Marketing

Super Tips for Content Marketing Lead Generation

Written by Parastoo Khalaj
editor
Super Tips for Content Marketing Lead Generation

Digital marketing in the modern world is no longer just a race; it’s a constant effort to reach a huge treasure trove of leads and channel them well into the sales funnel. This article is about converting leads using content or content marketing B2B lead generation. Generating leads through your content marketing has been proven effective for a long time. It can be useful for your work and business development if you become aware of the latest content marketing lead generation statistics.

Content marketing lead generation involves creating a customized, valuable message that can directly address your audience and turn them into attractive leads by solving their problems. 

This blog teaches you how to create irresistible content to convert your visits and contacts into efficient leads. So, read and learn how to generate leads with content marketing and improve lead nurturing.  

What is content marketing lead generation?

What Is Content Marketing Lead Generation?

In recent years, content marketing has received much attention in starting new businesses, and its main use has been on the Internet. Content marketing is used to set up Internet businesses and will significantly impact their development. Of course, digital content is one of the content production forms that can show its efficiency better in technology. 

In simple words, as VWO defines it, “lead generation through content marketing is a strategic marketing effort that focuses on creating and distributing interesting, engaging, and relevant content to attract and generate leads from a predefined visitor persona.”

Content marketing can be effective in different fields and help grow and expand the desired business. For example, a writer or a company manager can use content marketing to expand their work smartly through the content they publish, to create brand awareness, offer solutions, increase interaction, introduce their services, etc. 

Careful planning is the most important aspect of the content marketing strategy. Considerations include who the content is produced for, what problem it will solve, and what format is used to produce quality content. 

This type of marketing differs greatly from advertising; the content produced will be broadcast in the media specific to the businesses created. Unlike advertising, all produced content can be broadcast to other media. 

CUFinder's Prospect Engine for finding the details of leads.
Mobile banner.

Why Do We Need Content Marketing?

Different businesses use content marketing for many reasons, mainly to improve website traffic and generate leads using reliable and cost-effective sources. The most important content marketing benefits are:

Creating Trust in Visitors

As much as the information provided can gain users’ trust, the probability of buying products will increase to the same extent.

Improving Brand Awareness

Content marketing can help businesses a lot in brand awareness. As Amazon Ads defines it, “Brand awareness, or brand recognition, refers to a customer’s familiarity with a product or service by name. It marks the beginning of a consumer’s interest in a product or service. Brand awareness is also the first step on a consumer’s path to purchase, as well as the starting point of their relationship with a brand.”

Improving Website Traffic

When high-quality content is produced, more users will be attracted to the introduced site, increasing website traffic. Launched websites can improve their ranking and position in search engines by using useful and informative content, correct and suitable keywords, and content based on current principles.

How should we create a content that generates leads for our business?

How Do You Create Content that Generates Leads?

Creating content that results in lead generation is a scientific art that includes content production, different approaches and strategies, and understanding the audience’s needs, preferences, and challenges.

In the infographic below, let’s explore what matters along the way.

The Infographic of how to create contents that improve lead generation.


What Type of Content Is Best for a Better Sale?

You should know that there are many different types of content. When we choose a customer journey and sales funnel for our own business and want to take the first steps in content production, we must know which style of content to go for at each stage and what advantages each one has that can convert the lead to the customer. 

In the following, we will talk about the most important types of content production and describe the characteristics of each:

The best types of contents that can enhance sales.

1- Blog Post

A blog is a small and compact page that has existed since the early days of the Internet and is still recognized as one of the best content publishing platforms. Of course, the mechanism of the blog has undergone many changes over time, and today, it is less well known as a personal platform for publishing content than it used to be.

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Blog posts are recognized as one of the most effective ways to communicate with audiences and customers. They can also be used for branding, providing valuable information, creating brand awareness, and ranking on search engine pages.

Blog posts can also increase trust and loyalty between businesses and audiences by providing educational and problem-solving content, two elements that can easily contribute to your business’s growth.

2- Video Content

Video content is very popular among audiences but differs greatly from traditional content marketing methods. Global media insights statistics show that over 2.7 billion people use YouTube monthly for video content.

People love video content because it engages users through dynamic storytelling and engaging visuals. Video content is a more engaging and realistic way to convey a message. However, you should also remember that video content is generally time-consuming and expensive for businesses.

3- Podcast

One of the most effective types of content production is the podcast, which can be easily accessible to the audience at a very low cost. Audio content such as podcasts establishes a more intimate relationship with the audience and can create trust by displaying originality and expertise in various fields.

To produce a podcast, you can use a phone or buy equipment worth thousands of dollars to improve its quality. Different distribution platforms, such as Spotify, Anchor, and Google Podcast, allow you to reach many listeners.

4- Social Networks

When we talk about the types of content production or content in general, many readers’ minds go toward social media platforms, which is not unreasonable. Today, small and large platforms cover a large part of our lives, and we spend a lot of time on them.

But why is social media a good option? First of all, different platforms provide the possibility of direct interaction with a wide audience, and at the same time, you can produce content specific to them. It is also possible to publish and promote content from your blog or podcast on social networks.

For example, imagine you are looking for a special job position. Where is it better than LinkedIn to search for and find your desired job? The platform is filled with job offers from every country in the world, not to mention the filters that can help you find the best results.

Do you sell things or offer services? The best way to find customers is to use content marketing on Instagram. Letting people see what you are selling or producing can help you generate leads. 

You can also use YouTube to generate content marketing leads. What way is better to introduce your company and its products and services than with some interesting visual content? 

Every business can generate leads through content marketing by using these platforms and other social networks like X, Facebook, TikTok, Pinterest, etc. 

5- E-book

E-books are digital books that provide comprehensive and complete content with in-depth information on a particular topic. They can be a great way to get leads.

Since many businesses place a high value on leads, e-books can be a more logical choice among all types of content creation. Of course, you should also remember that this type of content costs a lot, and apart from the knowledge you must have, it takes time.

However, the advantage of e-books is that, unlike blog posts, you don’t need to worry about keywords, SEO, or duplicate content. Besides that, e-books can be used as a source for producing blog posts, articles, and various social media posts, and as a result, we can refer to them as Evergreen Content.

To see what an ebook is, download one of our latest e-books about lead generation. By reading this e-book, you not only learn what an e-book is but also learn the techniques to enhance your prospecting.

CUFinder's e-book for lead generation tactics and tips.

6- Case Studies

Which is more effective when deciding whether to buy a product from a particular company? 

  • What the company itself claims on its website and social media about its products/services
  • What the company’s genuine buyers write about their products/services as reviews on their website, G2, or social media 

When customers face a problem, and you want to offer them a solution, the best type of content production is case studies. Based on real examples and various research, case studies provide tangible and understandable results to the audience and can build more trust. They are a powerful tool for converting leads into potential customers.

7- User-Generated Content (UGC)

As users, when we surf the internet and come across a post with many positive reviews about a product or business, we are motivated to use what the company is offering.

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User-generated content is content that users and consumers produce and share, reflecting their thoughts and experiences. It can increase brand awareness, trust, and credibility. 

User-Generated Content (UGC) vs. Reviews

1. Definition

  • UGC: Any type of content users create (posts, videos, images).
  • Reviews: Feedback on a product/service, usually structured.

2. Content Scope

  • UGC: Wide range (photos, blogs, social media posts).
  • Reviews: Focused on evaluation and ratings.

3. Purpose

  • UGC: Share experiences and showcase creativity.
  • Reviews: Provide feedback to guide others.

4. Format

  • UGC: Creative (images, videos, posts).
  • Reviews: Written text, often with ratings.

5. Platforms

  • UGC: Social media, blogs, forums.
  • Reviews: E-commerce, review sites, app stores.

6. Brand Use

  • UGC: For marketing and brand promotion.
  • Reviews: For social proof and customer feedback.

7. Control

  • UGC: User controls content and creativity.
  • Reviews: Structured, with specific prompts.

For example, you can create forums or use LinkedIn groups to discuss your products and services. Also, as mentioned above, you can always use social media and interact with the people who leave comments under your posts.

Another way to generate user-generated content leads is to encourage your website visitors to share their ideas on their social media accounts and offer gifts and discounts to them for their content. You cannot believe the UGC’s influence on the results of your lead generation efforts.  

8- Product Guide

Product guides are one of the most attractive content creation types. They provide in-depth information about a specific product. This content can be shared as a blog post, a YouTube video, a social media post, or a combination of all three. Having a product guide will help you keep your customers engaged and ensure that they understand everything.

You just need to know different content formats that you can use to generate leads. As someone with some marketing experience, I must remind you that creating and publishing content regularly is a must. So, create a content calendar. It can help you guide the leads through the customer journey.

5 Questions That Should Be Asked for Setting Content Marketing Strategies

You must answer the following questions to create a B2B content marketing lead-generation strategy. The answers can help you create a suitable strategy. Let us examine what these questions and the content marketing challenges in B2B lead generation are.

1. Who Is Reading Our Content?

The first question we must answer in determining our content strategy is, “Who is reading our content?” You must define a buyer persona. By answering this question, you can identify and categorize your audience. As a result, you can create content based on your audience’s taste. The answer to this question is important because it allows you to develop the desired content of your products for a specific segment. 

For example, if your audience consists of teenagers, you know where to find most of them these days: TikTok! You are to generate content suitable for this platform, and you know that they love eye-catching visuals, so you need colors—lots of colors! 

2. What Problem Does Our Content Solve for the Audience?

Another question we must answer to define content strategy is: How does our produced content benefit the audience, and what problem does it solve?

Your content production strategy should solve the audience’s problems in a general or professional way. The content produced should answer these ambiguities and solve the users’ problems. As a result, the target audience and website users will be satisfied with your content and refer to your website later to get more answers. In this case, you can aim to produce your content in a way that encourages customers to use your product or service.

You can write about general or specific problems. For instance, if I have a mattress company, I will add an article about “fast sleeping techniques” on my website. 

3. What Makes Us and Our Products Special?

Another question that must be answered regarding the general question of content strategy is: What makes us and our product go wrong so that the customer comes to us and does not go to competing companies and websites?

In the business world, there is always a competitor for your business. Now, you have to announce that you have advantages over your competitors.

As a result, customers and website users will be encouraged to buy your products or use your services. The turning point of your content strategy should be that your content attracts the user and ultimately leads to purchasing goods or using your services.

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Now, to know what makes you better than your competitors, the audience should refer to your produced content. As a result, you should carefully include these items in your content in advance so that the customer will be aware of your values ​​by reading the use of your product. Be careful not to overstate your values ​​and attributes, driving the user away. Think about it: Who likes a SaaS company that keeps bragging about its service quality? They can be the best in the world, you know! But most people do not trust a self-centered brand. So, highlight your strengths and values, but do not overdo it!

4. What Method Do We Use for Content Production Strategy?

One of the important parts of the question of what a content strategy is, would be the use of the method of creating a content strategy. Specify how your content is prepared and its form. When creating a content strategy, you determine whether your content will be in the form of a blog, in the form of a video, or the form of an infographic. In this case, you can estimate the appropriate content production budget. As a result, you can be aware of the process and duration of content production and prepare it suitably for your audience.

As we mentioned above, your content needs to be suitable to your goals and audience! Like if you are writing for educated audiences, they will love ebooks, if your audiences are marketers, they will most likely prefer short blogs and social media posts, teenagers love video content, etc. 

5. How Do We Publish the Produced Content?

Another important part of the content strategy question is: through which channel should we publish the produced content? You should specify if the content produced will be published on social media platforms, via email marketing, or on the website and video networks, etc. Determining content distribution channels will help you adjust your content strategy more accurately, identify your target audience, and produce content based on the standards of the channels in question.

Now that we have mentioned the important parts of the question of what content strategy is, what is the need to define it? 

Considering the large volume of e-commerce today, a suitable content strategy allows you to spend your capital, time, and energy correctly. By using good content and a suitable content strategy, you can provide the required traffic to your website. 

As a result, more users will visit your website, and your business will prosper. Finally, your sales will increase, your financial resources will be strengthened, and your brand will be known better among users and customers.

What Does Content Marketing Have to Do with SEO?

At first, you might think that SEO (Search Engine Optimization) and content marketing are two things that have little to do with each other. Meanwhile, content marketing will be effective only if combined with SEO lead generation, as Abstract Mg claims. Determining the right SEO strategy for content marketing will attract more users and increase your sales. In simpler terms, SEO and content marketing complete each other. To understand this, pay attention to the following example.

Suppose you have written very good and valuable content that does not follow SEO and optimization tips or no website has been linked to it. So, the page of this article will appear in the last pages of the SERP, so what is the use of this article when nobody can access this valuable article? Imagine a website is on the first page of Google results, but no interesting content exists. Is such a thing even possible? No, you need a good SEO and great content for a better and more effective user journey. 

Conclusion

Success in marketing requires spending time, order, and creativity, no matter if you are doing content marketing or email lead generation. With all that being said, it is now necessary for you to progress on this path based on the principles of content marketing. 

Everyone needs information, and in this highly evolved online world, getting information is as easy as clicking on a mouse. However, not all information on the Internet is relevant and does not meet the needs of your target audience.

Content marketing lead generation can be an efficient and effective way to interact and communicate with the target audience and finally achieve your digital marketing goals by converting them into customers. Knowing content creation strategies, tricks, and tips can help with brand awareness, marketing results, organic traffic, etc. 

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