Veena Chattaraman

Veena Chattaraman

Auburn University

H-index: 19

North America-United States

About Veena Chattaraman

Veena Chattaraman, With an exceptional h-index of 19 and a recent h-index of 17 (since 2020), a distinguished researcher at Auburn University, specializes in the field of Consumer behavior, intelligent technologies, product design.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Effects of Social Distance and Front-of-Package Claims on Healthy Food Selection: Moderating Role of Perceived Importance of Eating Healthily

Social Comparisons and Compensatory Consumption: The Art of Buying a Superior Self

Does the Perceived Importance of Healthy Eating Affect Decision Making for Healthy Foods for Self and Children?

Effects of Font Size and Color Contrast in Food Packaging Labels on Perceived Reading Difficulty and Consumer Response

Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective

The Effects of Social Distance and Food Packaging Claims on Healthy Food Selection... The Academy of Nutrition and Dietetics Food & Nutrition Conference & Expo, October 8-11 …

Why are style subscriptions popular with Gen-Y men? An implicit theory perspective

Consumer Evaluations of Mobile, Conversational Decision Aids for In-Store Shopping: Effects of Decision Strategy Implemented and Consumer Need for Cognition

Veena Chattaraman Information

University

Position

Professor of Consumer and Design Science

Citations(all)

2337

Citations(since 2020)

1486

Cited By

1394

hIndex(all)

19

hIndex(since 2020)

17

i10Index(all)

25

i10Index(since 2020)

23

Email

University Profile Page

Auburn University

Google Scholar

View Google Scholar Profile

Veena Chattaraman Skills & Research Interests

Consumer behavior

intelligent technologies

product design

Top articles of Veena Chattaraman

Title

Journal

Author(s)

Publication Date

The Effects of Social Distance and Front-of-Package Claims on Healthy Food Selection: Moderating Role of Perceived Importance of Eating Healthily

Nutrients

Veena Chattaraman

Yee Ming Lee

Ebony Marchelle Robinson

Adam J Book

Fnu Al-Amin

2023/8/2

Social Comparisons and Compensatory Consumption: The Art of Buying a Superior Self

Sustainability

Kristi Reid-Partin

Veena Chattaraman

2023/11/15

Does the Perceived Importance of Healthy Eating Affect Decision Making for Healthy Foods for Self and Children?

Journal of the Academy of Nutrition and Dietetics

E Robinson

Y Lee

A Book

V Chattaraman

2023/9/1

Effects of Font Size and Color Contrast in Food Packaging Labels on Perceived Reading Difficulty and Consumer Response

Journal of the Academy of Nutrition and Dietetics

A Book

W Wang

V Chattaraman

J Kerpelman

Y Lee

2023/9/1

Examining consumers' perceptions of a 3D printing integrated apparel: a functional, expressive and aesthetic (FEA) perspective

Journal of Fashion Marketing and Management: An International Journal

Tianyu Cui

Veena Chattaraman

Lushan Sun

2022/2/18

The Effects of Social Distance and Food Packaging Claims on Healthy Food Selection... The Academy of Nutrition and Dietetics Food & Nutrition Conference & Expo, October 8-11 …

Journal of the Academy of Nutrition & Dietetics

Y Lee

V Chattaraman

E Robinson

A Book

2022

Why are style subscriptions popular with Gen-Y men? An implicit theory perspective

Journal of Fashion Marketing and Management: An International Journal

Jihyun Sung

Veena Chattaraman

2022/12/9

Consumer Evaluations of Mobile, Conversational Decision Aids for In-Store Shopping: Effects of Decision Strategy Implemented and Consumer Need for Cognition

International Textile and Apparel Association Annual Conference Proceedings

Veena Chattaraman

Wi-Suk Kwon

Kassandra Ross

Jihyun Sung

Juan E Gilbert

...

2022/9/23

Teaching Illustration Through Synchronous Online Studio During COVID-19: Reflections and Best Practices

International Textile and Apparel Association Annual Conference Proceedings

Veena Chattaraman

2022/9/23

Acculturative stress and consumption‐based coping strategies among first‐generation Asian‐Indian immigrants in the United States

International Journal of Consumer Studies

Swagata Chakraborty

Veena Chattaraman

2022/5

Pro‐environmental millennial consumers' responses to the fur conundrum of luxury brands

International Journal of Consumer Studies

Virginia Rolling

Christin Seifert

Veena Chattaraman

Amrut Sadachar

2021/5

Signaling socially responsible consumption among millennials: an identity-based perspective

Social Responsibility Journal

Olivia Johnson

Veena Chattaraman

2020/1/29

A picture is worth a thousand words! How visual storytelling transforms the aesthetic experience of novel designs

Journal of Product & Brand Management

Christin Seifert

Veena Chattaraman

2020/10/20

A neurobehavioral study on the efficacy of price interventions in promoting healthy food choices among low socioeconomic families

Scientific Reports

Tannista Banerjee

Veena Chattaraman

Hao Zou

Gopikrishna Deshpande

2020/9/22

See List of Professors in Veena Chattaraman University(Auburn University)