Riad Shams

Riad Shams

Northumbria University

H-index: 31

Europe-United Kingdom

About Riad Shams

Riad Shams, With an exceptional h-index of 31 and a recent h-index of 29 (since 2020), a distinguished researcher at Northumbria University, specializes in the field of Sustainable Marketing, Relationship Marketing, International Branding, Social Business, Digital Business.

His recent articles reflect a diverse array of research interests and contributions to the field:

Non-Profit Organisations:: Structures, Models and Technology.

Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand

Non-Profit Organisations:: Strategic, Managerial and Marketing Advancements

Adopting the metaverse in the luxury hotel business: a cost–benefit perspective

Non-Profit Organisations:: Economy, Industries and Context

B2B marketing for industrial value addition: How do geopolitical tension and economic policy uncertainty affect sustainable development?

Business in Uncertainty:: Evolution, Transformation and Adaptation across Disciplines and Typologies

An Overview of Business for Sustainability:: Strategic Avenues and Managerial Approaches

Riad Shams Information

University

Position

Lecturer in Marketing UK

Citations(all)

2998

Citations(since 2020)

2656

Cited By

1019

hIndex(all)

31

hIndex(since 2020)

29

i10Index(all)

68

i10Index(since 2020)

60

Email

University Profile Page

Northumbria University

Google Scholar

View Google Scholar Profile

Riad Shams Skills & Research Interests

Sustainable Marketing

Relationship Marketing

International Branding

Social Business

Digital Business

Top articles of Riad Shams

Title

Journal

Author(s)

Publication Date

Non-Profit Organisations:: Structures, Models and Technology.

Alkis Thrassou

Evangelos Tsoukatos

Demetris Vrontis

R Shams

Yaakov Weber

2024

Developing brand identity and sales strategy in the digital era: Moderating role of consumer belief in brand

Journal of Business Research

Riad Shams

Sheshadri Chatterjee

Ranjan Chaudhuri

2024/6/1

Non-Profit Organisations:: Strategic, Managerial and Marketing Advancements

Alkis Thrassou

Evangelos Tsoukatos

Demetris Vrontis

Leonidas Efthymiou

Yaakov Weber

...

2024

Adopting the metaverse in the luxury hotel business: a cost–benefit perspective

International Journal of Contemporary Hospitality Management

Mustafeed Zaman

Prof Rajibul Hasan

Tan Vo-Thanh

Riad Shams

Mizan Rahman

...

2024/2/28

Non-Profit Organisations:: Economy, Industries and Context

Alkis Thrassou

Demetris Vrontis

Leonidas Efthymiou

Yaakov Weber

R Shams

2024

B2B marketing for industrial value addition: How do geopolitical tension and economic policy uncertainty affect sustainable development?

Industrial Marketing Management

Riad Shams

Kazi Sohag

Md Monirul Islam

Demetris Vrontis

Masaaki Kotabe

...

2024/2/1

Business in Uncertainty:: Evolution, Transformation and Adaptation across Disciplines and Typologies

Alkis Thrassou

Demetris Vrontis

Leonidas Efthymiou

Yaakov Weber

Riad Shams

...

2024

An Overview of Business for Sustainability:: Strategic Avenues and Managerial Approaches

Alkis Thrassou

Demetris Vrontis

Leonidas Efthymiou

Yaakov Weber

R Shams

...

2024

Non-Profit Organisations:: Society, Sustainability and Accountability.

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

R Shams

Evangelos Tsoukatos

2024

Business for Sustainability, Volume II:: Contextual Evolution and Elucidation

Alkis Thrassou

Demetris Vrontis

Leonidas Efthymiou

Yaakov Weber

R Shams

2024

Technological Advancement in Business Management for Sustainable Development: Implications for People, Planet, and Profit

SM Riad Shams

Demetris Vrontis

Yaakov Weber

Evangelos Tsoukatos

Lea Iaia

...

2023/1/1

Does air pollution affect corporate shareholder responsibility performance?: Analysis of regression discontinuity design based on the" Qinling-Huaihe" line

Environment, Development and Sustainability

Xiaowei Ding

Darko B Vukovic

Riad Shams

Natalia Vukovic

2023/11/6

Correction to: Business Advancement through Technology Volume I

Business Advancement through Technology Volume I

Alkis Thrassou

Demetris Vrontis

Leonidas Efthymiou

Yaakov Weber

SM Riad Shams

...

2023/2/15

Frequency connectedness and cross-quantile dependence among medicare, medicine prices and health-tech equity

Technovation

Kazi Sohag

SM Riad Shams

Anna Gainetdinova

Fabio Nappo

2023/2/1

Business for Sustainability, Volume I: Strategic Avenues and Managerial Approaches

Demetris Vrontis

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

SM Riad Shams

...

2023/11/1

Technology, Business and Sustainable Development: Advances for People, Planet and Profit

SM Riad Shams

Demetris Vrontis

Yaakov Weber

Evangelos Tsoukatos

Lea Iaia

2023/6/30

Strategic Marketing and the Realities and Illusions of Sustained Competitive Advantage-Revisiting the Resource-based View

Journal of Strategic Marketing

Alkis Thrassou

Demetris Vrontis

Riad Shams

Vijay Pereira

Evangelia Siachou

2023

Global Strategy Evolution, Devolution or Revolution:: Disruptions to Globalization and International Business Introversion

European Journal of International Management

Alkis Thrassou

Demetris Vrontis

Riad Shams

Marios Kafouros

Michael R Czinkota

2023

Social business enterprises as a research domain: a bibliometric analysis and research direction

Ranjan Chaudhuri

Demetris Vrontis

Gitesh Chavan

SM Riad Shams

2023/5/4

Technological Advancement for Sustainable Development: A Socio-Ecological Vision

SM Riad Shams

Demetris Vrontis

Yaakov Weber

Evangelos Tsoukatos

Lea Iaia

...

2023/1/1

See List of Professors in Riad Shams University(Northumbria University)

Co-Authors

H-index: 71
MASAAKI KOTABE

MASAAKI KOTABE

Temple University

H-index: 68
Professor Demetris Vrontis

Professor Demetris Vrontis

University of Nicosia

H-index: 51
Alkis Thrassou

Alkis Thrassou

University of Nicosia

H-index: 39
Gabriele Santoro

Gabriele Santoro

Università degli Studi di Torino

H-index: 34
Antonino Galati

Antonino Galati

Università degli Studi di Palermo

H-index: 34
Mario Fernando

Mario Fernando

University of Wollongong

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