Widya Paramita

About Widya Paramita

Widya Paramita, With an exceptional h-index of 15 and a recent h-index of 15 (since 2020), a distinguished researcher at Universitas Gadjah Mada, specializes in the field of Marketing, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

ScholarOne-A Tale of The Likable Change: The Role of Change in Leadership Behaviors on Employees’ Willingness to Take Risks

For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory

Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers

Trust-building mechanism for promoting mobile payments' continued use by small businesses in a developing country: Tackling the perceived risk issue

The role of perceived entrepreneurial passion on creativity: A study of Vietnamese social ventures

The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory

Can acceptance promote life satisfaction during a work from home regime? The mediating role of work-life balance and job stress

Widya Paramita Information

University

Position

Lecturer in Marketing Department of Management

Citations(all)

580

Citations(since 2020)

557

Cited By

123

hIndex(all)

15

hIndex(since 2020)

15

i10Index(all)

19

i10Index(since 2020)

19

Email

University Profile Page

Google Scholar

Widya Paramita Skills & Research Interests

Marketing

Consumer Behavior

Top articles of Widya Paramita

Title

Journal

Author(s)

Publication Date

ScholarOne-A Tale of The Likable Change: The Role of Change in Leadership Behaviors on Employees’ Willingness to Take Risks

Authorea Preprints

Amin Wibowo

Widya Paramita

Ina Indartoyo

Neuneung Hayati

2024/4/1

For me, for you, or for the environment? Explaining young consumers’ motives for adopting electric cars based on the fundamental motive framework

Young Consumers

Widya Paramita

Rokhima Rostiani

Rahmadi Hidayat

Sahid Susilo Nugroho

Eddy Junarsin

2024/2/20

Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory

Journal of Relationship Marketing

Bayu Sutikno

Widya Paramita

Rokhima Rostiani

Sari Winahjoe

Naila Zulfa

2024/1/2

Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers

Journal of Global Fashion Marketing

Bayu Aji Aritejo

Widya Paramita

Sahid Susilo Nugroho

2023/10/8

Trust-building mechanism for promoting mobile payments' continued use by small businesses in a developing country: Tackling the perceived risk issue

Journal of Financial Services Marketing

Sahid Susilo Nugroho

Widya Paramita

2023/9/14

The role of perceived entrepreneurial passion on creativity: A study of Vietnamese social ventures

Australasian Marketing Journal

Truc Thanh Le

Widya Paramita

Quan Ha Minh Tran

La Anh Duc

2023/8

The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory

Asia Pacific Journal of Marketing and Logistics

Widya Paramita

Felix Septianto

Marco Escadas

Devi Arnita

Reza Ashari Nasution

2022/7/18

Can acceptance promote life satisfaction during a work from home regime? The mediating role of work-life balance and job stress

Cogent Business & Management

Gugup Kismono

Widya Paramita

Gabriela B Lintang

2023/12/12

What’s in a (first) name? Personized advertising messages enhance consumer perceived ethicality

Journal of Advertising

Felix Septianto

Widya Paramita

Sheng Ye

2023/3/15

Building Social Entrepreneurial Self-Efficacy In An Emerging Economy: The Role Of Education And Entrepreneurial Experience

Journal of Developmental Entrepreneurship

Risa Virgosita

Widya Paramita

Rokhima Rostiani

2023/12

“I will not let you die”: The effect of anthropomorphism on entrepreneurs' resilience during economic downturn

Journal of Business Venturing Insights

Widya Paramita

Risa Virgosita

Rokhima Rostiani

Amin Wibowo

Rangga Almahendra

...

2022/6/1

Small is beautiful: Insights from the broaden-and-build theory of positive emotions on layoff decision in micro and small enterprises

Journal of Business Venturing Insights

Widya Paramita

Boyke R Purnomo

Risa Virgosita

Amin Wibowo

2022/11/1

Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory

Journal of Business Research

Tuyet-Mai Nguyen

Liem Viet Ngo

Widya Paramita

2022/3/1

The interactive effects of moral identity and humor on advertising evaluations: the mediating role of disgust

International Journal of Advertising

Widya Paramita

Felix Septianto

Reza Ashari Nasution

2022/9/14

Does customer experience always benefit company? Examining customers’ epistemic motivation and interaction with service contexts

Australasian Marketing Journal

Vu Thi Mai Chi

Widya Paramita

Tran Ha Minh Quan

2022/2

Resilience and turnover intention: the role of mindful leadership, empathetic leadership, and self-regulation

Journal of Leadership & Organizational Studies

Amin Wibowo

Widya Paramita

2022/8

The role of implicit theories in motivating donations in response to threat-based awe

Journal of Public Policy & Marketing

Felix Septianto

Yuri Seo

Widya Paramita

2022/1

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

Asia Pacific Journal of Marketing and Logistics

Felix Septianto

Rokhima Rostiani

Widya Paramita

2022/6/6

Let ethics lead your way: The role of moral identity and moral intensity in promoting social entrepreneurial intention

Journal of Business Venturing Insights

Widya Paramita

Nurul Indarti

Risa Virgosita

Rina Herani

Bayu Sutikno

2022/6/1

Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior

Marketing Letters

Felix Septianto

Widya Paramita

2021/3

See List of Professors in Widya Paramita University(Universitas Gadjah Mada)

Co-Authors

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