Email Marketing Platforms Comparison—Best Picks 2025

Before starting with an email marketing platforms comparison, let’s look at the following: Why is email marketing important? ⤵

• Table of Top Email Marketing Platforms Comparison —Pricing
• 10 Best Email Marketing Services in 2025 You’ve Been Waiting For
• How to Find the Highest Quality & Most Accurate Email Marketing Lists?
• Wrapping up
• FAQs

In recent years, 87% of brands have chosen email marketing as one of the most effective digital marketing channels for business success. And here’s why: It’s cost-effective & accessible, allows for personalized communication, reaches contact directly, increases engagement, offers measurable results, and more. 📧

To achieve the above goals, look for an email marketing platform that fits your business needs.

This blog cuts through the noise, comparing the best email marketing tools available in the digital market. 

I’ll discuss the top email services, key features, pricing plans, G2 rankings, pros & cons, and real-world performance to help you choose the best tool for your email marketing goals. 

Let’s check them out 👇

Table of Top Email Marketing Platforms Comparison —Pricing

Sure! Before we get into detailed comparisons, let’s briefly review how much it costs to use leading email marketing platforms. The table below provides a quick snapshot of popular email marketing tools and their pricing options.

This helps you find your perfect match and choose wisely the right one.

Let’s go! 🏁

10 Best Email Marketing Services in 2025 You’ve Been Waiting For

Now, you can read on for an in-depth review of the best email marketing software in 2025, pricing plans, and key features that will help you choose the right platform to grow your business.

1. MailChimp

MailChimp is a reliable and easy-to-use email marketing tool suitable for small and medium businesses. This platform is known for its flexible and affordable pricing plans. MailChimp helps marketers set up automated campaigns quickly.

🌟 User Ratings

1. G2: 4.4 out of 5 stars
2. Capterra: 4.5 out of 5 stars

🛠️ Key Features

1. Personalized onboarding services
2. Advanced segmentation, reporting,  & A/B testing
3. Improved automated customer journey
4. Custom email templates for welcome messages, newsletters, events, win-back, etc.
5. Generative AI features, like the content optimizer
6. Forms & landing pages

✔️ Pros

1. Supports 24/7 email on all plans, as well as live chat on paid plans 
2. Supports phone line for the Premium plan
3. Email scheduling
4. Integrates with 300+ popular services
5. Provides a mobile app for iOS & Android
6. It’s very easy to use
7. Offers low-cost packages for small business

⛔ Cons

1. Limited customer support
2. Free plans with restrictions

💰 Pricing Plans

1. Free: $0/month
2. Essentials: $13/month
3. Standard: $20/month
4. Premium: $350/month

2. GetResponse

GetResponse is an all-in-one email marketing software with a strong focus on automation. It provides drag-and-drop email builders, automation workflows, and e-commerce integrations. GetResponse also offers online courses, premium newsletters, and webinars for comprehensive digital marketing.

🌟 User Ratings

1. G2: 4.3 out of 5 stars
2. Capterra: 4.2 out of 5 stars

🛠️ Key Features

1. Email delivery scheduling
2. Advanced segmentation
3. Email & landing page templates
4. Custom automation workflow
5. Signup forms & popups
6. Contact scoring

✔️ Pros

1. Provides automated email responses
2. It is easy to set up
3. Offers mobile app for students
4. Outbound & transactional emails 
5. High-volume sending
6. 24/7 chat support

⛔ Cons

1. Outdated email template designs
2. Limited A/B testing

💰 Pricing Plans

1. Starter: €16/mo
2. Marketer: €54/mo
3. Creator: €62/mo
4. Enterprise: €1099/mo

3. HubSpot

HubSpot offers all the essential marketing & sales tools you need for growing traffic, finding prospects, lead tracking & scheduling, meeting scheduling, CRM, predictive lead scoring, sales automation, reporting, landing pages, social media ads, etc.

HubSpot’s email marketing tool is part of their comprehensive marketing automation platform. This service provides email tracking & scheduling, email list management capabilities, email personalization, email sequences, etc.

🌟 User Ratings

1. G2: 4.4 out of 5 stars
2. Capterra: 4.5 out of 5 stars

🛠️ Key Features

1. Drag & drop email editor
2. Smart personalization
3. Simple & advanced automation for lead nurturing
4. Email templates
5. Conversation routing & customer journey tracking
6. Built-in A/B testing & analytics

✔️ Pros

1. Free CRM integration
2. Up to 100 deal pipelines per account 
3. Provides in-depth analytics
4. Offers customizable quotes
5. Best marketing automation builder tools in the industry
6. Offers a WordPress plugin

⛔ Cons

1. Limited features on lower plans
2. Too complicated for beginners

💰 Pricing Plans

1. Sales Hub Starter: $20/mo
2. Starter Customer Platform: $20/mo
3. Sales Hub Professional: $100/mo
4. Sales Hub Enterprise: $150/mo

4. Brevo

Brevo is an all-in-one email marketing platform with multi-channel customer interaction management tools. It’s a cost-effective choice with a free plan and pay-as-you-go pricing for additional features. Along with its email marketing solution, Brevo offers SMS marketing, automation marketing, drip campaigns, and newsletters.

🌟 User Ratings

1. G2: 4.5 out of 5 stars
2. Capterra: 4.6 out of 5 stars

🛠️ Key Features

1. Transactional emails, such as API, SMTP, and Webhooks
2. Email template gallery
3. Email & SMS personalization
4. No daily sending limit
5. Landing page builder
6. Real-time email statistics

✔️ Pros

1. Responsive, mobile-friendly & HTML design tools
2. Customizable email list signup forms
3. Multi-user access
4. Omnichannel automation (email, SMS, WhatsApp, and push)
5. Email, Phone, and chat support
6. Calendar synchronization

⛔ Cons

1. Repetitive email templates
2. Complex email list management features

💰 Pricing Plans

1. Starter: $9/mo
2. Business: $18/mo
3. Enterprise: Custom 

5. ActiveCampaign

As its name suggests, ActiveCampaign helps marketers run efficient & active email marketing campaigns. Via ActiveCampaign, marketers can send scheduled, targeted, and triggered emails in bulk to ensure the recipients receive their message.

🌟 User Ratings

1. G2: 4.5 out of 5 stars
2. Capterra: 4.6 out of 5 stars

🛠️ Key Features

1. Email personalization & templates
2. Audience segmentation
3. 900+ CRM integrations
4. Multi-user email editing
5. Geo-targeted campaigns
6. Email campaign analytics
7. Email revision history

✔️ Pros

1. Provides mobile-optimized emails
2. It’s ease of use 
3. Offers free image hosting
4. Conduct split tests with up to five emails simultaneously
5. Offers over 900 pre-built automation recipes

⛔ Cons

1. Limited features in the free trial
2. Email templates are simplistic in design

💰 Pricing Plans

1. Starter: $15/mo
2. Plus: $49/mo
3. Pro:$79/mo
4. Enterprise: $145/mo

6. Campaign Monitor

Campaign Monitor is a powerful & user-friendly email service provider (ESP) that offers a wide range of useful features for email automation marketing for beginners to engage their audience. With its diverse automation tools, you can create & send branded transactional emails with content that is equally personalized.

🌟 User Ratings

1. G2: 4.1 out of 5 stars
2. Capterra: 4.5 out of 5 stars

🛠️ Key Features

1. Drag & drop builder and signup forms
2. Mobile optimization tools
3. Time zone scheduling
4. Advanced A/B testing 
5. API access
6. Automated and customizable template builder

✔️ Pros

1. Automation and SMS are available 
2. CAN-SPAM compliance checker
3. 100+ free mobile-friendly templates available without signing up
4. 100+ integrations with CRM, list management, and survey
5. Easy-to-understand campaign reports with great infographics

⛔ Cons

1. No live chat support and no 24/7 support
2. No landing page builder

💰 Pricing Plans

1. Lite: $12/mo
2. Essential: $29/mo
3. Premier: $159/mo

7. Omnisend

Omnisend is an email marketing platform designed for ecommerce businesses that are looking to simplify their email, SMS, and push notification campaigns. This tool is also suitable for WordPress website owners since there’s a native integration.

🌟 User Ratings

1. G2: 4.6 out of 5 stars
2. Capterra: 4.7 out of 5 stars

🛠️ Key Features

1. Pre-build workflows and segments
2. 250+ email templates
3. 130+ integrations
4. A/B testing 
5. List cleaning tool
6. Email automation splits & segmentation
7. Pop-ups, signup forms, & landing pages

✔️ Pros

1. Supports live chat & email 
2. Its intuitive interface and pre-built workflows are great
3. Offers automated product recommendations and cart abandonment emails
4.  Provides great multi-channel marketing capabilities

⛔ Cons

1. Mostly focuses on ecommerce businesses only
2. Its free plan has limited features

💰 Pricing Plans

1. Standard: $11.20/mo
2. Pro: $41.30/mo

8. Sender

Sender is a full email marketing service provider for businesses that want to launch professional email campaigns and automated drip sequences quickly. The platform offers many more than just email features. Its email marketing service comes with a wide choice of free email templates. 

🌟 User Ratings

1. G2: 4.3 out of 5 stars
2. Capterra: 4.6 out of 5 stars

🛠️ Key Features

1. Free & responsive email templates library
2. Drag-and-drop email builder
3. Smart and advanced email automation 
4. High email deliverability
5. Free SMS & MMS messaging
6. Multi-user access

✔️ Pros

1. Sends emails from multiple domains
2. Uses a dedicated IP for deliverability
3. Has quick support response times
4. Offers advanced behavioral segmentation

⛔ Cons

1. No landing page builder
2. Limited features in its free plan

💰 Pricing Plans

1. Standard: $10/mo
2. Professional: $35/mo
3. Enterprise: Custom

9. Klaviyo 

Klaviyo is a helpful & efficient email automation software for ecommerce businesses that marketers can use its diverse automation services to launch their campaigns quickly. This way, businesses can target their customers via email & SMS and observe their interactions using built-in analytics tools.

🌟 User Ratings

1. G2: 4.6 out of 5 stars
2. Capterra: 4.6 out of 5 stars

🛠️ Key Features

1. Building and personalizing emails
2. Email template builder 
3. Drag-and-drop automation builder, built-in forms, and pop-ups
4. Advanced & automated A/B testing capabilities
5. 350+ pre-built integrations
6. Built-in compliance and deliverability

✔️ Pros

1. Supports via emails and live chat 
2. Provides detailed segmentation options
3. Gets a full view of each customer’s behavior across multiple channels
4. Creates personalized emails, SMS, and push flows 

⛔ Cons

1. It gets expensive for large email lists
2. The email campaign editor & email automation flow are simple & basic.

💰 Pricing Plans

1. Email: $45/mo
2. Email and SMS: $60/mo

10. Constant Contact

Constant Contact is a well-known email marketing platform for automation. It provides email campaign solutions like SMS and social media marketing systems for e-commerce businesses & startups aspiring for an easy-to-use dashboard.

🌟 User Ratings

1. G2: 4.0 out of 5 stars
2. Capterra: 4.3 out of 5 stars

🛠️ Key Features

1. Automation templates and custom segmentation
2. Scheduled email sends
3. Drag & drop email templates
4. Landing pages & web sign-up forms
5. Polls & surveys and newsletter archive
6. Subject line personalization &  A/B testing
7. 300+ integrations

✔️ Pros

1. Offers SMS campaigns and SMS reporting.
2. Has event marketing tools with RSVP tracking
3. Integrates with ecommerce platforms like Shopify & WooCommerce
4. Provides unique ecommerce marketing features

⛔ Cons

1. Limited template library
2. No free package

💰 Pricing Plans

1. Lite: $12/mo
2. Standard: $35/mo
3. Premium: $80/mo

How to Find the Highest Quality & Most Accurate Email Marketing Lists?

Finding high-quality & accurate email marketing lists is crucial for successful campaigns. Low-quality lists can lead to high bounce rates, poor engagement, and even spam complaints. 

So, now you want to know how to get a quality and accurate email list. The best solution is to use a trusted email finder tool. Platforms like CUFinder offer verified & up-to-date email lists that ensure accuracy and compliance with email regulations.

CUFinder is the leading lead generation & business data enrichment platform with multiple email enrichment and prospecting services, which find the emails of companies and individuals in bulk & in real-time.

CUFinder’s email finder tool checks the accuracy of large quantities of email addresses via DNS lookup, SMTP verification, syntax check, etc.

The most popular of CUFinder’s email extraction services include ⤵

1. Find Business Email Address 
2. Find work email from LinkedIn profile
3. Enrich person from Email
4. Free Chrome extension
5. Contact search engine
6. Company search engine

🌟 User Ratings

1. G2: 4.8 out of 5 stars
2. Capterra: 4.9 out of 5 stars

💡 Best Features

1. Free verified email addresses
2. Quick email list creation
3. Tailored email contacts
4. CCPA & GDPR compliance
5. EMEA, NAM, APAC, and Australia coverage
6. Simple CRM integrations
7. 24/7/365 live customer support
8. Cost-effective solutions for business
9. Easy to use
10. Free LinkedIn & Chrome extension
11. Excel export
12. Priority Email Support
13. API Access

💰 Pricing Plans

1. Free: $0/month, 50 credits, and 25 email credits
2. Growth: $34/month billed yearly, 1000 credits, and unlimited email credits
3. Premium: $91/month billed yearly, 3000 credits, and unlimited email credits
4. Unlimited: $208/month billed yearly, 10000 credits, and unlimited email credits

📌 Not sure? Discover more about CUFinder and sign up for a free trial.

Wrapping up

In this article, I introduced 10 top email marketing platforms along with a reliable & excellent email finder tool. Pick the best platform for your needs, preferences, and campaign goals by evaluating the features, pros, cons, and ratings of the services mentioned in this email marketing platforms comparison. 

Make the most of this guide to maximize the effectiveness of your upcoming email campaign!

Moreover, keep in mind that while having a powerful & professional email marketing platform is essential for running a successful email marketing campaign, it is not enough. You also need to be proficient in the concepts & tricks of email marketing. To learn these tricks, be sure to read our guide carefully ➜ 20 Best Email Marketing Tips to Grow Your Business

FAQs

1. What is an email marketing platform?
Email marketing platforms are automation software designed to build, send, and optimize email campaigns. They offer different features, such as email templates & designs, automated workflows, email list segmentation, and email analytics.

2. What should you consider when choosing the best email marketing tool?
To select the right email marketing tool, you should consider these features: ease of use, email automation, pricing, integration, deliverability, customer service, analytics & reporting, compliance & security, etc.

3. What is the best email marketing platform on the market?
The best email marketing software depends on the needs of each business. If you’re on a tight budget, Brevo, Sender, and Mailchimp are more affordable options, but for more advanced features, HubSpot and klaviyo are more robust solutions.