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Steve Hoeffler

Steve Hoeffler

Vanderbilt University

H-index: 20

North America-United States

About Steve Hoeffler

Steve Hoeffler, With an exceptional h-index of 20 and a recent h-index of 20 (since 2020), a distinguished researcher at Vanderbilt University, specializes in the field of Radically New Products, Brands, Crowdsourcing, Preference Learning.

His recent articles reflect a diverse array of research interests and contributions to the field:

Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research

Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights

Overcoming the negative role of nostalgia in consumer reactions to automated products

CONSUMERS’RESPONSE TO REALLY NEW PRODUCTS: A COHESIVE SYNTHESIS OF CURRENT RESEARCH AND FUTURE RESEARCH DIRECTIONS

Steve Hoeffler Information

University

Position

___

Citations(all)

6122

Citations(since 2020)

2194

Cited By

4739

hIndex(all)

20

hIndex(since 2020)

20

i10Index(all)

24

i10Index(since 2020)

21

Email

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University Profile Page

Vanderbilt University

Google Scholar

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Steve Hoeffler Skills & Research Interests

Radically New Products

Brands

Crowdsourcing

Preference Learning

Top articles of Steve Hoeffler

Title

Journal

Author(s)

Publication Date

Marketing perspectives on CSR initiatives: Conceptual foundations and an agenda for future research

Kendall Park

Steve Hoeffler

Kevin Lane Keller

2023/12

Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights

The PDMA Handbook of Innovation and New Product Development

Sven Feurer

Steve Hoeffler

Min Zhao

Michal Herzenstein

2023/4/1

Overcoming the negative role of nostalgia in consumer reactions to automated products

Journal of Product Innovation Management

Patrick Kremer

Sven Feurer

Ju‐Young Kim

Steve Hoeffler

2022/11

CONSUMERS’RESPONSE TO REALLY NEW PRODUCTS: A COHESIVE SYNTHESIS OF CURRENT RESEARCH AND FUTURE RESEARCH DIRECTIONS

Sven Feurer

Steve Hoeffler

Min Zhao

Michal Herzenstein

2021/10/26

See List of Professors in Steve Hoeffler University(Vanderbilt University)