Yusniza Kamarulzaman

About Yusniza Kamarulzaman

Yusniza Kamarulzaman, With an exceptional h-index of 20 and a recent h-index of 17 (since 2020), a distinguished researcher at Universiti Malaya, specializes in the field of Marketing, Retailing, Tourism, E-Marketing, Entrepreneurship.

His recent articles reflect a diverse array of research interests and contributions to the field:

Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

Beyond the stethoscope: a COVID-19 lens on the halal, business and ethical dimensions of hospitals in a Muslim majority country

Displaying of religious images in restaurants and cafes in Malaysia: A case of double-edged sword

Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model

BUSINESS OWNERSHIP AND RELIGIOUS IDENTITY IN A MUSLIM-MAJORITY COUNTRY: THE CASE OF DISPLAYING ISLAMIC IMAGES IN MALAYSIAN RESTAURANTS

Decolourisation of real industrial and synthetic textile dye wastewater using activated dolomite

Cardiac tissue engineering: A comparative analysis on microscaffold patterning

The Mediating Role of Consumer Satisfaction in Enhancing Loyalty Towards Malaysian Halal-Certified Food And Beverages

Yusniza Kamarulzaman Information

University

Position

___

Citations(all)

2046

Citations(since 2020)

1253

Cited By

1373

hIndex(all)

20

hIndex(since 2020)

17

i10Index(all)

31

i10Index(since 2020)

23

Email

University Profile Page

Google Scholar

Yusniza Kamarulzaman Skills & Research Interests

Marketing

Retailing

Tourism

E-Marketing

Entrepreneurship

Top articles of Yusniza Kamarulzaman

Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

2024/3

Beyond the stethoscope: a COVID-19 lens on the halal, business and ethical dimensions of hospitals in a Muslim majority country

International Journal of Ethics and Systems

2024/1/2

Displaying of religious images in restaurants and cafes in Malaysia: A case of double-edged sword

Cogent Social Sciences

2023/12/15

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Predicting m-Commerce Continuance Intention and Price Sensitivity in Indonesia by Integrating of Expectation-Confirmation and Post-acceptance Model

SAGE Open

2023/7

BUSINESS OWNERSHIP AND RELIGIOUS IDENTITY IN A MUSLIM-MAJORITY COUNTRY: THE CASE OF DISPLAYING ISLAMIC IMAGES IN MALAYSIAN RESTAURANTS

Online Journal of Islamic Management and Finance (OJIMF)

2023/4/21

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Decolourisation of real industrial and synthetic textile dye wastewater using activated dolomite

Water

2023/3/17

Cardiac tissue engineering: A comparative analysis on microscaffold patterning

2022/12/1

The Mediating Role of Consumer Satisfaction in Enhancing Loyalty Towards Malaysian Halal-Certified Food And Beverages

Online Journal of Islamic Management and Finance (OJIMF)

2022/4/28

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Consumers' cognitive and emotional response to humor advertising and brand in Malaysia

2022

Hafizah Omar Zaki
Hafizah Omar Zaki

H-Index: 3

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Cognition and Emotion: Exploration on Consumers Response to Advertisement and Brand.

Jurnal Pengurusan

2021/10/1

Hafizah Omar Zaki
Hafizah Omar Zaki

H-Index: 3

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Validating a consumer-based service brand equity (CBSBE) model in the airline industry

Journal of Retailing and Consumer Services

2021/3/1

Amrul Asraf Mohd-Any
Amrul Asraf Mohd-Any

H-Index: 8

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Sharenting: a study of Malaysian parents' use of social media platforms

SEARCH J Media Commun Res

2021

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Effects of personal factors, perceived benefits and shopping orientation on online shopping behavior in Malaysia

International Journal of Economics, Management and Accounting

2020/12/22

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Dataset on the green consumption behaviour amongst Malaysian consumers

Data in brief

2020/10/1

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Qualitative Findings: Exploring RFEMF Risk Perceptions

Public Perceptions of Radiation Effects on Health Risks and Well-Being: A Case of RFEMF Risk Perceptions in Malaysia

2020

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Conclusion and Recommendations

2023/6

Quantitative Findings: Investigating Antecedents of RFEMF Risk Perceptions

Public Perceptions of Radiation Effects on Health Risks and Well-Being: A Case of RFEMF Risk Perceptions in Malaysia

2020

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Introduction to Radiation and Risk Perception

Public Perceptions of Radiation Effects on Health Risks and Well-Being: A Case of RFEMF Risk Perceptions in Malaysia

2020

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

Humour advertising: A review and a bibliometrics citation analysis

2020

Hafizah Omar Zaki
Hafizah Omar Zaki

H-Index: 3

Yusniza Kamarulzaman
Yusniza Kamarulzaman

H-Index: 16

See List of Professors in Yusniza Kamarulzaman University(Universiti Malaya)

Co-Authors

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