ProfessorsProfessors of University of BirminghamSheena Leek

Sheena Leek

University of Birmingham

H-index: 27

Europe-United Kingdom

About Sheena Leek

Sheena Leek, With an exceptional h-index of 27 and a recent h-index of 17 (since 2020), a distinguished researcher at University of Birmingham, specializes in the field of Consumer confusion, B2B marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Not looking at Front-of-pack labels: A hard habit to break

Transitioning from Home to University: Navigating Liminality Through Student Food Practices

Luxury branding in B2B

Lunch meal deals contribution to overconsumption and use of the intervention ladder models to examine stakeholders’ potential actions to reduce calorie content

Technology–a revolutionary force in student eating?

Digital Devices: Enhancement or Distraction

Sheena Leek Information

University	University of Birmingham
Position	___
Citations(all)	3801
Citations(since 2020)	1333
Cited By	3015
hIndex(all)	27
hIndex(since 2020)	17
i10Index(all)	35
i10Index(since 2020)	23
Email	Access Email
University Profile Page	University of Birmingham
Google Scholar	View Google Scholar Profile

Sheena Leek Skills & Research Interests

Consumer confusion

B2B marketing

Top articles of Sheena Leek

Title	Journal	Author(s)	Publication Date
Not looking at Front-of-pack labels: A hard habit to break		Sheena Leek Isabelle Szmigin	2023/7/30
Transitioning from Home to University: Navigating Liminality Through Student Food Practices		Sheena Leek Emma Surman	2023/6/30
Luxury branding in B2B	Journal of Strategic Marketing	Giuseppe Pedeliento Sheena Leek George Christodoulides	2023/5/22
Lunch meal deals contribution to overconsumption and use of the intervention ladder models to examine stakeholders’ potential actions to reduce calorie content	Journal of Marketing Management	Sheena Leek Daniel Afoakwah	2023/5/4
Technology–a revolutionary force in student eating?		Sheena Leek Emma Surman	2023/7/30
Digital Devices: Enhancement or Distraction		Sheena Leek Sarah Montano	2022/9/1