Professor Bodo Lang (PhD, MCom, CTT)

Professor Bodo Lang (PhD, MCom, CTT)

University of Auckland

H-index: 22

Oceania-New Zealand

About Professor Bodo Lang (PhD, MCom, CTT)

Professor Bodo Lang (PhD, MCom, CTT), With an exceptional h-index of 22 and a recent h-index of 18 (since 2020), a distinguished researcher at University of Auckland, specializes in the field of Marketing communication (online and offline), services marketing, sharing economy, social and sustainable marketing, public heal.

His recent articles reflect a diverse array of research interests and contributions to the field:

Correction: Exploring diverse food system actor perspectives on gene editing: a systematic review of socio-cultural factors influencing acceptability

Exploring diverse food system actor perspectives on gene editing: a systematic review of socio-cultural factors influencing acceptability

Emotional cues’ effects on grotesque advertising

Why do consumers become providers? Self-determination in the sharing economy

If soft drink companies can do it, why can't government? Sugary drink sales policies in schools must be tightened.

When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications

Hopefully that’s not wasted! The role of hope for reducing food waste

The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Professor Bodo Lang (PhD, MCom, CTT) Information

University

Position

Department of Marketing The Business School

Citations(all)

2678

Citations(since 2020)

1147

Cited By

1827

hIndex(all)

22

hIndex(since 2020)

18

i10Index(all)

25

i10Index(since 2020)

20

Email

University Profile Page

University of Auckland

Google Scholar

View Google Scholar Profile

Professor Bodo Lang (PhD, MCom, CTT) Skills & Research Interests

Marketing communication (online and offline)

services marketing

sharing economy

social and sustainable marketing

public heal

Top articles of Professor Bodo Lang (PhD, MCom, CTT)

Title

Journal

Author(s)

Publication Date

Correction: Exploring diverse food system actor perspectives on gene editing: a systematic review of socio-cultural factors influencing acceptability

Katie Henderson

Bodo Lang

Joya Kemper

Denise Conroy

2024/4/11

Exploring diverse food system actor perspectives on gene editing: a systematic review of socio-cultural factors influencing acceptability

Katie Henderson

Bodo Lang

Joya Kemper

Denise Conroy

2023/12/8

Emotional cues’ effects on grotesque advertising

Australasian Marketing Journal

Argho Bandyopadhyay

Felix Septianto

Kaushalya Nallaperuma

Bodo Lang

2023/5

Why do consumers become providers? Self-determination in the sharing economy

Journal of Service Theory and Practice

Bodo Lang

Joya Kemper

Rebecca Dolan

Gavin Northey

2022/3/9

If soft drink companies can do it, why can't government? Sugary drink sales policies in schools must be tightened.

Gerhard Sundborn

Simon Thornley

Loma Veatupu

Bodo Lang

2022/2/17

When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications

Appetite

Bodo Lang

Denise M Conroy

2022/1/1

Hopefully that’s not wasted! The role of hope for reducing food waste

Journal of Business Research

Mary Khalil

Gavin Northey

Felix Septianto

Bodo Lang

2022/8/1

The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Journal of Retailing and Consumer Services

Mary Khalil

Felix Septianto

Bodo Lang

Gavin Northey

2021/5/1

Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers

Appetite

Van Anh Truong

Bodo Lang

Denise M Conroy

2021/6/1

The trust paradox in food labelling: an exploration of consumers’ perceptions of certified vegetables

Food Quality and Preference

Van Anh Truong

Denise M Conroy

Bodo Lang

2021/5/9

Prosumers in times of crisis: definition, archetypes and implications

Journal of Service Management

Bodo Lang

Rebecca Dolan

Joya Kemper

Gavin Northey

2020/8/6

How to grow the sharing economy? Create Prosumers!

Australasian Marketing Journal

Bodo Lang

Elsamari Botha

Jeandri Robertson

Joya A Kemper

Rebecca Dolan

...

2020/8

See List of Professors in Professor Bodo Lang (PhD, MCom, CTT) University(University of Auckland)

Co-Authors

H-index: 28
Kenneth F Hyde

Kenneth F Hyde

Auckland University of Technology

H-index: 23
Mark Colgate

Mark Colgate

University of Victoria

H-index: 23
Robert A. Davis

Robert A. Davis

Massey University

academic-engine