Yang Yang

Yang Yang

University of Florida

H-index: 11

North America-United States

About Yang Yang

Yang Yang, With an exceptional h-index of 11 and a recent h-index of 11 (since 2020), a distinguished researcher at University of Florida, specializes in the field of Consumer behavior, Marketing, Judgement and Decision Making.

His recent articles reflect a diverse array of research interests and contributions to the field:

Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own

Early cost realization and college choice

The unintended consequences of raising awareness: Knowing about the existence of algorithmic racial bias widens racial inequality

Prediction Biases: An Integrative Review

Yang Yang Information

University

Position

___

Citations(all)

970

Citations(since 2020)

560

Cited By

615

hIndex(all)

11

hIndex(since 2020)

11

i10Index(all)

12

i10Index(since 2020)

12

Email

University Profile Page

Google Scholar

Yang Yang Skills & Research Interests

Consumer behavior

Marketing

Judgement and Decision Making

Top articles of Yang Yang

Rejections Are More Contagious than Choices: How Another’s Decisions Shape Our Own

Journal of Consumer Research

2023/8/1

Early cost realization and college choice

Journal of Marketing Research

2022/2

The unintended consequences of raising awareness: Knowing about the existence of algorithmic racial bias widens racial inequality

Available at SSRN

2021/7/23

Prediction Biases: An Integrative Review

2021/6

See List of Professors in Yang Yang University(University of Florida)

Co-Authors

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