Linda Brennan

Linda Brennan

RMIT University

H-index: 32

Oceania-Australia

About Linda Brennan

Linda Brennan, With an exceptional h-index of 32 and a recent h-index of 27 (since 2020), a distinguished researcher at RMIT University, specializes in the field of Social marketing, advertising, market research, consumer behaviour, health communication.

His recent articles reflect a diverse array of research interests and contributions to the field:

Using Natural Language Processing to Explore Social Media Opinions on Food Security: Sentiment Analysis and Topic Modeling Study

Collective intelligence for fighting food waste: changing the way things are done with participatory design

Vulnerability, resilience and empowerment: the tripartite typology for addressing modern slavery in global value chains

An Integrated Model of the Sustainable Consumer

Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice

Consumer perceptions of food packaging in its role in fighting food waste

Systems thinking in marketing for social impact

More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers

Linda Brennan Information

University

Position

___

Citations(all)

4455

Citations(since 2020)

3070

Cited By

2759

hIndex(all)

32

hIndex(since 2020)

27

i10Index(all)

71

i10Index(since 2020)

59

Email

University Profile Page

RMIT University

Google Scholar

View Google Scholar Profile

Linda Brennan Skills & Research Interests

Social marketing

advertising

market research

consumer behaviour

health communication

Top articles of Linda Brennan

Title

Journal

Author(s)

Publication Date

Using Natural Language Processing to Explore Social Media Opinions on Food Security: Sentiment Analysis and Topic Modeling Study

Journal of Medical Internet Research

Annika Molenaar

Dickson Lukose

Linda Brennan

Eva L Jenkins

Tracy A McCaffrey

2024/3/21

Collective intelligence for fighting food waste: changing the way things are done with participatory design

Journal of Social Marketing

Linda Brennan

David Micallef

Eva L Jenkins

Lukas Parker

Natalia Alessi

2024/4/25

Vulnerability, resilience and empowerment: the tripartite typology for addressing modern slavery in global value chains

Critical Perspective on International Business

K Kubacki

N Szablewska

D Siemieniako

L Brennan

2024/4/22

An Integrated Model of the Sustainable Consumer

Sustainability

Nhat Tram Phan-Le

Linda Brennan

Lukas Parker

2024/4/4

Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice

Linda Brennan

Michaela Jackson

Krzysztof Kubacki

Lukas Parker

Divya Garg

...

2023

Consumer perceptions of food packaging in its role in fighting food waste

Sustainability

Linda Brennan

Caroline Francis

Eva L Jenkins

Bruno Schivinski

Michaela Jackson

...

2023/1/19

Systems thinking in marketing for social impact

Roger Layton

Christine Domegan

Linda Brennan

2023

More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers

David Micallef

Lukas Parker

Linda Brennan

2023

Re-Licious: Co-Design with Adolescents to Turn Leftovers into Delicious and Healthy Meals—A School-Based Pilot Intervention

International Journal of Environmental Research and Public Health

Eva L Jenkins

Linda Brennan

Michaela Jackson

Tracy A McCaffrey

2023/8/8

Shifting adolescents’ interest and motivation in health and healthy eating to promote a healthy and sustainable lifestyle

Proceedings of the Nutrition Society

EL Jenkins

L Brennan

TA McCaffrey

2023

What could masculinity be? using participatory codesign to define and support healthier masculinities

G Donnar

J Hewitt

F Finn

L Parker

L Brennan

...

2023

Consumer perceptions of the role of packaging in reducing food waste: Final Project Report

Fight Food Waste Cooperative Research Centre

Linda-Marie Brennan

Lukas Parker

Bruno Schivinski

Michaela Jackson

Tejhaswinee Pochun

...

2023

Emerging adult gamers and their diet–a socio-ecological approach to improve health behaviour

Journal of Social Marketing

David Micallef

Lukas Parker

Linda Brennan

Bruno Schivinski

Michaela Jackson

2023/11/20

Understanding the health and wellbeing priorities of the Latrobe Valley

Proceedings of the Nutrition Society

H Ng

R McNaney

L Brennan

D Abdulgalimov

R Massey

...

2023

Vulnerable communities and behaviour change: a case of modern slavery in supply chains

Krzysztof Kubacki

Natalia Szablewska

Dariusz Siemieniako

Linda Brennan

2023

The use of sentiment and emotion analysis and data science to assess the language of nutrition-, food-and cooking-related content on social media: a systematic scoping review

Annika Molenaar

Eva L Jenkins

Linda Brennan

Dickson Lukose

Tracy A McCaffrey

2023/3/30

The social impact of the relationship between marketing and society

Krzysztof Kubacki

Lukas Parker

Christine Domegan

Linda Brennan

2022/8/25

Social Media Messaging for Health

Annika Molenaar

Eva L Jenkins

Linda Brennan

Dickson Lukose

Melissa Adamski

...

2023

Exploring Food Waste Conversations on Social Media: A Sentiment, Emotion, and Topic Analysis of Twitter Data

Sustainability

Eva L Jenkins

Dickson Lukose

Linda Brennan

Annika Molenaar

Tracy A McCaffrey

2023/9/15

The language of food security: an emotion and sentiment analysis of food security social media data

Proceedings of the Nutrition Society

A Molenaar

D Lukose

L Brennan

EL Jenkins

TA McCaffrey

2023

See List of Professors in Linda Brennan University(RMIT University)

Co-Authors

H-index: 27
Tracy McCaffrey

Tracy McCaffrey

Monash University

H-index: 20
Wayne Binney

Wayne Binney

Deakin University

H-index: 19
A/Prof Karli Verghese

A/Prof Karli Verghese

RMIT University

H-index: 17
Associate Professor Simon Lockrey

Associate Professor Simon Lockrey

RMIT University

H-index: 16
Torgeir Aleti

Torgeir Aleti

RMIT University

H-index: 16
Lukas Parker

Lukas Parker

RMIT University

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