ProfessorsProfessors of Eastern Washington UniversityWilliam C. Martin, Ph.D.

William C. Martin, Ph.D.

Eastern Washington University

H-index: 7

North America-United States

About William C. Martin, Ph.D.

William C. Martin, Ph.D., With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Eastern Washington University, specializes in the field of Social influences on consumer behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Pengaruh Trust dan Product Information Quality terhadap Brand Loyalty yang Dimediasi oleh Customer Satisfaction pada Konsumen Pengguna Perangkat Laptop ASUS di Indonesia

Effects of risk tolerance, financial literacy, and financial status on retirement planning

William C. Martin, Ph.D. Information

University	Eastern Washington University
Position	___
Citations(all)	850
Citations(since 2020)	412
Cited By	617
hIndex(all)	7
hIndex(since 2020)	7
i10Index(all)	7
i10Index(since 2020)	4
Email	Access Email
University Profile Page	Eastern Washington University
Google Scholar	View Google Scholar Profile

William C. Martin, Ph.D. Skills & Research Interests

Social influences on consumer behavior

Top articles of William C. Martin, Ph.D.

Title	Journal	Author(s)	Publication Date
Pengaruh Trust dan Product Information Quality terhadap Brand Loyalty yang Dimediasi oleh Customer Satisfaction pada Konsumen Pengguna Perangkat Laptop ASUS di Indonesia	Jurnal Manajemen Bisnis dan Kewirausahaan	William Martin	2022/10/29
Effects of risk tolerance, financial literacy, and financial status on retirement planning	Journal of Financial Services Marketing	Heejung Park William Martin	2022