ProfessorsProfessors of University of Minnesota-Twin CitiesWilliam Hedgcock

William Hedgcock

University of Minnesota-Twin Cities

H-index: 16

North America-United States

About William Hedgcock

William Hedgcock, With an exceptional h-index of 16 and a recent h-index of 13 (since 2020), a distinguished researcher at University of Minnesota-Twin Cities, specializes in the field of Decision Neuroscience, Judgment and Decision-Making, Choice, Neuromarketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Observing product touch: The vicarious haptic effect in digital marketing and virtual reality

Neural correlates of cognitive reappraisal of positive and negative affect in older adults

Counterfactual thinking and facial expressions among Olympic medalists: A conceptual replication of Medvec, Madey, and Gilovich’s (1995) findings.

William Hedgcock Information

University	University of Minnesota-Twin Cities
Position	Associate Professor of Marketing
Citations(all)	1121
Citations(since 2020)	482
Cited By	798
hIndex(all)	16
hIndex(since 2020)	13
i10Index(all)	18
i10Index(since 2020)	14
Email	Access Email
University Profile Page	University of Minnesota-Twin Cities
Google Scholar	View Google Scholar Profile

William Hedgcock Skills & Research Interests

Decision Neuroscience

Judgment and Decision-Making

Choice

Neuromarketing

Top articles of William Hedgcock

Title	Journal	Author(s)	Publication Date
Observing product touch: The vicarious haptic effect in digital marketing and virtual reality	Journal of Marketing Research	Andrea Webb Luangrath Joann Peck William Hedgcock Yixiang Xu	2022/4
Neural correlates of cognitive reappraisal of positive and negative affect in older adults	Aging & mental health	Kameko Halfmann William Hedgcock Natalie L Denburg	2021/1/2
Counterfactual thinking and facial expressions among Olympic medalists: A conceptual replication of Medvec, Madey, and Gilovich’s (1995) findings.	Journal of Experimental Psychology: General	William M Hedgcock Andrea W Luangrath Raelyn Webster	2021/6