For a long time now, the use of technology in marketing has become especially important to simplify its processes. The CRM system for marketing is considered the first step in this way.
A CRM system for marketing is a software platform designed to help businesses manage and analyze customer interactions and data throughout the marketing lifecycle. These systems enable marketers to track and organize customer information, including contact details, purchase history, and communication preferences.
In this article, we examine the performance of CRM systems in the field of marketing, their importance, available options, and their differences from traditional marketing methods.
What is a CRM System in Marketing?
Customer relationship management (CRM) software is a professional tool that helps you achieve your strategy goals. This software enables you to collect, organize and process customer information, especially contact information, projects and business processes in progress, and generate income in the sales department. Therefore, CRM systems help you to track and evaluate all business activities in all departments of the organization.
A CRM system provides you with a complete view of customers including the customer journey, their behavior, and data related to them. This is for the purpose of increasing sales, improving business relationships, and overall customer management.
Why is CRM Important to Marketing?
A customer relationship management system collects, organizes, and manages all of your customer-related information. This allows you to track the buyer’s journey for each person you interact with, streamline communications, improve the customer experience, and upgrade the data.
In the 2023 sales strategy and trends survey, salespeople were asked why they use CRM software and how it benefits them. The results showed that high-performing salespeople in 2023 believed that using this tool in the sales process was very important for them. Unlike salespeople who did not meet their goals or failed to do so, they recognized its significance.
When it comes to using CRM, salespeople report that the biggest benefits of the tool include tracking leads and using CRM as a centralized database. Additionally, it improves customer retention rates and helps to share data across the organization.
Which is the Best CRM for Marketing?
There are various CRM systems in the online world so that everyone can use them according to their needs. CUFinder is integrated with some of the most important and most used examples, and we will examine each one below.
Zapier
It is one of the most powerful CRM systems that can be very effective in your marketing system by integrating different marketing tools and increasing automation and management capabilities. The automation capability of this platform can increase the speed of data circulation, as it can seamlessly connect to other CRMs. Additionally, it removes many repetitive tasks from this cycle.
Make
Another powerful platform is CRM, which can make marketing much simpler by integrating complex marketing processes through automation. It can be connected to CRMs such as Habaspan and Salesforce for email marketing and make the process of this type of marketing easier.
HubSpot
This CRM is one of the most comprehensive, powerful, and widely used CRMs that integrates all aspects of marketing, sales CRM, and customer service into a single platform. This CRM is free which makes it very suitable for SMEs. Using it helps companies to manage their marketing process and customer relations more easily. HubSpot’s marketing automation tools are especially useful for streamlining processes and increasing the efficiency of marketing campaigns.
Salesforce
It is one of the leading examples among CRMs that can support businesses in various aspects including sales, customer relationship management, and marketing CRM. The flexibility of this platform in the field of data management across different sectors makes it a crucial element. It is one of the most important elements for businesses looking to improve their CRM marketing software and strategies. This platform provides detailed insight into customer behaviors, process automation, etc., which can be of particular importance to all businesses.
Zoho CRM
It offers various CRM capabilities to enhance customer relationship management and retrieval on its platform and is, therefore, very popular. In addition to automating marketing tasks, Zoho CRM also integrates seamlessly with side systems.
Pipedrive
The platform is designed for sales teams focused on lead management and streamlining sales processes to drive conversions. This system provides users with tools for tracking interactions, automating tasks, and creating insights and insights at every stage of the sales funnel.
Close CRM
It’s one platform that focuses on direct communication tools, making it ideal for sales teams that rely heavily on email, calling, and messaging to interact with customers. This integrated approach simplifies customer relationship management by ensuring that all communications are recorded and available, enabling a seamless flow of information.
Copper
This unique CRM is specifically designed to integrate with Google Workspace, making it a great choice for businesses immersed in the Google ecosystem. It syncs with email and other communication tools and enables managing customer relationships and data without leaving the Google environment. Also, this platform simplifies customer data management. It automates marketing and relationship management.
Google Sheets
Although Google Sheets cannot be introduced as a CRM, still, many companies (especially small companies and startups) use it as a CRM. Google Sheets allows you to track sales, customer interactions and marketing campaigns in a flexible format and is free.
Airtable
It is the integration of databases and spreadsheets that makes it a compatible tool for managing different aspects of CRM systems. It allows you to track customer data, manage marketing campaigns, and automate parts of the sales process.
How do Enrichment Engine Services and CRMs Relate?
One of the most important issues that may arise in CRMs is invalid and incorrect data. This issue has been resolved in CUFinder by using the enrichment engine. CUFinder collects data from various sources, ensures its accuracy up to 98%, and easily integrates it with the CRM of your choice automatically. This will not only increase your understanding of your customers, but you can use it for more effective marketing strategies.
Not to mention that CUFinder data is highly integrated with those ten best CRMs I mentioned above. So, you can easily connect your CRM to CUFinder and enrich it quickly! Verify your data, add new leads, complete the empty cells, and get the best CRM with one click.
How is CRM Different from Marketing?
Sometimes you may think that marketing and CRM are the same or one of them is a subset of the other. Well, I must say that maybe these two categories overlap, but their functions are different. The main job of marketing is finding and attracting customers and finding leads, which is tried to be done through strategies and, of course, different channels.
CRM is located in the sales pipeline stage and manages business relationships with customers throughout their life cycle with the business. In fact, marketing and CRM complement each other.
Conclusion
A CRM system for marketing is one of the essential tools in modern marketing that helps businesses manage customer data, improve customer relationships, and automate marketing processes. It doesn’t matter whether you use advanced examples like Salesforce and HubSpot or a simple system like Google Sheets.
These platforms can help you with the marketing part of your business and make the process easier. CRMs ultimately increase the result of the marketer’s efforts and, of course, sales and ROI. You can use lead generation systems like CUFinder to extract data and easily integrate them into your desired CRM.