Shafig I. Al-Haddad

About Shafig I. Al-Haddad

Shafig I. Al-Haddad, With an exceptional h-index of 14 and a recent h-index of 13 (since 2020), a distinguished researcher at Princess Sumaya University for Technology, specializes in the field of Mobile Marketing, Customer Satisfaction and Buying Behavior, Entrepreneurial self-efficacy, Digital.

His recent articles reflect a diverse array of research interests and contributions to the field:

How Customer Satisfaction Moderate the Correlation between Brand Personality and Customer Loyalty

The effect of marketing via Instagram on generation Z's preference for gyms and the role of brand image as a moderating variable

Balanced Scorecard and Competitive Strategies of Small and Medium Manufacturing Organizations

Factors affecting consumers’ behavioral intentions to use and adopt digital wallets

Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands

The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity

How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image

How does customer loyalty to sustainability affect entrepreneurship?

Shafig I. Al-Haddad Information

University

Position

___

Citations(all)

880

Citations(since 2020)

779

Cited By

214

hIndex(all)

14

hIndex(since 2020)

13

i10Index(all)

18

i10Index(since 2020)

17

Email

University Profile Page

Google Scholar

Shafig I. Al-Haddad Skills & Research Interests

Mobile Marketing

Customer Satisfaction and Buying Behavior

Entrepreneurial self-efficacy

Digital

Top articles of Shafig I. Al-Haddad

Title

Journal

Author(s)

Publication Date

How Customer Satisfaction Moderate the Correlation between Brand Personality and Customer Loyalty

Migration Letters

Rama Idries

Shafig Al-Haddad

Abdel-Aziz Ahmad Sharabati

2024

The effect of marketing via Instagram on generation Z's preference for gyms and the role of brand image as a moderating variable

International Journal of Data and Network Science

S Al-Haddad

A Sharabati

B Alzubi

Z Quirem

R Rihani

2024

Balanced Scorecard and Competitive Strategies of Small and Medium Manufacturing Organizations

DOI

ABDEL-AZIZ AHMAD Sharabati

ASSAD ADNAN Ghaith

AMER Morshed

HESHAM ABUSAIMEH

SHAFIG AL-HADDAD

2024

Factors affecting consumers’ behavioral intentions to use and adopt digital wallets

International Journal of Data and Network Science

M Khasawneh

Mohammad Al-Rousan

Shafig Al-Haddad

A Sharabati

Reem Sewan

2024

Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands

Naser Pourazad

Vipul Pare

2015

The role of social media influencers in shaping destination image and intention to visit Jordan: The moderating impact of social media usage intensity

International Journal of Data and Network Science

F Omeish

A Sharabati

M Abuhashesh

S Al-Haddad

A Nasereddin

...

2024

How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image

Sustainability

Sharabati

A.

Al-Haddad

S.

Abu Naba

...

2023

How does customer loyalty to sustainability affect entrepreneurship?

Problems and Perspectives in Management

Shafig Al-Haddad

Duaa Azzam Al-Baw

Abdel-Aziz Ahmad Sharabati

Diana Altamimi

2023

The effect of creativity on Entrepreneurial behavior: the moderating role of demographics

Information Sciences Letters

Noor Shaheen

Shafig Al-Haddad

Ahmad Marei

Luay Daoud

2023/3/1

The effect of Instagram on millennials consumer’s purchase intentions in the fashion industry

International Journal of Data and Network Science

Shafig Al-Haddad

Mohammad Al-Khasawneh

A Sharabati

H Haddad

J Halaweh

2023

The Moderation Role of Entrepreneurial Orientation on the Influence of Innovation on Pharmaceutical SMEs' Performance

Lina Al-Momani

Shafig Haddad

Abdel-Aziz Ahmad Sharabati

Mohammad Abu Hashesh

2023/6/10

Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing

Hanin Damer

Shafig Al-Haddad

Ra’ed Masa’deh

Muhammad Turki Alshurideh

2023/2/9

Behavioral Acceptance of Electronic Government in Jordan

International Journal of Electronic Government Research (IJEGR)

Shafig Al-Haddad

Abdel-Aziz Ahmad Sharabati

Mohammad Al Khasawneh

Seif Aiman Mazahreh

Yazeed Turki Kawar

2023/1/1

Consumer’s attitude towards display google ads

Future Internet

Mohammad Al Khasawneh

Abdel-Aziz Ahmad Sharabati

Shafig Al-Haddad

Rania Al-Daher

Sarah Hammouri

...

2023/4/7

How online communities affect online community engagement and word-of-Mouth intention

Sustainability

Al-Khasawneh

M.

Al-Haddad

S.

Sharabati

...

2023

The impact of promotion on purchase intentions in Jordan: Video game industry

International Journal of Data and Network Science

Ayman El-Okah

Shafig Al-Haddad

A Sharabati

2023

Brand extension and purchase intention of Jordanian banks’ clients

Innovative Marketing

Ahmad Sharabati Abdel-Aziz

Shafig Al-Haddad

Mahfuz Judeh

Baraa Al-Badawi

2022

The impact of user generated content on visiting intention to a destination

International Journal of Technology Marketing

Mohammad Al Khasawneh

Shafig Al-Haddad

Leen Abu Salhieh

Hala Katawa

Yousef Alsayyed

...

2022

The impact of innovation on customer satisfaction in the commercial banks: Business performance as a mediating variable

Uncertain Supply Chain Management

Ahmad Mareia

Shafig Al-Haddada

Luay Daoudb

Ala Habashnehc

Raed Farizc

...

2022

E-WOM and consumers’ purchase intention: An empirical study on Facebook

"Innovative Marketing "

Shafig Al-Haddad

Abdel-Aziz Ahmad Sharabati

Lana Harb

Arab Husni

Maisam Abdelfattah

2022/9

See List of Professors in Shafig I. Al-Haddad University(Princess Sumaya University for Technology)

Co-Authors

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