ProfessorsProfessors of Zayed UniversityRidwan Adetunji Raji

Ridwan Adetunji Raji

Zayed University

H-index: 10

Asia-United Arab Emirates

About Ridwan Adetunji Raji

Ridwan Adetunji Raji, With an exceptional h-index of 10 and a recent h-index of 8 (since 2020), a distinguished researcher at Zayed University, specializes in the field of Marketing Communication, IMC, Media Management, Advertising, Brand Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring the concept and the communication principles of negotiation among Islamic corporate organizations

The Role of Internal Crisis Communication on Faculty Members Implementation of Blended Learning Practices in the Gulf

Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA

To what extent are credibility and attractiveness of social media influencer important in developing positive brand image and customer attitude?

A visual identity-based approach of southeast asian city branding: a netnography analysis

Implication of Personalized Advertising on Personal Data: A Legal Analysis of the EU General Data Protection Regulation

DEVELOPING A CONCEPTUAL MODEL OF CITY IDENTITY: MEANINGS, DETERMINANTS, AND CONSEQUENCES

Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?

Ridwan Adetunji Raji Information

University	Zayed University
Position	Assistant Professor
Citations(all)	606
Citations(since 2020)	566
Cited By	143
hIndex(all)	10
hIndex(since 2020)	8
i10Index(all)	10
i10Index(since 2020)	8
Email	Access Email
University Profile Page	Zayed University
Google Scholar	View Google Scholar Profile

Ridwan Adetunji Raji Skills & Research Interests

Marketing Communication

IMC

Media Management

Advertising

Brand Management

Top articles of Ridwan Adetunji Raji

Title	Journal	Author(s)	Publication Date
Exploring the concept and the communication principles of negotiation among Islamic corporate organizations	Journal of Islamic Marketing	Abbas Ramdani Ridwan Raji Mohd Khairie Ahmad	2024/2/15
The Role of Internal Crisis Communication on Faculty Members Implementation of Blended Learning Practices in the Gulf		Ridwan Adetunji Raji Bahtiar Mohamad	2023/12/22
Understanding religious influence through elevation on green advertising effectiveness among Muslims: an examination from the UAE and the USA	Asian Journal of Communication	Kang Li Ridwan Raji Azmat Rasul	2023/5/4
To what extent are credibility and attractiveness of social media influencer important in developing positive brand image and customer attitude?		Bahtiar Mohamad Siti Norain Abdullah Muslim Diekola Akanmu Ridwan Adetunji Raji	2022/7/29
A visual identity-based approach of southeast asian city branding: a netnography analysis	Journal of ASEAN Studies	Bahtiar Mohamad Raji Ridwan Adetunji Ghadah Alarifi Ahmed Rageh Ismail Muslim Diekola Akanmu	2022
Implication of Personalized Advertising on Personal Data: A Legal Analysis of the EU General Data Protection Regulation	Environment-Behaviour Proceedings Journal	Noor Ashikin Basarudin Ridwan Adetunji Raji	2022
DEVELOPING A CONCEPTUAL MODEL OF CITY IDENTITY: MEANINGS, DETERMINANTS, AND CONSEQUENCES	PalArch's Journal of Archaeology of Egypt/Egyptology	Zulhamri Abdullah Bahtiar Mohamad Ridwan Adetunji Raji Nursafwah Tugiman	2020/11/1
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?	Journal of Promotion Management	Ridwan Adetunji Raji Sabrina Mohd Rashid Sobhi Mohd Ishak Bahtiar Mohamad	2020/1/2
Unveiling social gratifications sought and obtained from social media utilization	Jurnal The Messenger	Ridwan Adetunji Raji Olawale Abdulgaffar Arikewuyo Adeyemo Saheed Oladimeji Adeyemi Muhammad Ramzan Pahore	2020