Widya Paramita

About Widya Paramita

Widya Paramita, With an exceptional h-index of 15 and a recent h-index of 15 (since 2020), a distinguished researcher at Universitas Gadjah Mada, specializes in the field of Marketing, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

ScholarOne-A Tale of The Likable Change: The Role of Change in Leadership Behaviors on Employees’ Willingness to Take Risks

For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory

Can acceptance promote life satisfaction during a work from home regime? The mediating role of work-life balance and job stress

Building Social Entrepreneurial Self-Efficacy In An Emerging Economy: The Role Of Education And Entrepreneurial Experience

Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers

Trust-building mechanism for promoting mobile payments' continued use by small businesses in a developing country: Tackling the perceived risk issue

The role of perceived entrepreneurial passion on creativity: A study of Vietnamese social ventures

Widya Paramita Information

University

Position

Lecturer in Marketing Department of Management

Citations(all)

580

Citations(since 2020)

557

Cited By

123

hIndex(all)

15

hIndex(since 2020)

15

i10Index(all)

19

i10Index(since 2020)

19

Email

University Profile Page

Google Scholar

Widya Paramita Skills & Research Interests

Marketing

Consumer Behavior

Top articles of Widya Paramita

ScholarOne-A Tale of The Likable Change: The Role of Change in Leadership Behaviors on Employees’ Willingness to Take Risks

Authorea Preprints

2024/4/1

Amin Wibowo
Amin Wibowo

H-Index: 4

Widya Paramita
Widya Paramita

H-Index: 6

For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Young Consumers

2024/2/20

Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory

Journal of Relationship Marketing

2024/1/2

Can acceptance promote life satisfaction during a work from home regime? The mediating role of work-life balance and job stress

Cogent Business & Management

2023/12/12

Gugup Kismono
Gugup Kismono

H-Index: 8

Widya Paramita
Widya Paramita

H-Index: 6

Building Social Entrepreneurial Self-Efficacy In An Emerging Economy: The Role Of Education And Entrepreneurial Experience

Journal of Developmental Entrepreneurship

2023/12

Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers

Journal of Global Fashion Marketing

2023/10/8

Bayu Aji Aritejo
Bayu Aji Aritejo

H-Index: 2

Widya Paramita
Widya Paramita

H-Index: 6

Trust-building mechanism for promoting mobile payments' continued use by small businesses in a developing country: Tackling the perceived risk issue

Journal of Financial Services Marketing

2023/9/14

Widya Paramita
Widya Paramita

H-Index: 6

The role of perceived entrepreneurial passion on creativity: A study of Vietnamese social ventures

Australasian Marketing Journal

2023/8

Widya Paramita
Widya Paramita

H-Index: 6

The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory

Asia Pacific Journal of Marketing and Logistics

2022/7/18

What’s in a (first) name? Personized advertising messages enhance consumer perceived ethicality

Journal of Advertising

2023/3/15

Widya Paramita
Widya Paramita

H-Index: 6

Sheng Ye
Sheng Ye

H-Index: 20

Small is beautiful: Insights from the broaden-and-build theory of positive emotions on layoff decision in micro and small enterprises

Journal of Business Venturing Insights

2022/11/1

The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust

International Journal of Advertising

2022/9/14

Widya Paramita
Widya Paramita

H-Index: 6

Reza Ashari Nasution
Reza Ashari Nasution

H-Index: 8

Resilience and turnover intention: the role of mindful leadership, empathetic leadership, and self-regulation

Journal of Leadership & Organizational Studies

2022/8

Amin Wibowo
Amin Wibowo

H-Index: 4

Widya Paramita
Widya Paramita

H-Index: 6

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

Asia Pacific Journal of Marketing and Logistics

2022/6/6

Rokhima Rostiani
Rokhima Rostiani

H-Index: 8

Widya Paramita
Widya Paramita

H-Index: 6

Let ethics lead your way: The role of moral identity and moral intensity in promoting social entrepreneurial intention

Journal of Business Venturing Insights

2022/6/1

“I will not let you die”: The effect of anthropomorphism on entrepreneurs' resilience during economic downturn

Journal of Business Venturing Insights

2022/6/1

Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory

Journal of Business Research

2022/3/1

Widya Paramita
Widya Paramita

H-Index: 6

Does customer experience always benefit company? Examining customers’ epistemic motivation and interaction with service contexts

Australasian Marketing Journal

2022/2

Widya Paramita
Widya Paramita

H-Index: 6

The role of implicit theories in motivating donations in response to threat-based awe

Journal of Public Policy & Marketing

2022/1

Yuri Seo
Yuri Seo

H-Index: 20

Widya Paramita
Widya Paramita

H-Index: 6

The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer

International Journal of Advertising

2021/12/30

Widya Paramita
Widya Paramita

H-Index: 6

See List of Professors in Widya Paramita University(Universitas Gadjah Mada)

Co-Authors

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