Poul Houman Andersen

Poul Houman Andersen

Aalborg Universitet

H-index: 36

Europe-Denmark

About Poul Houman Andersen

Poul Houman Andersen, With an exceptional h-index of 36 and a recent h-index of 21 (since 2020), a distinguished researcher at Aalborg Universitet, specializes in the field of Marketing, innovation, supplier relationships, Industrial organization.

His recent articles reflect a diverse array of research interests and contributions to the field:

How does Strategic Agenda Building affect Valuation of Supply Resources and Sourcing Policies? A Case from the Food Industry

Digital footsteps: Insights from organizational information search for sales lead qualification

Understanding the coordinating process of services providing care to multimorbid patients:: An exploratory case study in Norway

Navigating a Typology of Corporate Entrepreneurial Strategies: The Case of Unilever

Exploring colliding logics of supply chains and business ecosystems in purchasing and supply management

Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)

Evolving Expectations and Sales Management Transition in B2B Markets: A Literature Review

Industry evolution, resilience and regional embeddedness: the case of the Danish microbrewing industry

Poul Houman Andersen Information

University

Position

Professor Business marketing & NTNU

Citations(all)

5379

Citations(since 2020)

1584

Cited By

4388

hIndex(all)

36

hIndex(since 2020)

21

i10Index(all)

59

i10Index(since 2020)

41

Email

University Profile Page

Aalborg Universitet

Google Scholar

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Poul Houman Andersen Skills & Research Interests

Marketing

innovation

supplier relationships

Industrial organization

Top articles of Poul Houman Andersen

Title

Journal

Author(s)

Publication Date

How does Strategic Agenda Building affect Valuation of Supply Resources and Sourcing Policies? A Case from the Food Industry

Supply Chain Management: An International Journal

Poul Houman Andersen

Karina Hjørringgaard Jensen

2024

Digital footsteps: Insights from organizational information search for sales lead qualification

Poul Houman Andersen

Julia Gyorffy-Schäfer

Holger Roschk

2024

Understanding the coordinating process of services providing care to multimorbid patients:: An exploratory case study in Norway

Poul Houman Andersen

Heidi Dreyer

Johanna Torres-Bonilla

2024

Navigating a Typology of Corporate Entrepreneurial Strategies: The Case of Unilever

Linda Nhu Laursen

Poul Houman Andersen

2023

Exploring colliding logics of supply chains and business ecosystems in purchasing and supply management

Journal of Business & Industrial Marketing

Poul Houman Andersen

Linda Nhu Laursen

Morten Munkgaard Møller

2023/2/8

Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)

Industrial Marketing Management

Poul Houman Andersen

Susanne Åberg

Andreea Bujac

2023/11/1

Evolving Expectations and Sales Management Transition in B2B Markets: A Literature Review

Rikke Carlé

Poul Houman Andersen

2023/6/7

Industry evolution, resilience and regional embeddedness: the case of the Danish microbrewing industry

Regional Studies

Poul Houman Andersen

Jesper Lindgaard Christensen

2023/10/3

The parallax nature of studying business markets, relationships and networks

Industrial Marketing Management

Poul Houman Andersen

Woonho Kim

Christopher J Medlin

Ilkka Ojansivu

2023/5/24

The comparative role of policies in low-tech industry development–evidence from Wales, Ireland, and Denmark

Jesper Lindgaard Christensen

Poul Houman Andersen

Sharon Mayho

Nick Clifton

Ciaran Mac an Bhaird

2023/9/8

Unilever Knorr Nordic: Navigating Between Global Efficiency and Local Responsiveness

Poul Houman Andersen

Linda Nhu Laursen

Graham Cross

2023

The architecture of procurement in sustainable and zero-emission neighborhood projects—strategic challenges and new realities

Environment Systems and Decisions

Hasan AM Hamdan

Luitzen de Boer

Poul Houman Andersen

2023/9

Questioning the Cluster Imperative: Why Danish Craft Breweries Choose not to Cluster Geographically, and What (not) to Do About It

Jesper Lindgaard Christensen

Poul Houman Andersen

2023/12/2

Resource and supplier interaction in network innovation governance: The case of innovating at Unilever

Journal of Business Research

Linda Nhu Laursen

Poul Houman Andersen

2023/2/1

Digital footsteps: How can organizational information search give insights for sales lead qualification?

Poul Houman Andersen

Julia Gyorffy-Schäfer

Holger Roschk

2023/8/28

Stepping in and out of competitive contexts

Industrial Marketing Management

Poul Houman Andersen

Christopher J Medlin

2023/12/1

Managing customer attractiveness: How low-leverage customers mobilize critical supplier resources

Journal of Purchasing and Supply Management

Hanne Kragh

Chris Ellegaard

Poul Houman Andersen

2022/3/1

Paper to be presented at DRUID22 Copenhagen Business School, Copenhagen, Denmark June 13-15, 2022

Kristina Vaarst Andersen

Tage Koed Madsen

Erik Stavnsager Rasmussen

2022/6/13

Nødvendigheden af robuste forsyningskæder

Per Vagn Freytag

Helle Maiken Firscher

Poul Houman Andersen

2022

Resilience in sales management organizations: Towards an analytical framework

Poul Houman Andersen

Karina Burgdorff

Nirosha Nilmini Sathiskumar

2022/6/8

See List of Professors in Poul Houman Andersen University(Aalborg Universitet)

Co-Authors

H-index: 62
John A Mathews

John A Mathews

Macquarie University

H-index: 44
Jakob Lauring

Jakob Lauring

Aarhus Universitet

H-index: 34
Aino Halinen

Aino Halinen

Turun yliopisto

H-index: 28
Luitzen de Boer

Luitzen de Boer

Norges teknisk-naturvitenskaplige universitet

H-index: 23
Jan-Ake Tornroos

Jan-Ake Tornroos

Åbo Akademi

H-index: 21
Per Blenker

Per Blenker

Aarhus Universitet

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