Pedro Mir-Bernal
Universidad de Navarra
H-index: 15
Europe-Spain
Top articles of Pedro Mir-Bernal
Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels
Journal of Hospitality Marketing & Management
2024/2/17
Pedro Mir-Bernal
H-Index: 12
Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris
Journal of Global Fashion Marketing
2023/10/2
How democracy and authoritarianism impact nations’ QOL and happiness: Applying complexity theory tenets in building and testing case-based models
Journal of Innovation & Knowledge
2023/10/1
Pedro Mir-Bernal
H-Index: 12
Teresa Sádaba
H-Index: 14
Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction
Journal of Brand Management
2023/3
Engage employees to engage customers: The role of the internal branding in fashion in retail
Cuadernos del Centro de Estudios de Diseño y Comunicación
2022/12/21
Pedro Mir-Bernal
H-Index: 12
THE CHALLENGE OF SUSTAINABILITY TEACHING IN FASHION: a method merging practitioners and researchers
5th-8th April 2022 Nottingham Trent University
2022/4
The ultimate theory of the marketing mix: a proposal for marketers and managers
International Journal of Entrepreneurship
2022
Pedro Mir-Bernal
H-Index: 12
How to communicate sustainability: From the corporate Web to E-commerce. The case of the fashion industry
Sustainability
2021/10/14
Teresa Sádaba
H-Index: 14
Pedro Mir-Bernal
H-Index: 12
Millennials and fashion: branding and positioning through digital interactions
2021/6/28
Interactivity in social media: a comparison in the movie studios sector
2021/5/27
Pedro Mir-Bernal
H-Index: 12
Huella cinemática en las redes sociales: un análisis comparativo
2021
Pedro Mir-Bernal
H-Index: 12
Moda o ¿cómo interactuar con las generaciones jóvenes para crear marca?
Cuadernos del Centro de Estudios en Diseño y Comunicación
2021
Pedro Mir-Bernal
H-Index: 12
Ultimate broadening of the concept of marketing: b-to-o-to-c training service professionals not to inadvertently kill their clients
Journal of Business-to-Business Marketing
2020/7/2
Pedro Mir-Bernal
H-Index: 12
Social media influence on consumer behavior: The case of mobile telephony manufacturers
Sustainability
2020/2/18
Pedro Mir-Bernal
H-Index: 12
Prospective analysis of the advertising sector: reality and trends
2020
Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers
Sustainability, vol. 12, núm. 4, 2020
2020
Advances in Digital Marketing and eCommerce
2020
Surfing the waves of new marketing in luxury fashion: The case of online multi-brand retailers
2020
Co-Authors
