Joel E. Collier
Mississippi State University
H-index: 24
North America-United States
Top articles of Joel E. Collier
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Nostalgia and forestalgia: insights, evaluation, and implications for advertising and product typology | Journal of advertising | R Wixel Barnwell Joel Collier Kevin J Shanahan | 2023/3/15 |
You can’t touch this: Driving purchase justification for hedonic online purchases | Journal of Business Research | Alexandra Krallman Donald C Barnes Matthew M Lastner Joel E Collier | 2023/1/1 |
Ideally human-ish: How anthropomorphized do you have to be in shopper-facing retail technology? | Journal of Retailing | Christian Barney Tyler Hancock Carol L Esmark Jones Brett Kazandjian Joel E Collier | 2022/12/1 |
It’s not whether you win or lose, it’s how you play: customer delight in unpredictable experiential encounters | European Journal of Marketing | Donald C Barnes Mark J Pelletier Joel E Collier Sharon E Beatty | 2022/10/4 |
Once Upon a Product: Storytelling with Online Product Descriptions: An Abstract | Christian Barney Michael Breazeale Joel Collier | 2022/5/25 | |
List of Reviewers for the Special Issue of the Journal of Service Research | Journal of Service Research | Raj Agnihotri Daniel Bachrach Donald Barnes Christopher Blocker Willy Bolander | 2020 |
Perceived market orientation in the product return experience and its impact on post-purchase behavior | Journal of Marketing Theory and Practice | Robert S Moore Joel E Collier Zachary Williams Melissa L Moore | 2020/7/2 |
Applied structural equation modeling using AMOS: Basic to advanced techniques | Joel Collier | 2020/5/25 |
