Theuns Pelser

Theuns Pelser

University of KwaZulu-Natal

H-index: 14

Africa-South Africa

About Theuns Pelser

Theuns Pelser, With an exceptional h-index of 14 and a recent h-index of 11 (since 2020), a distinguished researcher at University of KwaZulu-Natal, specializes in the field of Strategy, Strategic Management, Competitive Strategy, Strategic Marketing, Business Strategy.

His recent articles reflect a diverse array of research interests and contributions to the field:

Corporate governance and performance of state-owned enterprises in a least developed economy

The correlation between materialism, social comparison and status consumption among students

The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials

A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa

A proposed leadership skills development model for African FMCG business-networks: Super-Cube®

Successful Emerging Farmers In The Agricultural Sector In The North West Province

Risk-Avoidance on the Purchasing Behaviour of Generic Pharmaceutical Brands

A leadership skills development model for the Kwaden Group: A case study of an African fast-moving consumer goods business network

Theuns Pelser Information

University

Position

Professor

Citations(all)

772

Citations(since 2020)

546

Cited By

339

hIndex(all)

14

hIndex(since 2020)

11

i10Index(all)

21

i10Index(since 2020)

14

Email

University Profile Page

University of KwaZulu-Natal

Google Scholar

View Google Scholar Profile

Theuns Pelser Skills & Research Interests

Strategy

Strategic Management

Competitive Strategy

Strategic Marketing

Business Strategy

Top articles of Theuns Pelser

Title

Journal

Author(s)

Publication Date

Corporate governance and performance of state-owned enterprises in a least developed economy

South African Journal of Business Management

Elias Kaunda

Theuns Pelser

2023/9/29

The correlation between materialism, social comparison and status consumption among students

South African Journal of Higher Education

T Pelser

PJ van Schalkwyk

JH van Schalkwyk

2023/5/1

The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials

European Business Review

Lise van Breda

Marlize Terblanche-Smit

Theuns Pelser

2023/2/13

A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa

Journal of Marketing Communications

Alistair Mokoena

Johannes Jürgens Prinsloo

Remigiusz Gawlik

Theuns Pelser

2023/1/2

A proposed leadership skills development model for African FMCG business-networks: Super-Cube®

South African Journal of Economic and Management Sciences

Craig R Muller

Theuns G Pelser

2022/1/24

Successful Emerging Farmers In The Agricultural Sector In The North West Province

2022 INTERNATIONAL BUSINESS CONFERENCE

AS Pelser

T Pelser

PJ van Schalkwyk

2022

Risk-Avoidance on the Purchasing Behaviour of Generic Pharmaceutical Brands

2022 INTERNATIONAL BUSINESS CONFERENCE

Theuns Pelser

Karmi van der Kevie

Marlize Terblanche-Smit

2022

A leadership skills development model for the Kwaden Group: A case study of an African fast-moving consumer goods business network

Journal of Contemporary Management

Craig R Muller

Theuns G Pelser

2022/1/1

ALCOHOLIC BEVERAGE SUPPLIERS SERVICE QUALITY EXPECTATIONS

Theuns G Pelser

2022

Customer Perceptions and Adoption of E-Marketing in Zimbabwe

African Journal of Business and Economic Research

Reason Masengu

JJ Prinsloo

Theuns Pelser

2022/3/1

Developing a digital transformation model to enhance the strategy development process for leadership in the South African manufacturing sector

South African Journal of Business Management

Garth Gaffley

Theuns G Pelser

2021/5/27

Information Technology (IT) Users in Tertiary Education Institutions in Bulawayo, Zimbabwe: Case of Security Awareness

Progressio

Bongani Ngwenya

Theuns Pelser

2021/12/29

Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe

Management: Journal of Contemporary Management Issues

Reason Masengu

JJ Prinsloo

Theuns Pelser

2021/12/21

A conceptual leadership model: Challenges in the Eastern Cape's public sector

Journal of Public Administration

Davidson A Kalenzi

Theuns G Pelser

2021/3/1

DIGITAL TRANSFORMATION IN THE MANUFACTURING SECTORS OF SOUTH AFRICA

Proceedings of the 14th International Business Conference (Virtual)

G Gaffley

TG Pelser

2021/9

A corporate governance and business ethics framework: The case study of bank subsidiaries in an emerging country

Journal of Governance and Regulation/Volume

Ike Phaswana

Theuns Pelser

2021

The effectiveness of internal marketing strategies of private tertiary education institutions (PTEIs) in an emerging market

International Journal of Contemporary Business and Entrepreneurship

JJ Prinsloo

TG Pelser

F Jecheche

2021/6/30

Transformation of professional cricket, rugby and soccer in South Africa since 1994: A systematic review

Euduard L Coetzee

Theuns G Pelser

Bongani Ngwenya

JJ Prinsloo

2021/6/1

Promoting Inclusive Growth in the Fourth Industrial Revolution

Sheryl Beverley Buckley

2020/6/19

The Continuance of Usage of Mobile Moneyplatformsin Zimbabwe: The Function of Utilitarian, Hedonic, and Personal Values

African Journal of Development Studies

Bongani Ngwenya

Theuns Pelser

2020

See List of Professors in Theuns Pelser University(University of KwaZulu-Natal)

Co-Authors

H-index: 31
Suria Ellis

Suria Ellis

Northwest University

H-index: 26
Mornay Roberts-Lombard

Mornay Roberts-Lombard

University of Johannesburg

H-index: 15
Estelle van Tonder

Estelle van Tonder

North-West University

H-index: 9
dr hab. Remigiusz Gawlik, prof. KUE

dr hab. Remigiusz Gawlik, prof. KUE

Uniwersytet Ekonomiczny w Krakowie

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