ProfessorsProfessors of Universiti Utara MalaysiaSiti Syamsul Nurin Mohmad Yazam

Siti Syamsul Nurin Mohmad Yazam

Universiti Utara Malaysia

H-index: 5

Asia-Malaysia

About Siti Syamsul Nurin Mohmad Yazam

Siti Syamsul Nurin Mohmad Yazam, With an exceptional h-index of 5 and a recent h-index of 5 (since 2020), a distinguished researcher at Universiti Utara Malaysia, specializes in the field of advertising, media, new media, advertising literacy, multicultural advertising.

His recent articles reflect a diverse array of research interests and contributions to the field:

Excellent engagement via gamification adoption among accounting students and media students

Sintok Forest Preservation Awareness (SiFPrA) Digital Medium Application (S/O 14570)

Siti Syamsul Nurin Mohmad Yazam Information

University	Universiti Utara Malaysia
Position	Lecturer
Citations(all)	109
Citations(since 2020)	64
Cited By	55
hIndex(all)	5
hIndex(since 2020)	5
i10Index(all)	4
i10Index(since 2020)	2
Email	Access Email
University Profile Page	Universiti Utara Malaysia
Google Scholar	View Google Scholar Profile

Siti Syamsul Nurin Mohmad Yazam Skills & Research Interests

advertising

media

new media

advertising literacy

multicultural advertising

Top articles of Siti Syamsul Nurin Mohmad Yazam

Title	Journal	Author(s)	Publication Date
Excellent engagement via gamification adoption among accounting students and media students		Marhaiza Ibrahim Siti Syamsul Nurin Mohmad. Yazam	2023/6/12
Sintok Forest Preservation Awareness (SiFPrA) Digital Medium Application (S/O 14570)		Sobihatun Nur Abdul Salam Harryizman Harun Subashini Annamalai Siti Syamsul Nurin Mohmad Yazam Mohd Nizam Saad ...	2021