Wi-Suk Kwon
Auburn University
H-index: 21
North America-United States
Top articles of Wi-Suk Kwon
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
How Formal Should a Chatbot Be? An Examination from a Construal Level Theory Perspective | International Textile and Apparel Association Annual Conference Proceedings | Xiao Huang Wi-Suk Kwon | 2024/1/22 |
Small retail businesses' social media adoption amid a crisis | Industrial Management & Data Systems | Hongjoo Woo Wi-Suk Kwon Amrut Sadachar Zhenghao Tong Jimin Yang | 2024/2/6 |
Effects of AI Agent Anthropomorphism on Consumers' Affective, Cognitive, and Social Shopping Experiences | International Textile and Apparel Association Annual Conference Proceedings | Sharmin Shoukat Wi-Suk Kwon | 2024/1/27 |
Does AI Have a Mind? Consumers’ Perceptions of the Function, Expression, and Aesthetics of AI-Designed Apparel | International Textile and Apparel Association Annual Conference Proceedings | Sanaz Einollahi Wi-Suk Kwon | 2024/1/27 |
Are Fashion Consumers Ready for the Metaverse? Perceived Risks and Purchase Intention on the Metaverse | International Textile and Apparel Association Annual Conference Proceedings | FNU Al-Amin Tahseen Tawseef Wi-Suk Kwon | 2024/1/24 |
Are You Supporting CSR Because It’s Important or Because It’s Cool? Influences of Internal and External Attributions on Company Believability and Attitude | International Textile and Apparel Association Annual Conference Proceedings | Swagata Chakraborty Wi-Suk Kwon | 2024/1/23 |
Brands talking on events? Brand personification in real-time marketing tweets to drive consumer engagement | Journal of Product & Brand Management | Ebenezer Nana Banyin Harrison Wi-Suk Kwon | 2023/11/27 |
Do university trademarks matter? Interaction between university-related apparel style and licensing status | Journal of Product & Brand Management | Xiao Huang Wi-Suk Kwon | 2023/8/15 |
Effects of Conversational AI Assistance and Decision Stages on the Flow Experience of Older Users’ of an e-Healthcare Decision Tool | Xiao Huang Wi-Suk Kwon Ebenezer Nana Banyin Harrison Nick McCormick Salisa Westrick | 2023/7/9 | |
Designing Intelligent Decision Assistants to Assist Seniors with Medicare Plan Decision-Making: An Application of Cognitive Response Theories | Ebenezer Nana Banyin Harrison Wi-Suk Kwon Xiao Huang Nick McCormick Salisa Westrick | 2023/7/9 | |
Do You Trust My Recommendations? Impact of Recommendation Agents' Filtering Method and Presentation Style on Consumers' Trust and Decision-Making | International Textile and Apparel Association Annual Conference Proceedings | Ebenezer Nana Banyin Harrison Wi-Suk Kwon | 2022/12/31 |
A Conceptual Model of Antecedents to Para-Social Presence of Chatbots | International Textile and Apparel Association Annual Conference Proceedings | Swagata Chakraborty Wi-Suk Kwon | 2022/9/23 |
Exploring Risks and Benefits of Cross-Border E-Commerce Consumption: A Qualitative Investigation of Chinese Consumers | International Textile and Apparel Association Annual Conference Proceedings | Xiao Huang Wi-Suk Kwon | 2022/9/19 |
Trust and distrust in conversational AI agents: The effects of agent interaction style and user information need | International Textile and Apparel Association Annual Conference Proceedings | Ebenezer Nana Banyin Harrison Wi-Suk Kwon | 2022/12/31 |
Did COVID-19 Make Social Media More Imperative Than Before? An Investigation of Small Retail Business Practitioners’ Perceptions | International Textile and Apparel Association Annual Conference Proceedings | Hongjoo Woo Wi-Suk Kwon Amrut Sadachar | 2022/9/15 |
Individualization Strategies of Location-Based Mobile Message: An Application of Elaboration Likelihood Model | International Textile and Apparel Association Annual Conference Proceedings | Jinhee Han Wi-Suk Kwon | 2022/12/31 |
E-store brand personality congruence for multichannel apparel retail brands | Journal of Fashion Marketing and Management: An International Journal | Jae Youn Chang Wi-Suk Kwon | 2022/3/1 |
The Effects of Augmented Reality Modality and User-Product Interaction Design on Consumers’ Product Evaluation: A Cognitive-Experiential Self-Theory Perspective | International Textile and Apparel Association Annual Conference Proceedings | Jihyun Sung Wi-Suk Kwon | 2022/12/31 |
Consumer Evaluations of Mobile, Conversational Decision Aids for In-Store Shopping: Effects of Decision Strategy Implemented and Consumer Need for Cognition | International Textile and Apparel Association Annual Conference Proceedings | Veena Chattaraman Wi-Suk Kwon Kassandra Ross Jihyun Sung Juan E Gilbert | 2022/9/23 |
Qualitative exploration of factors influencing the plan selection process by Medicare beneficiaries | Journal of Managed Care & Specialty Pharmacy | Yi Zhao Kavon Diggs Zhen Xing Chen Natalie Hohmann Wi-Suk Kwon | 2021/3 |
Co-Authors
