMail can be effective when used strategically. It provides a direct and personalized way to connect with professionals outside your network.
Effectiveness often depends on the quality of the message—personalization, clarity of purpose, and a compelling value proposition are crucial.
The platform’s professional nature lends credibility to InMail outreach, making it more likely to be received positively compared to generic emails.
Additionally, the ability to target specific industries or job titles enhances its precision in reaching the desired audience.
However, success varies, and factors like the sender’s profile, industry norms, and the recipient’s engagement also play a role.
While InMail can be a valuable tool for outreach, it should be part of a broader networking strategy. Building relationships through genuine interactions, content sharing, and group participation complements InMail’s effectiveness.
In summary, when used thoughtfully and paying attention to the LinkedIn InMail tips mentioned on this page, LinkedIn InMail can be a powerful tool for professional connections and opportunities.