ProfessorsProfessors of Deakin UniversityProfessor John Hall

Professor John Hall

Deakin University

H-index: 34

Oceania-Australia

About Professor John Hall

Professor John Hall, With an exceptional h-index of 34 and a recent h-index of 21 (since 2020), a distinguished researcher at Deakin University, specializes in the field of Wine Marketing, Marketing Education, Sport Marketing, Tourism Marketing, Hospitality Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Heritage tourism brand experiences: The influence of emotions and emotional engagement

Green consumption: Strategic retail considerations and consumer confidence

Opera participants’ perceptions of brand resonance

Investigating salience strategies to counteract obesity

Marketing research: an applied prientation

Health-care providers perspective on value in medical travel to India

Professor John Hall Information

University	Deakin University
Position	Professor of Marketing Australia
Citations(all)	25349
Citations(since 2020)	8880
Cited By	3781
hIndex(all)	34
hIndex(since 2020)	21
i10Index(all)	71
i10Index(since 2020)	40
Email	Access Email
University Profile Page	Deakin University
Google Scholar	View Google Scholar Profile

Professor John Hall Skills & Research Interests

Wine Marketing

Marketing Education

Sport Marketing

Tourism Marketing

Hospitality Marketing

Top articles of Professor John Hall

Title	Journal	Author(s)	Publication Date
“Regions” as brands: an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect	Asia Pacific Journal of Marketing and Logistics	Argho Bandyopadhyay John Hall Ho Yin Wong Larry Lockshin Yunen Zhang ...	2024/2/6
Heritage tourism brand experiences: The influence of emotions and emotional engagement	Journal of Vacation Marketing	Effie Steriopoulos Catheryn Khoo Ho Yin Wong John Hall Marion Steel	2023/2/16
Green consumption: Strategic retail considerations and consumer confidence	Journal of Strategic Marketing	Clare D’Souza Mehdi Taghian John Hall Elaine Plant	2023/1/2
Opera participants’ perceptions of brand resonance	International Journal of Consumer Studies	Emma Hall Jane Menzies Ambika Zutshi Andrew Creed	2022/5
Investigating salience strategies to counteract obesity	Health Promotion International	Maria Alejandra Pinero de Plaza Mehdi Taghian Fernando Marmolejo-Ramos Carlos J Barrera-Causil John Hall	2021/12/1
Marketing research: an applied prientation		Naresh K Malhotra	2020
Health-care providers perspective on value in medical travel to India	Tourism Review	Anita Medhekar Ho Yin Wong John Edward Hall	2020/9/8