Prachi Gala
Elon University
H-index: 7
North America-United States
Top articles of Prachi Gala
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
How family firm advisors understand their clients: a mixed-methods analysis of social capital signaling in web-based marketing | Journal of Family Business Management | Robert Randolph Eric Kushins Prachi Gala | 2024/4/3 |
Breaking the news: how does CEO media coverage influence consumer and investor evaluations? | Marketing Letters | Samuel Stäbler Prachi Gala | 2024/2/29 |
USING DARK TRIAD PERSONALITY TO UNDERSTAND AND MODERATE JAY CUSTOMER BEHAVIOR IN HOSPITALITY | Scott M Widmier Prachi Gala Iason Koufodontis | 2024 | |
A generic decision support framework for identification of societal impact themes and its measurement in a B‐school | Decision Sciences Journal of Innovative Education | Jomon A Paul Prachi Gala | 2024/1 |
Investigating consumer ethical beliefs: role of moral philosophies and personality traits | Journal of Consumer Marketing | Prachi Gala Rahul Chauhan Robert King Scott Vitell | 2023/7/31 |
Removing silos to enable data-driven decisions: The importance of marketing and IT knowledge, cooperation, and information quality | Journal of Business Research | Stefan Sleep Prachi Gala Dana E Harrison | 2023/2/1 |
Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model | Health Marketing Quarterly | Anubha Mishra Lori Baker-Eveleth Prachi Gala Julia Stachofsky | 2023/1/2 |
Putting People First: Female CEOs and Relational CSR | Prachi Gala Duncan Nicol | 2023 | |
A psychological examination of attachment insecurity, loneliness, and fear of missing out as drivers of retail patronage among emerging adults | International Journal of Consumer Studies | Cindy B Rippé Brent Smith Prachi Gala | 2023/9 |
Exploring the dark side of integrity: impact of CEO integrity on firms’ innovativeness, risk-taking and proactiveness | European Journal of Marketing | Prachi Gala Saim Kashmiri | 2022/7/15 |
Going the extra mile: teaching innovations during Covid times | Marketing Education Review | Prachi Gala Parker Woodroof Charles Drehmer | 2022/4/3 |
Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation | Journal of Consumer Marketing | James Robert Blair Prachi Gala Matthew Lunde | 2022/3/1 |
Artificial intelligence, financial anxiety and cashier-less checkouts: a Saudi Arabian perspective | International Journal of Bank Marketing | Salman Ghazwani Patrick van Esch Yuanyuan Gina Cui Prachi Gala | 2022/1/7 |
Review of neuroscience in marketing: areas, emotions and tools | International journal of business innovation and research | Prachi Gala David Gligor | 2022 |
Disruptive technology and AI in the banking industry of an emerging market | International Journal of Bank Marketing | Akinyemi Paul Omoge Prachi Gala Alisha Horky | 2022/9/1 |
Understanding Customer Spending Behavior during COVID-19 Using Real-time Anonymized Data from Private Companies: An Abstract | Dana E Harrison Haya Ajjan Lucy Matthews Astrid Keel Prachi Gala | 2021/6/1 | |
Breaking down classroom walls: Teaching moments for online learning excellence | Marketing Education Review | Charles Drehmer Prachi Gala | 2021/4/3 |
CONSEQUENCES OF CONSUMER BURNOUT | ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS | Hannah Southern Prachi Gala | 2021/3/17 |
The divergent effects of organizational identification on salesperson and customer outcomes in a friend-selling context | Journal of Personal Selling & Sales Management | Lisa L Beeler Nawar N Chaker Prachi Gala Alex R Zablah | 2020/4/2 |
NARCISSISM VERSUS MACHIAVELLIANISM AND THE ROLE OF SELF CONTROL TOWARDS SOCIAL DESIRABILITY. | Marketing Management Journal | PRACHI B GALA RAHUL S CHAUHAN ROBERT A KING | 2020/4/1 |
Co-Authors
